Helado de Agua 100% Natural Englll

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Ice Water 100% Natural

Estrada Pérez José Guadalupe.

López García Karen Shantal

Ordoñez Zamora German

Vizzuet Alma Lidia

11/16/2013Footer Text 1

Tzompantli



About USWe are an emerging company with quality policies and commitmentto customers seeking priority placed on the Mexican market by

delivering a nutritious and natural for the taste of our customers.



As a company we aim to bring all people of quality ice creamand 100% natural, through our diversity of flavors and texturesto satisfy the general public with all the pleasure andwillingness, to enjoy our product a pleasant experience.


Vision




Mision

Satisfy even the most demanding of our customers by

providing quality service in addition to enjoying a nutritiousand delicious ice cream product, you can enjoy a pleasant andenjoyable in the business for, thus making everyone feel asconsumers at home.



La aplicación de un conjunto de técnicas útiles para obtenerinformación sobre la evolución de la demanda, la oferta y lacomercialización de un bien o servicio. Información que seanalizara para determinar si existe o no una demandainsatisfecha de tales bienes o servicios y en caso de existiresta, determinar su magnitud y perspectiva para un periododenominado horizonte de planeación del proyecto.


Estudio de Mercado



The market research is presented in this paper is therealization of water ice, made with ingredients, colorings,and preservatives 100% natural, this product is aimed atdeveloping a less damaging and treat nutritionalcontribution to their consumers.


Ice Ceam 100% Natural



The idea of making this product emerged from the growing

demand for natural component products to the consumer.

For these reasons it seems attractive to introduce a new

product that is completely natural, which preserves thenutritional properties of the fruit and that appeals tochildren because it has the function and candy.




The market will be held in a given territory or regiondelimited, considering the type and number of consumers

likely to be good and also produce certain characteristicsthat could be critical to this limitation, such as climate, etc.entry.


Selected Market Area



The market area is selected, Zumpango, Mexico

State.

The Zumpango state consists of 14 districts, with apopulation of 475.00 persons, with a land area

of 53,400 square milles




This water ice has the advantage of being a food

product, so it has a great market, consumer, since it isa product have differentiated, meaning that you canbuy men and women of all ages.

Every choice the market area will be determined byvarious factors that influence decision making in thatregion.


Determinants for Market Area



The main elements considered for selection in thismarket area are:

The concentration of the population, which follows inthe number of consumers.

The roads, the form of distribution that will take placerequires a slow road.

The potential payment.

Advertising, this area has many avenues for advertising.





Factor

Locatio Factor Favorable Unfavorable

Internal Differentiated productMade with 100% naturalingredientsProduct QualityOffer a substituteproduct improvedCreation of jobs

Brand not positioned inthe marketLittle experience inproduct developmentReduced profit margin

External opportunities:Problems with thefranchise's maincompetitor

None nutritional contentof the product ofcompetitorIncreased consumptionof 100% natural products

threats:weather conditionsHigh brand positioningnormally buy

Loyalty cosumidoresConsumption habits



The product to be produced is defined as specifically

water ice frozen in some cases reaches 90% of itscomposition. At no milk used in its preparation doesnot contain no cholesterol or fat.


Definition



Classification: This product is classified as finalconsumption or usual convenience, as the consumerbuys the product with some regularity, but without

planning.


Classification



The product is named Helado Tzompantli

You will have a practical plastic packaging

The content will be of 237 ml.

Eight Below, include fruit pulp and is 100% naturalflavor, natural dyes were used also, and was used as a

sweetener to brown sugar, with the main goal ofdoing nutritional.


Features



Name or Fonotipo: Tzompantli

Logo: the name is to be written with lyrics Big Truck

Color range: the colors to be used are red.


Product Brand



The label contains:

the mark

name

address of the

manufacturer

Product name

nature of the same


Label

• nature of the same,

• net,

• product composition,

• barcode

•expiration date,

• registration number of thehealth secretary,

• slogan

• environmental awarenesscampaign and environmentalprotection.

Helado de Agua 100% Natural Englll

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