Head + Heart = Personality™

8/14/2019 Head + Heart = Personality™

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Head + Heart = Personality™(Lessons in transorming business rom the inside out)



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www.thinkpersonality.com

Organizations are like people—they’re complex. Tey have values

and characteristics which govern their behavior, they desire

relationships, make rst impressions and exhibit (whether they’re

trying to or not) a unique personality.

When organizations embrace their personality it transorms their

business rom the inside out.



LESSON 1:

Lots o people, many points o view(Organizations are put together with many individual parts)



JUMP

LESSON 2:

Get everyone on the same page(Jumping the ‘values’ hurdle)




Many organizations don’t realize that the hurdle constantly

tripping them up is values that don’t mesh. All those individuals

with their own goals and priorities result in an organization with

multiple values, sometimes even values that contradict. At best it

slows you down, at worst it causes internal division or paralysis.

Te problem persists because there is no clearly dened ‘big picture.’

Without the big picture people can’t see how their eforts are part

o the larger whole. Organizations must paint the big picture to

clear this hurdle.

JUMP



LESSON 3:

Discover the big picture(aking a closer look at what denes an organization)




So, it’s time to paint the big picture. How does an organization

know what to paint? How can they be sure it’s right? Te answer lies

within. Tey’ll need to dene what kind o ‘person’ their organization

is. o do that, they’ll need to look closely at the logic behind their business

and their brand. When they do, the organization’s personality emerges,

identiying who the organization is, what it does and what it cares

about. We’ve developed a process that simplies the search and invites

everyone onto the same page. We call it the Personality Prole™.



LESSON 4:

Getting everyone to agree(Uncovering the true buried treasure)




Using Personality’s 21 Frame™ logic models, the Personality Prole™

helps organizations discover and decide who they are, what they do and

why it matters. Part o its brilliance is in the collaborative way in which

it’s carried out. A Personality Advisor™ brings together a small group o

people rom a broad cross section o the organization (senior leadership

to ront line staf). Opinions are invited, participation is encouraged.

Tis leads to a denition o the organization that osters ownership

and inspires agreement among the participants. And agreement is

the real treasure—it signals the team has jumped the hurdle.



LESSON 4:

Getting everyone to agr(Uncovering the true buried treasure)

LESSON 5:

Communicate the changes(Help everyone else see as clearly as your Prole group)



e


Once you’ve dened and agreed on the personality o your organiza-

tion, you’ll need to communicate that inormation to the rest o your

team. You don’t want the clarity you’ve ound and agreement you’ve

gained to slip away. Invite the team members who were a part o

the Prole process to help you communicate the changes and

details o your personality to the whole organization. I you’d like, our

Personality Advisors™ are trained to lead a workshop that’s been

designed to efectively re-introduce everyone to your organization—

cementing your momentum.



C E R T I F I E D

A D V I S O R

LESSON 6:

Most likely, you’re going to need help(A certied Personality Advisor™ is just the thing)




A Personality Advisor™ is a member o our network o experts. Tey

are independent consultants and have been trained and certied by

Personality™ to lead the Personality Prole™ process. Our Advisors have

seen how valuable it is to establish the personality o their client’s

organization up ront. Tis ensures that their recommendations are

grounded in a thorough and mutually agreed upon understanding o

the business and brand—saving their clients both time and money.

C E R T I F I E

D

A D V I S O R



We’re Personality™(eaching organizations how to leverage their own personality)



Personality™ provides tools, training and resources or discovering

and dening an organization’s unique personality.

I you’re interested in more inormation about the Personality Prole™

process or would like to nd the Personality Advisor™ that’s right or

you, visit us online at: www.thinkpersonality.com or give us a call:

213.201.1800.


Head + Heart = Personality™

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