Head box case study 2015-12-08
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Transcript of Head box case study 2015-12-08
© 2015, Brilliant Basics Ltd - Commercial in Confidence
HEADBOXCase Study
1
© 2015, Brilliant Basics Ltd - Commercial in Confidence2
HeadBoxPlatform where guests can find and book spaces listed by hosts Booking engine solves the following tasks: • Book in 4 clicks (even 3 if you drop payment!) • Book by day or by the hour • Add optional catering • Notify hosts of new requests and guests of
acceptance • Let hosts approve or decline booking requests • Automatically expire and finish bookings as the
time passes • Book multiple time slots at the same time • Manage availability • Prevent booking conflicts
Outside booking the platform also has: host-managed listings, multi-faceted search, online payments, internal messaging, review system, rewards scheme. All delivered in 7 months from inception to launch.
© 2015, Brilliant Basics Ltd - Commercial in Confidence
Building a space sharing marketplace from the ground up
© 2015, Brilliant Basics Ltd - Commercial in Confidence
PROPOSITION
Platform where guests can find and book spaces listed by hosts
to make brilliant things happen
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© 2015, Brilliant Basics Ltd - Commercial in Confidence
SCOPING AN MVP
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Guests Hosts
Business
MVP
Minimal Viable Product is made up of the functionality that is essential to three audiences of the platform.
Finding what lies on the intersection and focusing on that is crucial for the successful launch.
© 2015, Brilliant Basics Ltd - Commercial in Confidence
SCOPING AN MVP
6
Amount of user stories
Identified
Prioritised
Included into MVP
Implemented
180
71
32
36
Early days of the project saw some severe prioritisation as the team was seeking the right focus.
The result is two-fold:
— High precision of delivery for closed beta and launch
— Roadmap for future development that can be assessed and executed
© 2015, Brilliant Basics Ltd - Commercial in Confidence
WORKSTREAMS
Practical flexibility at the heart of the approach:
—Core process following Agile approach (Scrum)
—Staggered sprints for Design and Development streams with tight drop-in points
—Other jobs scheduled in depending on the phase (User Testing, Infrastructure)
—Proportion between Design and Development varied depending on the phase
—Team changing bandwidth as needed whilst keeping the core intact
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Design Development
Infrastructure
Closed Beta launch
Public launch
Kick-off
© 2015, Brilliant Basics Ltd - Commercial in Confidence
TEAM
Product ownership shared between the founder and bb enabled effective merge of expertise and helpful balance of effort
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Operations,
Investor Relations, Sales
Execution
Product
Ownership
Founder ProductManager
Cross-functional team
ProductOwner
Strategy, BA, UX, Design,Dev, QA, DevOps
ScrumMaster
© 2015, Brilliant Basics Ltd - Commercial in Confidence
AGILITY BY THE BOOK
We believe that the Scrum method works, so with HeadBox we decided to:
— Skip no steps
— Avoid changes of team members
— Produce no waste (everything documented in user stories and graphic assets)
— Invest time into backlog clarity
— Use the ceremonies to the fullest
— Manage dependencies tightly
9 Image from: www.axosoft.com/scrum
© 2015, Brilliant Basics Ltd - Commercial in Confidence
TOOLS
Lean collaboration:
— Jira: Everything we need to do(epics, stories, tasks, defects)
— InVision: Everything we need to agree on(sketches, design explorations, comments and reviews)
— Dropbox: Everything we need to use (imagery, downloadable assets, content)
Outcomes:
— Very few places to go to for information
— No vanity time spent copying&pasting, translating, resending, reformatting
— Full transparency and tightest version control
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Closed beta launch (15-Jul) Ability to sign up and manage account Ability to list spaces and search for them Platform available for hosts to sign-up
C2C Workshop (13-Mar) Brand foundation Proposition and Vision Initial backlog
Review system launch (21-Sep) Ability to book and pay Ability to review spaces and guests Admin reports for HeadBox
Design ramps down (4-Jun) Core user journeys fleshed out Library of design models built Design moves into supporting role
© 2015, Brilliant Basics Ltd - Commercial in Confidence11
Conversation
CREATION2
Public launch (12-Oct) Platform made publicly available for guests Product launch and publicity Collections introduced
Reward Scheme launch (26-Oct) Ability to sign up for Membership Ability to earn rewards for finished bookings Ability to redeem rewards with major
© 2015, Brilliant Basics Ltd - Commercial in Confidence
Timing
12
4m 3m
From Beta launch to public launch
From inception to Beta launch
© 2015, Brilliant Basics Ltd - Commercial in Confidence
Development effort
13
17 20 125
Releases Development sprints
User stories implemented
© 2015, Brilliant Basics Ltd - Commercial in Confidence
Team
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1–8 3–15
bb HeadBox
© 2015, Brilliant Basics Ltd - Commercial in Confidence
Platform
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1910 5901 100+984
Guests Spaces Members Hosts