He who laughs at himselfHe who laughs at himselfcan never run out ofcan never run out ofthings to laugh at things to laugh at bostonian bostonian 1:49:21, Tue Aug 7, 20121:49:21, Tue Aug 7, 2012

Our technologicalOur technologicalpowers increase, butpowers increase, butthe side effects andthe side effects andpotential hazards alsopotential hazards alsoescalate.escalate.

——Alvin TofflerAlvin Toffler

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Good things come to those who waitGood things come to those who wait

Next generation advertising and branded content,Next generation advertising and branded content,packaging, bundling, flat rates etc.packaging, bundling, flat rates etc.It would certainly be impossible to read and understandIt would certainly be impossible to read and understandevery web page on the topic.every web page on the topic.From EGO to ECO, from Control to Openness, fromFrom EGO to ECO, from Control to Openness, fromDomination to Collaboration.Domination to Collaboration.But equally, when considering a new ontology betweenBut equally, when considering a new ontology betweenhuman and non-human agents it is important to notehuman and non-human agents it is important to notewhere common context exists.where common context exists.

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Life is not a struggle, it's a wiggleLife is not a struggle, it's a wiggle

Exploit social eyeballsExploit social eyeballs

A dog that barks all the time gets little attention.A dog that barks all the time gets little attention.

Social interactions have been augmented by theSocial interactions have been augmented by thealways-on instantaneous hyper connectivity afforded byalways-on instantaneous hyper connectivity afforded bycyberspace.cyberspace.Social media and social networking platforms of courseSocial media and social networking platforms of courseall Internet companies, other search engines and portalsall Internet companies, other search engines and portalsBroadcast less to the masses, and start narrow-castingBroadcast less to the masses, and start narrow-castingto the ones that actally want youto the ones that actally want youEqually, we often see investment bankers usingEqually, we often see investment bankers usinggambling metaphors including: "lets roll the dice," "comegambling metaphors including: "lets roll the dice," "comeup trumps" and "what are the odds.up trumps" and "what are the odds.

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Technology is soTechnology is somuch fun but we canmuch fun but we candrown in ourdrown in ourtechnology. The fog oftechnology. The fog ofinformation can driveinformation can driveout knowledge.out knowledge.

——Daniel J. BoorstinDaniel J. Boorstin

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Your mind is a gift of time; it will, in time, be still.Your mind is a gift of time; it will, in time, be still.

Content Monopolies, Rights Cartels and Oligopolies.Content Monopolies, Rights Cartels and Oligopolies.Here are Here are ideas for future success in what used to beideas for future success in what used to becalled Print Mediacalled Print MediaAny sufficiently advanced technology isAny sufficiently advanced technology isindistinguishable from magic.indistinguishable from magic.In each case the tools are designed with the abilities,In each case the tools are designed with the abilities,inabilities, interests and needs of the human user ininabilities, interests and needs of the human user inmind.mind.

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In conclusionIn conclusionImplement visionary solutionsImplement visionary solutionsTag viral folksonomiesTag viral folksonomiesStreamline scalable platformsStreamline scalable platformsand remember: It seems the world is divided into goodand remember: It seems the world is divided into goodand bad people.the good ones sleep better were as theand bad people.the good ones sleep better were as thebad ones seem to enjoy the waking hours much betterbad ones seem to enjoy the waking hours much better

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TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

*m22, Daniel*1977, SETUP Utrecht, amymyou,*m22, Daniel*1977, SETUP Utrecht, amymyou,

sporkwrappersporkwrapper

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This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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