HCC Transformation Story
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Transcript of HCC Transformation Story

IMAGINE HOUSTON COMMUNITY COLLEGE 2019
A Transformation Story

Black Swan Theory
• Known Knowns• Known Unknowns• Unknown Unknowns• Unknown Knowns


1. The Entrance Plan
2. The Transformation – Phase 1
3. The Strategic Plan
4. Progress Snapshot
Imagine HCC

Community Culture

Community Culture - continued
Reid Wilson, Which of the 11 American nations do you live in?,
Washington Post, November 8, 2013.

Service Delivery Area
7
6 colleges 629 sq miles 2.4 MM people

Enrollment & Awards
75.8
69.7
60
62
64
66
68
70
72
74
76
78
80
Fall 10 Fall 11 Fall 12 Fall 13
Th
ou
sa
nd
s
Enrollment TrendFall Semester Unduplicated Headcount
9.0
11.0
6
8
10
12
14
16
18
AY 10 AY 11 AY 12 AY 13T
ho
usa
nd
s
Award TrendAll Awards

YES80%
NO20%
Dual Credit & Institutional Pride
7.1
5.9 5.54.7
0
1
2
3
4
5
6
7
8
Fall 10 Fall 11 Fall 12 Fall 13
Th
ou
sa
nd
s
Dual Credit Enrollment TrendUnduplicated Headcount
2013 Recommend HCC% Faculty and Staff Who
Recommend HCC

Student Demographics & Awards
Student Demographics
#9 - All Disciplines
#6 – Minority Grads
#5 – African American Grads
#5 – Asian American Grads
#8 – Hispanic Grads
African American
33%
Hispanic34%
White16%
Asian13%
Other4%
2013 RankingsCommunity College Week

Financial Points
2014 Budget(in millions)
Increase over 2013 Budget
+4%
State App$69
Local Tax$102
Tuition$113
Other$10
Aux Rev$15
Active Bond Projects
$425MM

Time (years)
Stakeholder
Value
Good
Will
Innovation
Customer
Relations
Operational
Effectiveness
1 2 3 4 5
Entrance Plan Framework - Growing Value
Adapted from: Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Kaplan & Norton, 2004. Figure 2-7, p. 48.

Operations Management Processes
Organizational Resource Channels
• Improve cost structureo Reduce cost
o Improve yields
• Increase asset utilizationo Manage capacity
o Incremental improvementts
Customer Management Processes
• Improve value propositiono Programs for high paying jobs
o Accelerate completion
• Improve relationshipso Customer focused
o Form partnership
Innovation Processes
• Opportunity sweepso Cross unit synergies
o Idea incubation
• Portfolio managemento Manage implementation
o Incremental improvements
Social Processes
• Improve environmento Relevant community partnerships
o Employee wellness
• Talent acquisition/developmento Best in class employment practices
o Employ

Survival
Good Management
Good to Great Leadership
Organizational Lifecycle
(1) Adapted from Havener, C. (2001). The lifecycle of social systems. In C. Heavener Meaning. Minneapolis. p. 38.

Causes of Organizational Decline
(1) Balgobin, R. & Pandit, N. (2001). Stages in the turnaround process: The case of IBM UK. European Management Journal. 19(1).
(2) Schendel, D. & Patton, G. (1976). Corporate stagnation and turnaround. Journal of Economics and Business. 28, p. 236-241.15
INTERNAL CAUSES
1 Divided management or leadership
2 Inadequate financial resources and control
3 Lack of policy adherence
4 High structural cost
EXTERNAL CAUSES
1 Decrease in demand
2 Increased competition
3 Decrease in perceived value

Summary Entrance Plan
1. Financial Stability
A. Cash position
B. Budget
C. Flows
2. Basic Operations
A. Safety
B. ”Sales”
C. Efficiency
D. Asset utilization
3. Political Frame
A. Coalitions
4. Structural Frame
A. Demography
B. Networks
C. Managerial Elites
5. Organizational Assessment
A. Life cycle
B. Build the Brand
(1) Garza Mitchel, R.L. and Maldonado, C. Strategic Planning for New Presidents: Developing an Entrance Plan. Community College
Journal of Research and Practice, 00: 1-9, 2014. July 2014.

The Case for Organizational Change
Analysis of the “state” of the College
• Employee morale
• Appraisal/reward systems
• Equity and fairness
• Financial risk management
• Budgeting
• Cost consciousness
• Product positioning
Too many organizations are structured to have different functions compete with
each other, not work for the good of the total. - H. James Harrington
• Customer relations
• Quality of service
• Quality of product
• Organizational alignment
• Project management
• Community relations
• Board relations

Higher Ed Vulnerability
Institutional Characteristics
• Full service, soup to nuts; food, safety, financial, environment
• Openly diverse
• Freedoms at HE are normally controlled in corporate
• Expected to be exceptional provider
• Encourage to come; be unique
• Age groups in first decontrolled experience
• Freedoms are self-centered; not focused on institution
• Open physical environment
• Political activism
• Unique goals for diverse stakeholder groups
Therefore the institution serves as a nexus for conflict.

1. The Entrance Plan
2. The Transformation – Phase 1
3. The Strategic Plan
4. Progress Snapshot
Imagine HCC

Unknown Known
$21MMCurrent Budget Gap
$75MMBond Project Overrun (est.)
56,400Call CenterDropped Calls per Quarter

Every system is perfectly designed to produce what it is producing.
122k cars/day



Cultural Assessment
59%Hierarchy
20%Market
20%Parochial
1%Innovation
Definitions of leadership say nothing about authority.

Performance Barriers
52%Management
19%Procedures
4%Info Tech
15%HR Practices
5%Finances
5%Other
When the leaders are divided in their answers, you know that there are big problems
throughout the organization … a clear sign of vertical misalignment, starting at the
top … Lou Gertsner, upon starting IBM turnaround in 1993

Core Behaviors
Drive Continuous Improvement
Accept Responsibility
Support Organizational Goals
Adapt to Change
Communicate Effectively
25% 75%
33% 67%
32% 68%
15% 85%
22% 78%
No matter all the planning - unknowns always exist
Always Sometimes - Never

Core Values
Collaboration
Culture of Trust
Innovation
Passion
Accountability
Consistency
8% 92%
2% 98%
27% 73%
28% 72%
6% 94%
14% 86%
Always Sometimes - Never

Change Theory
CHANGEINTERVENTION
ORGANIZATIONALTARGET VARIABLES
ORGANIZATIONALOUTCOMES
ORGANIZATIONALDEVELOPMENT
VISION• Purpose• Values• Behaviors
SETTING• Technology• Structure• Physical
IMPROVED ORGANIZATIONAL
PERFORMANCE
ENHANCED INDIVIDUAL
PERFORMANCE

Change Theory
CHANGE
INTERVENTION
ORGANIZATIONAL
TARGET VARIABLES
ORGANIZATIONAL
OUTCOMES
ORGANIZATIONAL
TRANSFORMATION
VISION
• Purpose
• Values
• Behaviors
SETTING
• Technology
• Structure
• Physical
IMPROVED
ORGANIZATIONA
L
PERFORMANCE
ENHANCED
INDIVIDUAL
PERFORMANCE

Eight Steps to Transformation
1Establish a Sense of Urgencyo Examine market and competitive realities
o Identify potential crises, challenges
2Form Guiding Coalitiono Commission influential group
o Lead to form team environment
3Create a Visiono Clarify direction
o Develop strategy to achieve vision
4Communicate the Visiono Use every method possible
o Teach new behaviors for teaming
5Empower Others to Acto Get rid of obstacles to change
o Change structures that undermine
6Plan for Short Term Winso Have visible improvements
o Communicate the wins
7Consolidate Improvementso Redesign policies and practices
o New projects and themes
8Institutionalize the HCC Wayo Link success to the HCC Way
o Develop new leaders
Adapted from: Leading Change: Why Transformation Efforts Fail, John P. Kotter, 2007.

Findings
1. Leverage our size and resources
2. Have a clear vision
3. Eliminate inefficiencies
4. Align priorities across the system
5. Create opportunities
• A more efficient college
• A more interconnected college
• A more responsive college
• A more aligned college
• A more innovative college
• A more successful student and graduate
Organizational Drivers Aspirations

conceptual view
Centering Excellence & Connecting Community

Guiding Coalition - G65

Guiding Coalition - G65

Vision and Strategy
HCC will be a leader in providing high quality,
innovative education leading to student success
and completion of workforce and academic
programs.
We will be responsive to community needs and
drive economic development
in the communities we serve.

Centers of Excellence – Pitch Day
Industry ClustersHCC Centers of Excellence

Urgency - Transformation Timeline
Oct AprMarFebJanDecNovSept2014 2015
G65 RetreatOrganizational Identity (Nov 7)
Faculty SenateOrg Identity ( Nov 14)
G65 Building on StrategySession(Nov 24)
May Jun Jul
Board Retreat Vision Statement (Dec 6)
Board Retreat Transformation Presentation (Dec 11)
G65Defining Centers of Excellence (Dec 18)
G65President Pitch For COE (Jan 26)
G65Org Structure (Mar 5)
G65President Pro.Business Canvass (Jul 1)
State of the College COE Unveil (Apr 13)
All College DayCOE Unveil (Apr 10)
Presidents/Deans/Directors/G65TransformationOrg Structure ( Apr 5)
G65MBTI (Jul 30)
G65Team Building/Business Model(31)
Chat w/ ChancellorAll CampusesFeedback Sessions (Apr 20-24)
Student Advisory Feedback Session (Apr 24)
G31Charge to G13Org Structure (Mar 5)
Organizational Assessments(Sept – Oct)

1. The Entrance Plan
2. The Transformation – Phase 1
3. The Strategic Plan
4. Progress Snapshot
Imagine HCC

9 Trustees
13 Executive Team Members
63 Whole System Planning Participants
4,275 Students
3,262 Faculty/Staff
751 Community Members
Foundation for the Future

External Internal
• Faculty
• Student Leaders
• Deans & Directors
•Education Support Staff
• Key Administrators
• Ad HocCommittee of the
Board of Trustees
• HCC Faculty Senate
• HCC United
Student Council
• HCC Chancellor’s
Cabinet
Aligning Resources to Meet Demands

External Meetings - 471 unique objectives captured
Transcribed tape hours - 22 hours
Internal Survey Responses - 850 responses
External Survey Responses (including students) - 906 responses
Number of open comments from Survey - 1,667 comments
Chancellor Listening Tours - 6 colleges, 350 attendees,180 comments
Strategic Advisory Council and Work Groups

• Ensure Quality Instructional Programs and Courses
• Increased Student Retention and Persistence Rates
• Increase Access to High Demand Fields
• Improve the Student Experience
• Improve Effectiveness of Administrative Services
Key Findings Supporting the Vision

STRATEGIC PILLARS
I. STUDENT SUCCESS
A. Improve student preparedness, readiness and alignment
B. Improve the student experience
C. Increase student completion
D. Ensure that instructional programs prepare students for success in current and future working environments
II.ORGANIZATIONAL STEWARDSHIP
A. Ensure that the strategic plan serves as the basis for funding
B. Improve and streamline business transactions and processes
C. Increase diversity, inclusion and engagement throughout the institution
III. PERFORMANCE EXCELLENCE
A. Focus on one HCC and consistency of quality experience across the campuses, departments, and facilities
B. Foster an environment within the institution as a compelling place to work and learn
C. Employ analytic measures to assess and guide performance excellence
IV. INNOVATION
A. Build a culture that champions collaboration, creativity, and innovation
B. Increase innovation in teaching and learning
C. Expand the use of technology throughout the institution

II. Organizational Stewardship
III. Performance Excellence
I. StudentSuccess
IV. Innovation
VISION
COMPETENCIES
CORE VALUES
MISSION
I M A G I N E H C C 2 0 1 9
Houston Community College will be a leader in providing high quality, innovative education leading to
student success and completion of workforce and academic programs. We will be responsive to
community needs and drive economic development in the communities we serve.
• Set and Maintain High Academic Standards
• Collaboration
• United Through a Common Mission
• Give Community a Well Educated Workforce
• Demonstrate Passion
• Accountability
• Commitment to our Students / Student Success
• Consistency Across the Institution
• Culture of Trust - Demonstrating Integrity and Ethics
• Lead by Innovation in Excellence
CORE:
• Delivering High Quality work
• Accepting Responsibility
• Serving Our Stakeholders
• Supporting Organizational Goals
LEADERSHIP:
• Acting as a Champion for Change
• Thinking Entrepreneurially
• Leveraging Opportunities
• Setting a Strategic Vision
• Driving Continuous Improvement
• Acting with Integrity
• Thinking Critically
• Managing Change - Adapting to Support Change
• Communicating Effectively
• Attracting & Developing Talent
• Inspiring & Motivating Others
• Acting Strategically
• Demonstrating Beliefs & Principles
• Managing Resources
Houston Community College is an open-admission, public institution of higher education offering a high-quality, affordable education for academic advancement, workforce training, career and economic development, and lifelong learning to prepare
individuals in our diverse communities for life and work in a global and technological society.
A. Improve student
preparedness,
readiness and
alignment
B. Improve the
student experience
C. Increase student
completion
D. Ensure that all
instructional programs
prepare students for
success in current
and future working
environments
A. Ensure that the
strategic plan serves as
the basis for all funding
requests and approvals
B. Improve and
streamline all business
transactions and
processes
C. Increase diversity,
inclusion and
engagement throughout
the institution
A. Focus on one HCC
and consistency of
quality experience
across the campuses,
departments, and
facilities
B. Foster an environment
within the institution as
a compelling place to
work and learn
C. Employ analytic
measures to assess
and guide performance
excellence
A. Build a culture that
champions
collaboration,
creativity, and
innovation.
B. Increase
innovation in teaching
and learning
C. Expand the use of
technology throughout
the institution
Strategic Planning
Advisory Council
Strategic Planning
Work Groups
On-Line Survey
Listening Tour
G-65
The
Transformation
Guiding Group
(G65)
Board
Board
TRANSFORMATION

• Academic Standards
• Collaboration
• Student Success
• Educated Workforce
• Culture of Trust
• Innovation
• Passion
• Accountability
• StudentCommitment
• Consistency
Core Values
• Deliver High Quality work
• Accept Responsibility
• Serve Our Stakeholders
• Support Org. Goals
• Drive Cont. Improvement
• Acting with Integrity
• Thinking Critically
• Managing Change
• Communicating Effectively
Core Behaviors
Our Cultural Core – The HCC Way

1. The Entrance Plan
2. The Transformation – Phase 1
3. The Strategic Plan
4. Progress Snapshot
Imagine HCC

Enrollment & Awards 2015 Snapshot
Enrollment TrendUnduplicated Headcount
Award TrendAll Awards
75.8
70.8 69.7
70.2
69.3
60
62
64
66
68
70
72
74
76
78
80
Fall 10 Fall 11 Fall 12 Fall 13 Fall 14 Fall 2015
Th
ou
sa
nd
s
8.2
9.09.8
11.0
10.6
12.9
6
8
10
12
14
16
18
AY 10 AY 11 AY 12 AY 13 AY 14 AY 15
Th
ou
sa
nd
s

All Awards 2010-2015 Trend

All Awards 2010-2015 Trend

YES89%
NO11%
2015
Dual Credit & Institutional Pride 2015 Snapshot
Dual Credit Enrollment TrendUnduplicated Headcount
2013-2015 Recommend HCC% Faculty and Staff Who
Recommend HCC
YES80%
NO20%
2013
7.1
5.95.6
4.74.7 5.0
0
1
2
3
4
5
6
7
8
Fall 10 Fall 11 Fall 12 Fall 13 Fall 14 Fall 15
Th
ou
sa
nd
s

Student Demographics & Awards 2015 Snapshot
2013-2015 Student Demographics
#9 – 4 : All Disciplines
#6 – 1 : Minority Grads
#5 – 2 : African American Grads
#5 – 5 : Asian American Grads
#8 – 2 : Hispanic Grads
2013-2015 RankingsCommunity College Week
34% – 36% : Hispanic
33% – 31% : African American
13% – 14% : Asian American
16% – 15% : White
04% – 04% : Other

Abandoned Calls 2015 Snapshot

Empower All Stakeholders