HbbTV OppApp and CIPlus CAM · Erik Gazzoni Release CONFIDENTIAL 1.0 2018-11-01. CONFIDENTIAL 1 2 3...
Transcript of HbbTV OppApp and CIPlus CAM · Erik Gazzoni Release CONFIDENTIAL 1.0 2018-11-01. CONFIDENTIAL 1 2 3...
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HbbTV OppApp and CIPlus CAM
Erik Gazzoni
Release
CONFIDENTIAL
1.0
2018-11-01
CONFIDENTIAL
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What is OppApp? What is a CAM?
CAM & OpApp benefits
White Label Framework
Take Away
Contents
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CONFIDENTIAL
What is a CICAM?
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• PCMCIA form-factor
• Supporting Cardbased or Cardless CAS
• Standardized by DVB and certified by CI Plus
• 600 million CI Plus device certificates delivered (March 2018)
• All European Digital TV sets are CI Plus compliant since 2010
• Enables PayTV experience on Horizontal devices (low capex, same RCU, no
cable…)
CONFIDENTIAL
What is an OppApp?
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• OpApp is an “Operator Application” that provides a STB-like experience without the
STB
• To the consumer, an OpApp running on the TV has all the benefits of the STB,
without the hassle of cabling and multiple remotes
• Standardized by HbbTV, so OpApps:
– Can be Interoperable across brands,
– Are supported by HbbTV’s testing regime
– can coexist with “regular” HbbTV Apps running on same device.
• Suitable for any delivery system, including IPTV, Satellite, Cable, and Terrestrial
CONFIDENTIAL
What’s the CAM bringing?
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Discovery Customization No Connection
User identification High Value Content H/W RoT5
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Discovery: The CAM installs ‘OpApp’
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• Simplified User Access through: – Operator Portal referenced in the Smart TV AppSet
– No extra remote
– No input selection
• CAM: – Installs the Operator Portal
• Operator portal: – HbbTV 2.1 Operator Application (OpApp)
• Standard Solution: – CI Plus 1.4
– HbbTV 2.1
– Generally available from 2019 TV products
CONFIDENTIAL
HbbTV 2.1 & CIPlus 1.4 (Operator Profile, Auxiliary File System)
HbbTV OpApp with the CAM
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No data carousel App is hosted in the
CAMInstalled by the CAM
SmarDTV (with partners) to develop White Label
Framework
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• As a CAM Vendor, SmarDTV has established contacts with TV manufacturers and is familiar with TV interoperability
• SmarDTV (or an extended structure) could sign agreement with TV manufacturers
• And offer Application Development (with partners) and test services to small operators
• Operators are already customers of SmarDTV
• Under a Service Agreement
CONFIDENTIAL
Take Away
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• OppApp brings Operator UI to Horizontal market (TV)
• Standardized: develop once, deploy on every TV
• OppApp + CICAM = full STB Experience without the hassles (Capex, Cable, RCU…)
• OppApp + CICAM = most user-friendly way of installing OpApp
• OppApp + CICAM = enables User Experience even if no Broadband services
• OppApp + CICAM = enhances Market deployment by providing White Label Framework