Hazz Design's Marketing Power of Podcasting - CEO Space 0316

The Market Power of Podcasting

with

Tom & Tracy Hazzard Co-hosts of the WTFFF?! Podcast

OBJECTIVES: ü Understand market potential of podcasting ü Discover the right podcast niche for your business ü Learn tips, tools & tactics for a successful launch ü Decide whether podcasting is right for your business

The Market Power of Podcasting – © 2016 Tom & Tracy Hazzard hazzdesign.com | podcaststartpoint.com | wtfffpodcast.com

What the FFF is a Podcast?

The Market Power of Podcasting – © 2016 Tom & Tracy Hazzard hazzdesign.com | podcaststartpoint.com

Be a vocal expert.

Build social proof: know, like & trust.

Demystify complex sales cycles.

Access to your dream clients.

WHY Podcast


Be a vocal expert.

Build social proof: know, like & trust.

Demystify complex sales cycles.

Access to your dream clients.

WHY Podcast?

PLUS:

On

High SEO ranking

Affiliate Ad Revenue


7P’s to a SMARTER PODCAST Launch

①  Prove It ②  Plan It ③  Price It ④  Prototype It ⑤  Protect It

⑥  Predict It ⑦  Produce It NOW Promote It!


Check Your Niche Opportunity Check Category Options

Survey Competition

The Market Power of Podcasting – © 2016 Tom & Tracy Hazzard

hazzdesign.com | podcaststartpoint.com

•  Reviews•  Ranking•  Popularity

Analyze


•  Styles•  Host or Hosts•  Mission

Survey

“If you have a product or a product idea and have ever wondered how to get it placed in a Major Big Box Retailer, “On the Shelf” is the show for you.”



•  Topics–  Succinct –  Descrip-ve –  En-cing

•  Guests–  Types of Guests –  Interview Style –  Guest Audio

Look & Listen

Co-Host: Tonya Recla



•  Audio Quality–  Intro – Host Style – Passion – Authen-c Voice

KEN BEING KEN!

Listen


Review

Revise

Reject


Make It Yours with Brand Impact Make it special. Make it You.

o Review your why & develop a message § Title it SPECIFIC & ENTICING § Describe it BRIEFLY ~255 characters or 3 lines § Review your title/icon SMALL


Graphics That Stand Out

Visually survey your niche.

Make your name & icon impactful.


Make It Yours with Brand Impact Make it special. Make it You. Make it Binge-able. o Tone

§ Right fit for audience § Same energy after 200 episodes?

o Binge-listenable § Me-Only or at least Me-Special § Provide entertainment or valuable learning


Make It Yours with Brand Impact IN THE CLEAR – Justin & Tonya Recla

Clearly Entertaining Opener!


Make It Yours with Brand Impact THE LOOKOUT – Aaron Young Valuable learning & inspiration!


Plan the Critical 1st 8 Weeks iTunes New & Noteworthy


Marketing Power Impact Tactics Plan a Soft Launch

GOALS: Subscribers, Reviews & Plays •  Email Blast •  Social Media •  Reviews •  5x Strategy


Market Power Impact Tactics Guest Plan

•  Market Power Guest Tactics o Big Name & Followers o Client Profiles o Valuable generous content o NOT A COMMERCIAL



•  VIP Client Accesso Power of Podcast Hosto Client verbal promotion

& endorsemento Smart questions &

follow-up

Dream Guest Plan


Market Power Impact Tactics Power Content Plan

•  Keyword Focus Editorial Calendar •  Multi-Cast Content


Market Power Impact Tactics Highly Ranked on Google


Anatomy of a Podcast


Budget Matches Goals Quality & Quantity

•  Factors Impacting Edit Costs o  # of Episodes o  Length of Episodes o  Rush o  Interviews o Ad Insertions

•  Goals & Budget MUST Match-up o Quality Equipment o Quality Sound


WHY QUALITY MATTERS… 3D MASTERMINDS – Jeffrey Ito

Not Guest Attracting Not Binge-able

Not a Successful Mastermind


Needs/Skills •  Voice Over

o  Upbeat & Entertainingo  Clear enunciation &

authoritative

•  Audio Editingo  Editing Softwareo  Sound balance tacticso  Cuts & Filters

•  Graphicso  Strong layout designo  Font style mixingo  Image research

D.I.Y. D.W.Y. D.F.Y.


Needs/Skills •  Transcriptions

o  Quick editingo  Added links researcho  Audio comprehension

•  Blog Writer (WP)o  Keyword integrationo  Leading paragraph &

title generationo  Word Press posting

•  Social Mediao  Understand tone &

content to attract followers and shares

o  Command of channels



Needs/Skills •  Guest Booking

o  Thought Leader Research

o  Communication, Sales & Follow-up

•  Event Planningo  Coordination o  Follow-Upo  Promotion & Draws



Plan the Right Resources You vs. Assistant vs. DFY Service

•  Return on Investment of Time Implications

o Expect $200 per episode for virtual assistants, in-house labor or DFY Service

o Your Time & Cost of Your Time:

5 minutes for every 1 minute airtime

5:1 Time = $250


•  Computer•  Earbuds with

Built-In Mic•  Skype – free•  Call Recorder ($30)

or RINGR App•  Audacity - free

(if DIY editing)

TOTAL <$100

Minimum Equipment



•  Computer •  Microphone•  Headphones•  Digital Recorder•  Skype•  Call Recorder•  Audacity

(if DIY editing)

TOTAL <$500

Essential Equipment


•  Mixing Board•  Shock Mount•  Pop Filter•  Audio CablesTOTAL +$600 2ND HOST +$250

Preferred Optional

Equipment

Recommended Start-Up Budget: <$3000 start-up costs + 20 hours in your time (with DFY services)

or $500-1500 start-up costs +

100 hours in DIY time

Recommended Monthly Budget: $800-1200 +

8 hours in host time (with DFY services)

or $0 +

40 hours in DIY time



THANKS!

Podcast Start Point

Hazz Design's Marketing Power of Podcasting - CEO Space 0316

Small Business & Entrepreneurship

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