Harvard Nettwerk Case Study - Hoshedar Batliwalla & Blake Gonsalves
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Nettwerk Step into the Digiworld By Blake Gonsalves & Hoshedar Batliwalla
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A Harvard Business School case study on Nettwerk, explaining the shift in trends from the analog music industry to the digital music industry. A complete guide with problem areas, recommendations and latest statistics.
Transcript of Harvard Nettwerk Case Study - Hoshedar Batliwalla & Blake Gonsalves
NettwerkStep into the Digiworld
By Blake Gonsalves & Hoshedar Batliwalla
Case Synopsis
• Shift in trends in the Music Industry
• Marketing music the digital way
• Movement from paid music to free music
• New business model (Polyphonic)
The Problem
Case Inferences
Recommendations
• Polyphonic must look to create their own strong brand name
• Music Venture Capitalists (Polyphonic) must aim to recover their full investments by signing long term bonds with budding artists
• Decrease leniency of the business model
• Think beyond digital and start formulating the next step
Thank you
