Newspaper: Hartford Courant

Circulation - Daily: 120,473; Sunday: 180,584

Audience - Daily: 318,425 Sunday: 497,359

PRINT

courant.com

UVs: 1.7MM/ 6 month average

PVs: 19.2 MM/ 6 month average

touch.courant.com

UVs: 706,167/ 6 month average

PVs: 5.0 MM/ 6 month average

DIGITAL

EVENTS

Source: AAM Snapshot, March 2014; comScore, Nov 2013 - April 2014;

Omniture, Nov 2013 - April 2014; 2014 Scarborough Release 1

20+ annual events

Over 100,000 attendees

Hartford, CT – #31 DMA Reach 36% Hartford DMA with Courant print and online • Hartford Courant is the #1 newspaper in central Connecticut

• courant.com is the #1 news & information website in Hartford

Mobile apps are also available for iPad, iPhone,

Android and Blackberry platforms.

Hartford Magazine

Monthly Circulation: 70,000

Hartford Courant Print Version

Exclusive Readers

450,886

Total Audience

614,060

Market Coverage

29.4%

courant.com Exclusive Online

Visitors

79,805

Print & Online

Shared Audience

83,369

Source: Scarborough 2014 Release 1. Note: Newspaper Audience =

Hartford Courant average daily or average Sunday; Website Audience =

visited courant.com in past 7 days. Hartford DMA

The Dominant Voice of the Hartford DMA

Extend Your Reach with courant.com

Daily Readership 318,425

90,491

53,229 39,077

Hartford Courant NY Times USA Today Wall St Journal

Population 18+ 2,086,421

Median Age 49.2

Median HHI $66,618

College Education 59%

Employed 59%

Own Home 66%

Demographics:

Sources: 2014 Scarborough Rel. 1; 2014 Claritas

courant.com Profile: Visited Site in Past 7 Days % Composition % Coverage Index

Male/Female 50/50 8/8 105/96

College Educated 78 10 132

Own Their Home 65 8 99

HHI $100K+ 34 9 117

Professional/Managerial 41 11 143

Median HHI – $75,186; Median Age – 42.1

Hartford Courant Profile: Daily/Sunday % Composition % Coverage Index

Male/Female 44/ 56 23/28 91/108

College Educated 63 27 106

Own Their Home 74 29 112

HHI $100K+ 30 26 102

Professional/Managerial 32 28 111

Median HHI – $69,092; Median Age – 54.6

Market Profile: #31 DMA in America – 2.7 million people

GENERAL DEADLINES Space: • Color: 3 days prior to pub date

• B&W: 2 days prior to pub date

Material: • Color: 3 days prior to pub date

• B&W: 2 days prior to pub date

DIGITAL OPPORTUNITIES • 7 newsletters

• Behavioral and geo-targeting

• Data capturing

Content and Media Opportunities

Create Hyper Local Connections

with Sunday iTowns • Zoned local news

• Community focused coverage

• Reader-submitted photos

• Event listings

Other Advertising Opportunities

SU MO TU WE TH FR SA

Main News • • • • • • •

Business * * * * *

CT Now • • • • • • •

Sports • • • • • • •

Live Smart •

iTowns •

Travel •

Arts •

Home & Real Est. •

Flavor •

CAL •

Living • • •

At Home •

Motoring •

* Part of Main News

Distribution Map: Hartford Courant Circulation – Sunday: 180,584 – Daily: 120,473

Source: AAM Snapshot, March 2014

Preprint Capabilities: Increase market penetration by adding a preprint option to your buy

NOTE: Estimated distribution quantities are subject to change. Based on Q 1-2 ‘14.

Data Solutions:

Ensuring every dollar spent in a market, is working harder

and more efficient than it ever has

What we do: • Profile best customers to understand and uncover how each engages with different Publisher media channels

• Identify points of engagement that connect with them when and where they are most receptive

• Develop the most effective and efficient program that aligns your message with relevant content delivered

through integrated connection points

• Prove performance by delivering measurable ROI results

How we’re unique: • Proprietary household level data powers optimization model and allows us to identify specific media channels

within our portfolio that engage your customers and shoppers most

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• Scalable and executable across multiple markets