SCQAA-SF WEBINARSCQAA-SF WEBINAR

“Harness the Power of Social Media”

Presented by Ryon Harms

About SCQAA-SF- A Not-for Profit About SCQAA-SF- A Not-for Profit OrganizationOrganization

SCQAA-SF (www.scqaa.net) chapter sponsors the sharing of information to promote and encourage the improvement in information technology quality practices and principles through networking, training and professional development. Networking: We meet once in 2 months in San Fernando Valley. Check us out on LinkedIn (SCQAA-SF)Want to become a member? Contact Sujit at sujit58@gmail.com or call 818-878-0834

ABOUT RYONRyon Harms created the “The Social Executive” (www.thesocialexec.com) career and networking blog with a singular mission: help executives better utilize technology and social media to grow their networks and create more meaningful professional relationships.Ryon started TSE to give back to all the professionals that so openly provided him with the contacts, referrals and empathetic support that eventually lead to his current position as a marketing executive at EFI Sports Medicine.Ryon also serves as a consultant for the McDermott & Bull Executive Network, where he is creating innovative ways to help senior executives help others and help themselves find their next career opportunity. He is a sought-after social media consultant for companies looking to build online communities for improved customer engagement, customer service and more cost-efficient marketing initiatives.

www.mbexec.net

Relationship Building in the Digital Age

TODAY’S PRESENTATION

You Are the New Media

Relationship Building

Tools of the Trade

Resources

A BRIEF HISTORY OF MEDIA

THE AGE THING

Maintain a Work-Related Blog Daily

58% - under 40

35% - 40-49 

5% - over 50

Average Age

Facebook: 33

LinkedIn: 39

(Survey conducted by Forbes/Google)

EVERYONE WILL STILL

BE TOO SCARED TO

JUMP IN AND YOU’LL

ALREADY BE FLOATING.

NEW RULES OF THE ROAD

1. Relationships based on breadth, less depth

Put on your marketing hat

2. It takes a village to find a job

The power of organizing without organizations

3. Spark conversations, don’t just broadcast

Conversations get much better mileage

CAREER BY DESIGN

Google is a Giant Reputation System

Leverage reputation to get what you want

The Web is a Tool for Reinvention

Build credibility in a new industry

Stay on the Offensive

Leave a trail of proof everywhere you go

YOU ARE THE NEW MEDIA

SKIP THE GATEKEEPERS

THE YOU CHRONICLE

RELATIONSHIP BUILDING

LISTENING: E-VOYEURISM

GIVERS GET

Web: A Platform for Delivering Value to Many

Delivering Value to One is Good, Delivering Value to Many is Better

What Goes Around Comes Around in Spades

BE THE CONNECTOR

Leverage technology to become a connector

Smart networkers seek out connectors

Connectors attract other connectors

COMMUNITY

The Power of Connectors

Executive Branding Trinity

Bonus:

TOOLS OF THE TRADE

BLOGS

TWITTER – NEVER EAT ALONE

Exposure

Discovery

Learning

Givingwww.ExecTweets.com

EMAIL IS STILL POWERFUL

Stop Asking for Help

Deliver Value

Get Them Talking

Say Something Different

WHAT IF I DON’T?

RESOURCES

RESOURCES

Twitter

www.ExecTweets.com – Executive Tweets

www.TwitterJobSearch.com – Job Tweets

Who to Follow

www.twitter.com/nealschaffer - Neal Schaffer

http://twitter.com/svenjohnston - Sven Johnston

http://twitter.com/kevinLiebl - Kevin Liebl

www.twitter.com/thecareer100 - Top100 Career People

www.twitter.com/execjobs - Real Time Job Postings

www.twitter.com/thesocialexec - Ryon Harms

BLOGS

Free Blog Providers

www.Wordpress.com

www.TypePad.com

www.Blogger.com

How to Blog

www.ChrisBrogan.com

www.ProBlogger.com

www.CopyBlogger.com

ADDITIONAL RESOURCES

Social Media Books

Here Comes Everybody – Clay Shirkey

Groundswell – Forrester Research

Trust Agents – Chris Brogan

Twitter Power – Joel Comm

Social Media News

www.Mashable.com

www.TechCrunch.com

www.ReadWriteWeb.com