Harness TechED + Extra Help | Managing Social Media
-
Upload
thomas-harness-harness -
Category
Marketing
-
view
63 -
download
2
description
Transcript of Harness TechED + Extra Help | Managing Social Media
![Page 1: Harness TechED + Extra Help | Managing Social Media](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b52c044a7959e46f8b4574/html5/thumbnails/1.jpg)
Social MediaManage or Manage You
Presented By
Tom Harness@tomharness | FB: iTomHarness | Google: +ThomasHarness
![Page 2: Harness TechED + Extra Help | Managing Social Media](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b52c044a7959e46f8b4574/html5/thumbnails/2.jpg)
Freedom Is 4 Steps Away
Plan
Schedule
Review Analytics
Be Consistent
![Page 3: Harness TechED + Extra Help | Managing Social Media](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b52c044a7959e46f8b4574/html5/thumbnails/3.jpg)
Q & A
What Is The Most Tweeted Photo?
![Page 4: Harness TechED + Extra Help | Managing Social Media](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b52c044a7959e46f8b4574/html5/thumbnails/4.jpg)
PLAN
Start Small
Choose Social Media Wisely
Setup Accounts
Be Consistent
Know Your Customers
Be Specific and Targeted
Step Out Of Your Comfort Zone
Get Employees On Board
![Page 5: Harness TechED + Extra Help | Managing Social Media](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b52c044a7959e46f8b4574/html5/thumbnails/5.jpg)
SCHEDULESet Time Specifically For Social Media
Use A Content Management System
Monitor Posting Daily
EDIT POSTS / REVIEW
![Page 6: Harness TechED + Extra Help | Managing Social Media](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b52c044a7959e46f8b4574/html5/thumbnails/6.jpg)
Q & A
What Percent of Social Media Users Access From A Mobile Device?
71%45% 89%
![Page 7: Harness TechED + Extra Help | Managing Social Media](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b52c044a7959e46f8b4574/html5/thumbnails/7.jpg)
REVIEW ANALYTICS
Google Analytics
Social Media Analytics
Reach vs. Likes vs Engagement
Adjust Posts-Tweets
![Page 8: Harness TechED + Extra Help | Managing Social Media](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b52c044a7959e46f8b4574/html5/thumbnails/8.jpg)
BE CONSISTENT
Post Frequently To Stay Relevant
Keep An Eye On Trends
Monitor Time Spent
![Page 9: Harness TechED + Extra Help | Managing Social Media](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b52c044a7959e46f8b4574/html5/thumbnails/9.jpg)
Q & A
What Percent of Small Businesses Attract New Customers Through
Social Media?
65%35% 78%
![Page 10: Harness TechED + Extra Help | Managing Social Media](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b52c044a7959e46f8b4574/html5/thumbnails/10.jpg)
OTHER FACTORS
Content-Content-Content
Paid Advertising ($20)
Company Voice/Culture
In House / Outsource
![Page 11: Harness TechED + Extra Help | Managing Social Media](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b52c044a7959e46f8b4574/html5/thumbnails/11.jpg)