Hardware By the Numbers: O'Reilly Solid Keynote
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HARDWARE TRENDS Renee DiResta @noUpside Hardware By The Numbers
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These are the slides for my Hardware by the Numbers Keynote at O'Reilly Solid. They create a narrative about the hardware startup ecosystem using quantitative data wherever possible. BEST VIEWED HERE: https://presentate.com/noupside/talks/hardware-trends-hardware-by-the-numbers, on Presentate, which has my speaker notes alongside the content, and contains all sources and citations.
Transcript of Hardware By the Numbers: O'Reilly Solid Keynote
HARDWARE TRENDS
Renee DiResta@noUpside
Hardware By The Numbers
Hardware Is Hard
Hardware was hard…
…because it was lonely
HackerspacesFrom Do It Yourself to Do It With Others
Hacking Hardware Everywhere
106Countries
represented
1531Worldwide
hackerspaces
534Hackerspaces
in the US
Hacking Hardware Everywhere
Maker Faires
Community Growth
Specialized Accelerators
The Support Ecosystem
Hardware was hard…
…because prototyping was difficult
3D Printers:units sold under $100,000
Enterprise-quality printers
will cost less than
$2000 by 2016
MakiBox
$200A6 LT kit
Printrbot
$349Simple kit
Buccaneer
$397on Kickstarter
End-User Spend on 3DP
Prototyping: Functional
Octopart Microcontroller Price Index
Economies of Scale
Hardware was hard…
…because China is far
Increased Access
OffshoringReshoring
Nearshoring
China PMI data
Mexico vs China Wages
BotsourcingIndustrial robots per 100k employees
Germany
South Korea
United States
Japan
Average
China
Typical industrial robot
$100kBase price
$200k+Programming cost
Base price
UR5
$34kUBR-I
$50kBaxter
$25k
Hardware was hard…
…because investors were scared
2011 Kickstarter
0.46%of all projects
were hardware
120Hardware projects
on Kickstarter
649Product Design
projects
26kTotal projectson Kickstarter
$2.5MHardware project
dollars raised
2.43%of money raisedon Kickstarter
2012 Kickstarter
0.58%of all projects
were hardware
239Hardware projects
on Kickstarter
1373Product Design
projects
41.4kTotal projectson Kickstarter
$9.7MHardware project
dollars raised
3.02%of money raisedon Kickstarter
2013 Kickstarter
1.7%of all projects
were hardware
784Hardware projects
on Kickstarter
2453Product Design
projects
46kTotal projectson Kickstarter
$46.6MHardware project
dollars raised
9.94%of money raisedon Kickstarter
Early-Stage Venture Capital
Hardware Companies Raise More
But follow-ons are tough…
Today, VCs<3 HW
$442MInto hardware
startups in 2012
$848MIn hardware
Investments in 2013
Hardware Companies Founded
Designed Products
Connected Devices / IoT
Wearables
Robotics
Hardware investment by sector
Acquisitions
….more acquisitions
Connected Devices
Or a toaster
Or a cow
M2M vs H2H Data Transfer Patterns
• Orders of magnitude more nodes• Upload-Biased Traffic• Low bandwidth• Low power• Real time
In 2008, the numberof devices connected
to the internet surpassed the number
of people on earth
Connect All The Things
20202012
50B8.7B
2013
10B …
2008
>
People are paying attentionGoogle Trends data for “Internet of Things”
People are paying $$
$25B
201820132012
$71B$33B …
Wearables
Projected Growth of Wearables
Hardware is still hard…
…but the future is bright
Software is eating the world…
Hardware gives it teeth
