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WELCOME

TOOUR GROUP

PRESENTATION

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OUR GROUP MEMBERs

SL

ID MEMBER’S NAME

1 1563 Md. Abu Bakar Siddiq Shakil (GL)

2 1509 Kamrunnaher Joti3 1541 Md Abu Walid4 1526 Sadia Parvez5 1527  Fawzia Fariha6 1559 G.M. Sohel Mahmud

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HARDBALL

PRESENTS

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PRINT MEDIAON

THE DAILY STAR

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Type Daily newspaper

Format BroadsheetOwner(s) Transcom Group

Editor Mahfuz AnamFounded 1991Language English

Headquarters 64-65, Kazi Nazrul Islam Avenue, Dhaka-1215

Website http://www.thedailystar.net

THE DAILY STAR

6The Daily Star (Bangladesh)

The Daily Star is the largest circulating daily English-language newspaper in Bangladesh. Founded by Syed Mohammed Ali on 14 January 1991, as Bangladesh transitioned and restored parliamentary democracy, The Daily Star emerged as a leading and influential national newspaper of record. Its editorial stance is characterized by staunch liberal and progressive ideals emanating from the Liberation of Bangladesh; a reputation for non-partisan quality reportage and a distinguished record of investigative journalism. The newspaper's position in Bangladesh is comparable to that of The New York Times in the United States and The Independent in the United Kingdom.Its motto, "Committed to People's Right to Know", appears on the upper-middle section of the front page. The newspaper is led by Mahfuz Anam, a freedom fighter and former United Nations official. Its principal bureaus are located in Dhaka and Chittagong, with several representatives abroad. It is organized to sections: News, Opinion and Editorial, Star Business, Star Sports, Arts and Entertainment, National and Metropolitan. Its major supplements include The Star, Forum, Lifestyle, Star Literature, Law & Our Rights, Shout, Star Insight and Science and Life.The Daily Star is owned by Mediaworld, in which a major share is held by Latifur Rahman's Transcom Group. The Transcom Group also owns Prothom Alo, one of the most widely read Bengali newspapers in the world.

7 Definition of Print Media: The industry that is involved in printing a distributing media through publication such as magazines, newspapers and billboards.

Classification of Print Media:

Print Media

Print

Newspaper

Magazines

Place

Billboards

Transit

8 Print-Newspaper

Geographic targetingHigh credibilityHigh information potentialHigh coverageLow costCan be used for coupons.

Advantage

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Short life Poor reproduction quality Limited color One day life spam Unattractive layouts Hard to measure actual

exposure

Disadvantage

10 Basic Newspaper Supply chain

Advertising and Newspaper & Newsprint and Ink

Press operations

Packaging operations

Distributior

operations

11 Departmentalization of newspaper

Editorial department

This department is headed by the editor or editor in chief.

He is assisted by the team of reporters, sub editors, assistant editors, managing editors, residential editors, senior correspondents, photographers, cartoonists, feature writers, reviews etc.

This department is responsible for the collection of news and selection of news and features.

12 Advertising department

It is headed by the advertising manager who is assisted by the artist, graphic designer, manager etc.

This department is very important source of collecting revenue for the newspaper

An advertising department for a newspaper is responsible for generating revenue for the business by selling advertising space to local or national organization.

13 Circulation department

¤ It is headed by circulation manager who is assisted by the sales people, distribution team etc.

¤ This department also collects revenue for the newspaper.

¤ The main responsibilities are selling and delivering newspaper, collection from the subscribers.

14 Printing department

This department is concerned with the technical aspect of the newspapers, printing of the newspapers, its machinery, arrangement of the papers.

It looks all the work of printing including installation of machines, plant layout, composing, processing, loading scheduling etc.

15 Administration department

This department look after the general administrative work promotion, allotment of work, maintaining level record.

In the absence of a separate legal department the administrative department also handle the work pertaining to legal matters.

Accounting department

This department looks after all the accounting work like maintaining books of accounts, preparing balance sheet and other financial statements, payment, receipt, preparation of budget etc.

16 Marketing department

At some newspapers, the marketing department is a big department but at others it’s a one man show or even a job responsibility of director or general manager.

The marketing department works with the circulation and advertising departments to help them market their products better.

This department is responsible for advertising about the newspaper through events, campaigns, sponsorship, concert etc.

17 Store department

It is changed with the responsibility of proper storage of raw material and other materials used in the newspaper office responsible for keeping a record of the edition of all the competitive newspapers.

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Publisher

Editor

Managing editor

City editor

Assistant city editor

Reporters

State editor

Assistant stare editor

Reporters

Cheif copy editor

Copy editors

Reporters

Business editor

Assistant business

editor

Reporters

Sports editor

Assistant sports editor

Reporters

Lifestyle editor

Assistant lifestyle

Reporters

Editorial page editor

Editorial writers

Newspaper Organization Chart

19 Two factors of Print media

Internal Factors

External Factors

PRINT MEDIA FACTOR

INTERNAL FACTORS

EXTERNAL FACTORS

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21 INTERNAL FACTORS

Owners

Board of directors

Employee

Physical environment

Organizational cultural

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OWNERS

Transcom group

23 BOARD OF DIRECTORS

Editor

Managing editor

Publisher

24 EMPLOYEES Manager, editor, suppliers

PHYSICAL ENVIRONMENT Printing machine, generator, ink, paper.

25ORGANIZATIONAL CULTURE

26 EXTERNAL FACTOR

General Environment

Task Environment Political Environment

Economic Dimension

Social Dimension

Technological Dimension

International Dimension

Competitors

Customers

Suppliers

Strategic Partner

Regulators

27 General Environment

Political Environment

Tax policy

Employment laws

Environmental regulations

Trade restrictions and tariffs Political stability

28Economic dimension

Economic growth

Interest rates

Inflation rates

Exchange rates

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Social dimension

Health consciousness

Population growth rate

Age distribution

Emphasis on safety

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Technology Factors

R & D activity

Automation

Technology incentives

Rate of technological charge.

31International Environment

Globalization

Liberalization

Foreign business policies

Cultural exchange

32 TASK ENVIRONMENT

Competitors: Other Newspapers.

Customer: General public

Suppliers: Local correspondent

Strategic partner: Media association, digital value chain

Regulators: The free press and undermine its independence, reliability and diversity.

33 TYPES OF NEWSPAPER ADVERTISEMENT

Front page City news Editorial news International news Arts & Entertainment Star health news Sports news Business Life style

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Any Query???

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