Hannover Messe 2012 - Siemens · Hannover Messe 2012 Press Conference ... Korea – realization of...

© Siemens AG 2012. All Rights Reserved.

Hannover Messe 2012

Press ConferenceThomas Schott

Industrial Automation Systems -

Factory Automation

Nuremberg


Hannover Messe: New Products from Industrial Automation Systems

Hannover Messe: From Product Design to Services

Industry Sector: Focus on Vertical Markets and Service

Hannover Messe 2012

© Siemens AG 2012. All Rights Reserved.Industry Sector - Industrial Automation Systems March 2012

Growing across the industries ...

... and strengthening service business

1

Closer focus on technology-based service business

Consistent business and portfolio responsibility across the entire life cycle

Pooling service activities together with the development and optimization of associated systems and tools

Across-the-board, consistent portfolio responsibility

Merging product, system and solution business for verticals provides a more targeted approach to addressing customer needs

2


The new Industry Sector

with a clear focus on industrial customers

Customer

Services

Product Lifecycle Services

Value Services

Industry

Automation

Industrial Automation SystemsControl Components and Systems EngineeringSensors and Communication

PLM Software

Water Technologies

AutomotiveChemicalsFood and beverage

PharmaceuticalGlass and solar

Water and wastewater

Drive

Technologies

Large Drives

Mechanical Drives

Motion Control Systems

Inside e-Car

CranesMachine toolsMarine and shipbuildingMineralsPulp and paperProduction machineryTraction systems

Metals Technologies

Industries

Business Units

Industry Sector

Unambiguous business responsibilityDedicated portfolioGreat market transparencyGlobally defined focus accounts and account managersClose collaboration within a global network

Clear alignment on vertical markets:


The new Industry Sector: Products, solutions, services and industry-specific expertise from a single source

Added value

for the

automotive industry

Conveyor systems

in final assembly, test rigs, automation engineering, etc.

Automation concepts for engine and gearbox manufacture, body in white, paintshop, etc.

SIMAIN Service Portfolio to increase plant availability, energy efficiency, reliability, etc.

TIA Portfolio: PLC, HMI, SIMATIC Net, SIRIUS, SINUMERIK, Energy Efficiency, etc.

A

B

C

D

Chemicals

Food & Beverage

Pulp

& P

aper

Auto

mot

ive

…

…

…

A

B

C

DPr

oduc

tsSo

lutio

nsSe

rvic

esVe

rtic

als


Automotive

Global Setup

Automotive global setup and Focus Accounts

USACanadaMeso-AmericaBrazilAustral-Andina

Americas (AM)GermanyNorth West EuropeSouth West EuropeCentral Eastern Europe

Europe, Middle East, Commonwealth of Independent States, Africa (EMEA)Russia / Central AsiaMiddle EastAfrica

North East AsiaSouth AsiaJapanPacificASEAN

Asia, Australia (AA)

50

8

13

12

17

21

3220

5

10

21

46

36

29

GermanyMaintain high installed base at OEMs and end custSet innovation standards in automation, engineering, energy efficiency, IT securityGrow in drives, RFID/communication, LV Switchgear…

Regional priorities

Europe, AfricaMaintain strong ties to French, Italian, Swedish car makers Cover factories in Southern Europe / RSAGrow in Eastern Europe

AmericasGrow at US car makers – esp. Ford, Chrysler, GMAs well as “new Domestics” – Hyundai, Nissan etc.Utilize market share wins at BMW, VW, Daimler

AsiaChina – grow at local car makers and line builders establish European automation standardsIndia – successful projects at TATA, Nissan, Ford Japan – focus on Toyota/NissanKorea – realization of overseas projects ongoing

# of focus accounts

Solution Hub


Verticals

Our Goals!

Deliver unique value proposition

Focus on profitable core business

Be excellent in project execution

Leverage portfolio(products, applications, solutions and services)

Understand industry segments and customers even better

Provide customer benefit through technological leadership

Be reliable over lifecycle

Strengthen Account Management

Coordinate sales channels

Push homogenous sales systematic

Focus on Customer Create Value Be a Partner

Page 7

March 2012©

Siemens AG 2012. All Rights Reserved.Industry Sector -

Industrial Automation Systems




Industry Sector: Focus on Vertical Markets and ServiceConnecting productivity and efficiency to enable sustainable production

for higher economic and ecological competitiveness of our customers

Hannover Messe 2012


Services

DesignPlanning

Engineering

Execution

Services

DesignPlanning

Engineering

Execution


From Design to Services

Services

DesignPlanning

Engineering

Execution


Manufacturing and Process Industries


Processes supported by Siemens Industry Software

ServicesProduction Execution

Production

EngineeringProduction

PlanningProduct

Design


Design

Services

DesignPlanning

Engineering

Execution


Services

DesignPlanning

Engineering

Execution


Planning

Services

DesignPlanning

Engineering

Execution


Engineering

Services

DesignPlanning

Engineering

Execution


TIA Portal One engineering tool for the whole range of automation tasks

Services

DesignPlanning

Engineering

Execution


Engineering Efficiency

TIA Portal -

One engineering tool for the whole range of automation tasks

SIMATIC Controller

SIMATIC NET

SIMATIC HMIWinCC flexibleWinCCOptions

STEP 7S7-SCLS7-GRAPHPLCSIM

SINEMA

Industry Automation

Standardized operating conceptAutomatic data consistencyIntuitive – efficient – future-proof

SINAMICS

StartDrive

SINUMERIK

HMI PRO CS SinuCom NC

Drive Technologies

SIMOTION

Scout

In future upgrade stages

TIA Portal


Engineering Efficiency

Over 10,000 customers have already discovered the benefits!

Fast entry due to task-oriented navigation

Clear, easily manageable operation through intuitive user prompting

intu

itive

Long-term investment security and independence from specific hardware platform

Migration of existing systems using already accumulated expertise

futu

re-

proo

f

High-performance editors for efficient engineering

Detailed diagnostic functionseffic

ient


Execution

Services

DesignPlanning

Engineering

Execution

Services

DesignPlanning

Engineering

Execution


Production Efficiency

B.data

UntertitelText erste

EbeneText zweite Ebene



B.data

B.data

Energy purchasingy and

material balance according

to originator

Automatic invoicing and

transfer to invoicing systems

(e.g. SAP R/3)

Detection of plant optimizing

potentials

Quick, active decision making

Creation of contractual basics

Energy planning

and procurementEnergy controlling Monitoring and

reporting

Energy purchasingPurchasing supportScenario calculator

PrognosisEnergy prognosisBudget plan

Energy roadmapEnergy purchasing roadmapStipulations to the LM

EmissionsCO2 emission monitoringWaste water treatment

Energy accountingCost unit assignmentAnalyses / accounts

Energy and material balanceKPI calculationProduction assignment

Link-up to external systemsFacility managementERP (e.g. SAP)Maintenance management

Energy reportingAnalysis and reportingWorkflow systemIntranet / Internet



SIMATIC powerrate





PROFIenergy




Services

DesignPlanning

Engineering

Execution

Services

Services

DesignPlanning

Engineering

Execution

Services

DesignPlanning

Engineering

Execution


Services

DesignPlanning

Engineering

Execution




Industry Sector: Focus on Vertical Markets and Service

Hannover Messe 2012


Trade fair innovations (1)

Energy management system SIMATIC B.Data V5.3Dashboard clearly displays the consumption and cost of energy ingraphs and spreadsheets

SIMATIC powerrate V4.0 SP1The energy management add-on can be seamlessly integrated into the user interfaces of the SIMATIC PCS 7 controller and the SIMATIC WinCC visualization system



Compact CPU SIMATIC S7-1215CExtends SIMATIC S7 1200 controllers in the upper performance range:More Profinet communication and user memory

Flat Panel SIMATIC IFP and Industrial Thin Client SIMATIC ITCDistributed operating and monitoring in widescreen format.Can be mounted on an operating panel, in a control cabinet, on a stand or support arm

Bild

fehlt

noch



SIMATIC HMI Panel KTP400 Basic color PN / KP400 Basic color PNHigh-definition 4 inch widescreen color display and Profinet interface

SIMATIC HMI Comfort PanelsMachine-oriented operating and monitoring from 15, 19 and 22 inch widescreen panels


Thank you.

Press Conference

Thomas Schott

Industrial Automation Systems –

Factory Automation

Nuremberg

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