Hands on YouTube and Flickr Tips

Connecting Great Ideas and Great People

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Content Leaders:Amy Hissrich

Peter Hutchins

Hands on Module: Flickr & YouTube

November 5, 20093:00-3:45

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Why Social Photo and Video?

Benefits:Increased member and staff engagementHosting and asset managementEase of deploymentReach

Considerations:Which tool is right for you?RightsAccessibilityVegas rule in reversehttp://www.youtube.com/watch?v=vPU4awtuTsk

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Have a Strategy

What business goals are you trying to achieve

How will you measure success

How will these tools support other efforts

What can you reuse

What is your exit strategy

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Video: Effective Practices

Length: 3-5 Minutes

Audio: To Mic or Not to Mic and Ambient Sound

Selecting and working with participants

Editing: Taking video to the next level

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YouTube: Creating an Account

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Account ConsiderationsWho has access to the account/password?

What’s the right Gmail Email

Single versus Multiple Account

508 Compliance

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YouTube: Account Overview

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YouTube: My Videos

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YouTube: Upload Video

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Entering keywords, title, and descriptions helps with findability

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YouTube: Channel Settings

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YouTube:Stats

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YouTube: Video Library

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Examples: IEEE

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Examples: BarackObamadotcom

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Examples: NRA

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YouTube: Demos

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YouTube: Video Blog

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Flickr: Creating an Account

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Account ConsiderationsWho has access to the account/password?

What’s the right Yahoo! Email

Single versus Multiple Account

Payment / Do you need a pro account?

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Flickr Account Overivew

Email

Upload

Contacts

Activity/Uploads

Stats

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Flickr: Photo Upload

Upload from local networks or memory cards

Explore upload tools

To resize or not to resize?

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Flickr: Photo Upload



Entering a title, descriptionand tags Helps others Find your image

Tip: Consideradding your URL as a link as part of the descriptionto create inbound links—SEO loves it!

Labeling, describing and tagging is key

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Flickr: Get Organized



Entering a title, descriptionand tags Helps others Find your image

Tip: Consideradding your URL as a link as part of the descriptionto create inbound links—SEO loves it!

Sets and Collections

Sets and collections are great for navigation and hierarchy and can be used for your signature events/conferences or different topics your photos may cover.

Batch organizing makes it easy to quickly add photos to your sets

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Flickr: Get OrganizedBatch Processing

Batch organizing lets you:1. Add tags2. Set permissions and

assign rights3. Add to sets4. Add to groups (and more)

As a batch without touching each photo

Batch organizing lets you:1. Add tags2. Set permissions and

assign rights3. Add to sets4. Add to groups (and more)

As a batch without touching each photo

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Flickr: Get SocialCreate Groups

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Flickr: Get SocialCreate Groups: Setting Privacy for the Group

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Flickr: Get SocialCreate Groups: Display to non-group members

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Flickr: Get SocialCreate Groups: What’s in a name

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Flickr: Get SocialCreate Groups: Deleting a group

Leaving group as the last member letsyou delete the group

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Flickr: Get SocialCreate Groups: Pool

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Flickr: Get SocialContacts

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Flickr: MappingCreate Groups: Geotag your content

By exact location or map it

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Flickr: StatsDaily Aggregate View

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Flickr: StatsReferrers and Overall Breakdown

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Addition Items to Consider

Flickr versus Facebook

Signage at Events

Communicating preferred tags

Archiving / Backup [Flickr Downloadr]

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Reuse Flickr Photos: Badges

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Examples: Library of Congress

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Examples: Smithsonian

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Examples: NASA

NASA held a tweetup, using Flickr-to-Twitter feature. People were able to tweet their questions to the STS-125 shuttle mission crew members and see the crew members as they responded on NASA HQ’s photostream, all via tweets to the hashtag,#nasatweetup.

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ConclusionContent integration/strategy

Reusable resources

Be open to change as these are evolving tools

Keep monitoring according to defined strategy

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Contact Information

Peter HutchinsVice President, Social Media & Knowledge InitiativesASAE & The Center for Association [email protected]@PeterHutchins

Amy HissrichDirector, Web StrategyASAE & The Center for Association [email protected]@ahissrich

Hands on YouTube and Flickr Tips

Technology

Transcript of Hands on YouTube and Flickr Tips