Hacking the Creative Brain
Transcript of Hacking the Creative Brain
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Hacking the creative Brain
Denise R. Jacobs
Future. Innovation. Technology. Creativity.
Amsterdam, Netherlands
18 February 2013
Working Better to Create More
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Tweeting tall
talesI am:
@denisejacobs
We’re at:
#FITCAms @fitc
I’m talking about how to:
#hackcreativity
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I used to have long hair
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I’m part Vulcan. Srsly!
Photo: Stefan Nitzsche
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I Almost adopted a chicken
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I Like to make stuff
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After writing this…
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I had an epiphany
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Empowered & empowering
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Intro
Is this all
there is?
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Live in Cubicalia
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The BossMan
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All of the pressure…
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Oppressed
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“Houston, We have a
problem…”
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No, not these…
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I mean this
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Feel Like this?
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Aka: Meh.
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Out of Inspiration
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Or this?
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We need to be Conversant with
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“Creativity is newness produced.”
★
“Creativity is the process of
developing original ideas that
have value.”
- Sir Ken Robinson, Out of Our Minds
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We are alchemists
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Even though it feels like it…
“Creativity is magical, but is not
magic.”
- Charles Limb,
“Your Brain on Improvisation” TED
talk
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Let’s get our hack on
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1
emancipate
2
Adjust
3
Practice
4
Generate
5
Innovate
6
Produce
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1
emancipate
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Multitasking
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Unclosed Loops (ZeigarNik
Effect)
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Communication addiction
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Busyness
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The evil voices in your head
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(“false evidence appearing real” or
“f*ck everything and run”)
causes unnecessary inhibitions which
obstruct the generation of new ideas
on a biochemical and neurological
level.
Fear
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Banish you inner critic
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Impostor syndrome
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Comparisons
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“An essential aspect of creativity is
not being afraid to fail.”
- Dr. Edwin Land
“Being right keeps us in place. Being
wrong forces us to explore.”
– Steven Johnson, Where Good Ideas
Come From
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Hack: Reframe #fail
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2
Adjust
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I’m talking about this
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Balance Your Brain
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Get your alpha on
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Get physical
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Hack: Shower
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Hack: Be still
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Lower cognitive filters
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HACK: “Lo-fi” time
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HACK: Deliberate
Daydreaming
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Biophilia
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Negative Stress > Eustress
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Hack: Laugh
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3
Practice
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Eliminate distractions
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Exercise discipline
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Show up everyday
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Clean-up your habit fields
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Manage time
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Delegate
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Be Mindful – Do one thing at a
time
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Restructure Work environments
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Work standing up
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Why? Because
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4
generate
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Look for problems to solve
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Seek chanllenges
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Change environments
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Incubate to Generate
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Gather and Curate
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Zootool.com
Gimmebar.com
Pinterest.com
Imgspark.com
Scrnshots.com
Vi.sualize.us
Emberapp.com
Evernote
Diigo
Delicious
Flickr
Trello
Tools
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5
Innovate
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Do it with others
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Bring brilliance together
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Ideas are a network
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The source of great ideas
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Sameness
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Diverse environments
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Invite others to wonder with you
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Share Ideas
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Share mistakes
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Co-work to collaborate
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Parallel platy
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IMprovise
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Hack: Plus it
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6
Produce
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Tinker
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Make Prototypes
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Iterate
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• observe
• suggest
• tinker
• review
• apply feedback
• reiterate
The d.school process
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Get into the flow
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• Cleared space – work area, time, head
• Concept in mind: know what you want
to achieve and what it looks like
• Necessary materials on hand
• Distractions eliminated
• Practice in place
• Willingness in place
All of the pieces in place…
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Cavalier creativity
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Outro
Easter Eggs
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Level Up
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Level Up
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Joy in work
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Creative Confidence
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“…the confidence that, when given a
difficult problem, we have a
methodology that enables us to
come up with a solution that nobody
has before.”
- David Kelley, Ideo
“Whatchoo talkin‟ „bout, Willis?”
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From this
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To this
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Full of ideas
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Value YOurself
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Ultimate outcome
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delicious.com/denisejacobs/unfoldyourbrai
n
delicious.com/denisejacobs/creativityhabit
delicious.com/denisejacobs/brainoncreativ
ity
Resources
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Articles for further reading (mine)
netmagazine.com/features/four-secrets-enhancing-creative-productivity
alistapart.com/articles/reigniting-your-creative-spark/
alistapart.com/articles/banishing-your-inner-critic/
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Americomorales.com
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Smashing Books #3  1/3
My chapter:
“Storytelling in Webdesign”
SmashingBook.com
Shameless Self-Promotion #2
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The CSS Detective Guide
CSSDetectiveGuide.comtwitter.com/cssdetective
Shameless Self-Promotion #1
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InterAct With
Web Standards:
A Holistic
Approach to Web
Design
InterActWithWebStandards.com
twitter.com/waspinteract
Shameless Self-Promotion #3
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How to find me
DeniseJacobs.com
twitter.com/denisejacobs
slideshare.net/denisejacobs
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Thank you!