Mentoring and coaching for student entrepreneurs: How to ...
Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs
-
Upload
balazs-laszlo-karafiath-phd -
Category
Business
-
view
394 -
download
1
Transcript of Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs
![Page 1: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/1.jpg)
A Co-Creative
Coaching session:Growth Hacking
Presentation by Balazs Laszlo Karafiath, PhD
Cultural Alchemist Purpose&Play, San Francisco, CA
!gen EgyesületBudapest2015. december 1.
![Page 2: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/2.jpg)
consciousness
culture
![Page 3: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/3.jpg)
The Hero’s
Journey
Welcome to Your Journey
As a social entrepreneur, you HAVE to be a Growth Hacker, no other choice, really
![Page 4: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/4.jpg)
You’re Likely Fate:
(according to my friend Patrick Vlaskovits)
![Page 5: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/5.jpg)
Why? No, Really: Why?
![Page 6: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/6.jpg)
• Getting people to think differently, to change their habit…
• Take up a new culture.
• Bridge the cultural divide
![Page 7: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/7.jpg)
What is Growth Hacking?
FINDING YOUR NEXT BEST TEMPORARY EVOLUTIONARY
NICHE.
![Page 8: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/8.jpg)
Cultural Evolution
![Page 9: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/9.jpg)
9
IdeasThoughts
TheoriesBeliefs
Behaviors
Gossips ViewsTechnologies
MovementsOccupy
TeaPartyClimate
350
Ancient godsHermes
ZeusApollo
Icons HeroesSherlock HolmesPac-Man
Batman
Brands
![Page 10: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/10.jpg)
![Page 11: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/11.jpg)
… and what’s the meme of your company?
“I am important/connected.”• Facebook“I am never lost.”• UBER“I am at home everywhere”
• AirBnB
So what is the meme of…
• Starbucks “I am home, away from my home.”
![Page 12: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/12.jpg)
We spread memes. We are cultural designers. We all are.One billion of us.
We can change what is possible.
![Page 13: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/13.jpg)
Culture is ScienceWe are looking for tipping points in cultureThese are resonance points where culture change can happen
![Page 14: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/14.jpg)
14
„Freedom torches”
“The Business
of Doubt”
![Page 15: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/15.jpg)
Rising level of consciousness
![Page 16: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/16.jpg)
![Page 17: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/17.jpg)
![Page 18: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/18.jpg)
MAKE AMERICA GREAT AGAIN
![Page 19: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/19.jpg)
How To Grow Your Meme
• Find your niche• Find your meme & archetype:
your cultural resonance• Grow your niche
![Page 20: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/20.jpg)
splash
surfshape
MEMES CREATE CULTURAL WAVES
HACK!
![Page 21: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/21.jpg)
MEMES ARE PARTICLES OF CONSCIOUSNESSTHEY GENERATE THE FLOW OF THOUGHTS
& IDEAS.
![Page 22: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/22.jpg)
Archetypes: Where Memes Live
archetypes
memes
quotes
thoughts
![Page 23: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/23.jpg)
• Archetypal connection test– Strength of your
connection to the archetype
– Strength of archetype in your niche and in social trends
Speak Through These Characters
![Page 24: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/24.jpg)
• The desire to belong is there• You have to build up a culture
they can believe in • Something worth belonging to• Your tribal culture will act like a
magnet – both ways!Build your culture, not just your company
Build Your Tribe
Patrick Hanlon: Primal Branding
![Page 25: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/25.jpg)
• This is how we started• This is who we are, why we are
here, how we are different• This is how we identify ourselves
and each other• Here is how we do things, this is how
we celebrate• This is how we describe ourselves
and what we do• This is what we are not and never
want to become• This is our leader
Be One of Us not One of Them
![Page 26: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/26.jpg)
1. ONCE UPON A TIME2. EVERY DAY… EVERY DAY...3. AND THEN ONE DAY...4. BECAUSE OF THAT… AND BECAUSE OF THAT...5. AND EVER SINCE THEN…...
Build Your Story
![Page 27: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/27.jpg)
Use these Memetic Hooks
![Page 28: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/28.jpg)
Look for the difference
• A good meme is one that spreads.• A good meme is always about change.• Change wants attention.
That was then and this is now. • A good story is always about change
![Page 29: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/29.jpg)
marketing is gardening
![Page 30: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/30.jpg)
Memes spread in networks
![Page 31: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/31.jpg)
The Big Brain
full of mirror neurons memes spread with imitationhumans think about other humans 95% of consumer behavior is imitation
![Page 33: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/33.jpg)
• Build your meme & archetype
• Build your tribe
• Build your story
Three Exercises
![Page 34: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/34.jpg)
Build Your Meme & Archetype
• Archetypal connection test– Strength of
connection to the archetype
– Strength of archetype in your niche and in social trends
![Page 35: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/35.jpg)
• Your Creation story
• Your Creed
• Your Icons
• Your Rituals
• The Pagans
• Your Sacred words
• Your Leader
Build Your Tribe
![Page 36: Purpose&Play Co-Creative Coaching Group Session: Growth Hacking for Social Entrepreneurs](https://reader031.fdocuments.us/reader031/viewer/2022013013/589e511d1a28ab1c7f8b6339/html5/thumbnails/36.jpg)
1. ONCE UPON A TIME
2. EVERY DAY, EVERY DAY…
3. AND THEN ONE DAY…
4. BECAUSE OF THAT, AND BECAUSE OF THAT…
5. AND EVER SINCE THEN...
Build Your Story