Hacking Communities With Behavioral Economics - Jono Bacon

Hacking CommunitiesHacking Communities

@jonobacon@jonobacon

With behavioral economicsWith behavioral economics

Opportunity.

Cheap Computing 3D Printing Drones

Open Source Cloud Crowdfunding

BOLDAUDACIOUS&

Opportunity.

COLLABORATION

COLLABORATIONDISTRIBUTED

OPEN SOURCEIS WHERE

SOCIETY INNOVATES

We can do better. Much better.

This is not just about technology.

We are all human

dignity

Self-respect

contribute

access

Tangible vs. Intangible

WE ARE ALL

IRRATIONAL.

WE ARE ALL

PREDICTABLE.

Behavioral Economics.

System 1System 1

System 1System 1

System 2System 2

TWO GOLDEN RULES

We accomplish our goals indirectly

TWO GOLDEN RULES• • • 1 • • •

WE INFLUENCE BEHAVIOR WITH SMALL ACTIONS

We accomplish our goals indirectly

TWO GOLDEN RULES• • • 1 • • •

• • • 2 • • •

SCARF

MODEL

STATUSClarity in relative importance

CERTAINTYCREATING A SENSE OF Security And PREDICTABILITY

AUTONOMYCreating intentional choices

relatednessDefining clear social groupings and systems

FairnessReducing unfair opportunity and rewards

SCARF

TATUSERTAINTYUTONOMYELATEDNESSAIRNESS

EXPERIENCE & CHOICE Architecture

RAISEAWARENESS

DEVELOPKNOWLEDGE

PRACTICALCONTRIBUTIONS

PERSONALAPPRECIATION

RAISEAWARENESS

DEVELOPKNOWLEDGE

PRACTICALCONTRIBUTIONS

PERSONALAPPRECIATION

EXPECTATIONSTRUST

SOCIAL NORMSINSPIRATION

Opportunity & Belonging

[email protected]

TWITTER

Business