8/3/2019 HAAGEN – DAZ ICE CREAM COMPANY

http://slidepdf.com/reader/full/haagen-daz-ice-cream-company 1/6

Presented by GroupD

8/3/2019 HAAGEN – DAZ ICE CREAM COMPANY

http://slidepdf.com/reader/full/haagen-daz-ice-cream-company 2/6

About the Company Company was established in 1959 by Rose and Reuben

Mattes in the Bronx in New York.

The company’s first store was opened in 1975 inBrooklyn.

The company started with only three flavors, coffee,chocolate and vanilla.

Haagen Dazs was the first company who invent icecream bars in 1986

8/3/2019 HAAGEN – DAZ ICE CREAM COMPANY

http://slidepdf.com/reader/full/haagen-daz-ice-cream-company 3/6

About the Company Through its innovation and high quality has ensured

that Haagen daz ice cream retains its position in themarket.

FactsThe company has a presence in 54 countries across the

globe.

Haagen Dazs’ brings out limited edition flavor a few

times in a year.Most of the flavors that the company produces contain

chocolate but there are innumerable vanilla basedflavors as well

8/3/2019 HAAGEN – DAZ ICE CREAM COMPANY

http://slidepdf.com/reader/full/haagen-daz-ice-cream-company 4/6

The key Factors for Launching the

Brand Market share

No real attempt had been made to develop either a

global or euro brand Consumer needs

Market growth

8/3/2019 HAAGEN – DAZ ICE CREAM COMPANY

http://slidepdf.com/reader/full/haagen-daz-ice-cream-company 5/6

Success Factors of the Brand The very good quality of products by ensuring that

the ice cream is perfectly rich because it contains

no excess air. Ice creams are made with natural ingredients.

There are no colouring nor conservative treatment.

Tests take place at every stage of production by 

 visiting and testing ingredients suppliers 

8/3/2019 HAAGEN – DAZ ICE CREAM COMPANY

http://slidepdf.com/reader/full/haagen-daz-ice-cream-company 6/6

SWOT Analysis About the Company