H. Moser & Cie. Press Release 2010

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Press Release BaselWorld 2010 Moser Schaffhausen AG • Rundbuckstrasse 10 • CH-8212 Neuhausen • Switzerland T. +41 52 674 0050 • F. +41 52 674 0055 • [email protected] • www.h-moser.com Member of Moser Group

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H. Moser & Cie. Watch Novelties 2010

Transcript of H. Moser & Cie. Press Release 2010

Page 1: H. Moser & Cie. Press Release 2010

Press Release

BaselWorld 2010

Moser Schaffhausen AG • Rundbuckstrasse 10 • CH-8212 Neuhausen • Switzerland T. +41 52 674 0050 • F. +41 52 674 0055 • [email protected] • www.h-moser.com

Member of Moser Group

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H. Moser & Cie. Press Release 2010

Contents

Product news, BaselWorld 2010 Printed and digital data

1. Massive investments in the expertise of the Moser Group 2. MOSER PERPETUAL MOON product flyer 3. Ref. 348.901-013 MOSER PERPETUAL MOON rose gold 4. Ref. 348.901-015 MOSER PERPETUAL MOON platinum 5. MAYU Marrone product flyer 6. Ref. 321.503-015 MAYU Marrone rose gold 7. Ref. 321.503-016 MAYU Marrone white gold 8. About us – H. Moser & Cie short films

Time line 1730 to 2010 Watchmaking by Moser over the centuries, in print and digital

Imprint and contacts

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H. Moser & Cie. Press Release 2010

Massive investments in the expertise of the Moser Group

Eight-figure sums flowed into production expansion, know-how and long-

term strategy

In the past year, 2009, the market environment has been characterized by a decline in demand of about 30% in the premium sector of the watchmaking industry. The continued growth of the Moser Group and the further market penetration of the H. Moser & Cie watch brand were also not spared from this development.

The overall inference from this global economic situation is that the industry’s major brands are gaining in strength and the smaller brands are becoming less important. In this context, it should be noted that sales of watches of the H. Moser & Cie brand have almost doubled during the period. However, it should be borne in mind that the volume of this brand, which re-entered the market only 5 years ago, is lower compared with the rest of the industry.

A Credit Swiss Economic Research study for the second half of 2010 already sees the watch industry once again on an upward track in the business cycle. It was only logical, therefore, to utilize the crisis period to promote further growth. This provides a positive outlook for the technical and logistical expertise, the industrialization of the company’s products and the long-term objectives of the Moser Group.

Only both consistent and continuous adherence to the principle of longevity and sustainability has helped the H. Moser & Cie brand to overcome this difficult economic situation. The Moser Group continues to concentrate both on the focussed expansion of its acknowledged exceptional authenticity, and on increasing the exclusivity of its products. In conjunction with intensified marketing, this will help to boost the international awareness of the brand and to strengthen its market penetration.

Moser Group AG, as the holding company, at present brings together four different firms under its roof. Their craftsmanship, technological equipment and skills have made it possible in the last five years to join the highest echelon of Swiss watch manufacturing companies. The watches, with their timeless elegance on the one hand and exciting technical details on the other, are unequalled on the international watch market.

The demonstrable and dynamic authenticity of this group of companies is acknowledged as being exceptional by large parts of the watchmaking industry. Above all, the level of verticalization achieved in a comparatively short time and the early identification of a new trend associated with high quality standards are borne out by the market. This enthusiasm for the watches, their elegance and their simultaneous understatement is shared by owners, connoisseurs, collectors and industry experts alike.

Through its shareholders, Moser Group AG has financed the growth of the Group, its member companies, brands and equipment as well as the industrialization of the various products. This phase is now substantially complete. The Board of Directors and management are in agreement that the previous commitment to growing the business must now be superseded by a strategic objective aimed at expansion and consolidation.

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H. Moser & Cie. Press Release 2010

The Moser Group therefore sees itself faced by the challenge primarily of stabilizing the H. Moser & Cie brand as an international watch brand of the highest standard of quality and of further raising the brand awareness internationally. The aim is to increase sales, above all of watches, from the present figure of around 1,200 pieces up to 5,000 pieces per year, within a time scale of around 4 years.

With a level of expertise that is encountered only rarely in the sector, comprising remarkable horological know-how, in-house manufacture of balance springs – from the smelting charge to the finished component – and high-tech equipment, the Moser Group has all the means at is disposal to meet future demands.

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H. Moser & Cie. Press Release 2010

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H. Moser & Cie. Press Release 2010

The PERPETUAL MOON from Moser

This is an exceptional watch with a moon phase display which deviates only by a single day after more than 1,000 years. It displays the moon viewed from the northern hemisphere in a large window on the dial. The sun illuminates the moon on its orbit around the earth. Depending on the relative positions of the moon and the sun, we see different amounts of the illuminated half of the moon. These positions are called phases of the moon. The phases indicated on this watch are marked in a unique way and can be set to the minute, read and predicted. One orbit of the moon around the earth, after which the moon resumes the same position in relation to the sun, lasts for 29.53059 days on average. To be more exact: 29 days, 12 hours, 44 minutes and 2.9 seconds. The complicated gear train of the PERPETUAL MOON translates this interval so precisely that the resulting deviation is only 0.23 seconds per day. Or a whole day after 1,027.30 years.

In the MOSER PERPETUAL MOON, the phases of the moon are displayed inside the window on the dial at 6 o’clock. This consists of the moon phase disc with the eight internationally established astronomical quarters of the moon marked as vertical lines, as well as a division into days applied to the dial. The moon phase disc shows the currently illuminated section of the moon as the light area of the disc in the window aperture. The dark surface, on the other hand, represents the shadow of the earth. Together they form the astronomical phase of the moon. A defined phase is indicated in such a way that the associated line on the moon disc lies precisely between the two triangles of the dial aperture. In order to achieve the extraordinarily high display accuracy, the moon disc must be securely attached to the hour indicator and run with it continuously. Nevertheless, the moon phase must also be capable of correction via a pin push-button at 9 o’clock without interfering with the time display. This causes one of the 8 moon phases to be advanced on each occasion. A wrap spring clutch – used here for the first time in a moon phase display – does precisely that. Additional orientation between day and night is provided by a reduced display with a small central hand rotating once every 24 hours.

The watch, with a diameter of 40.8 mm, has the typically elegant appearance of a Moser watch with a dark blue fumé dial, and appliquéd details in the same colour as the case and the same treatment for the hands. A sweep seconds hand and the generously dimensioned power reserve display, subdivided into days, on the movement side complete this watch. A dual spring barrel guarantees a running time of at least seven days when fully wound. Of course, this watch also features the typical interchangeability of the Moser escapement with its gold pallet fork and gold escape wheel. The Moser Cal. HMC348.901 movement is a hand-wound movement with an extra-long power reserve, with true bevel wheels for gentle, low-wear winding and Moser teeth in the entire wheel train. Screwed gold mounts and Moser ground stripes also visually accentuate the intrinsic value of this movement that is visible through the sapphire glass back.

Ref. 348.901-013: Three-part designer case in rose gold, crocodile leather strap with rose gold folding clasp

Ref. 348.901-015: Three-part designer case in platinum, crocodile leather strap with platinum folding clasp

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MOSER PERPETUAL MOON Ref.: 348.901-013 MOSER PERPETUAL MOON. A special watch with almost perpetual accuracy of the moon phase display. After more than 1,000 years of uninterrupted service, the error of this display is only 1 day. Yet this alone was not enough to satisfy the master watchmakers at Moser. They have created a movement in which the moon phase can be set to the minute. There is also a scale, with the help of which the internationally accepted 8 astronomical standard phases of the moon can be predicted. In fact, this is the first time that a moon phase display which is highly accurate over such a long period has been incorporated in a wristwatch. Combined with the ability to predict the full moon or the new moon, for example. This display is complemented with a 24-hour hand, which indicates the subdivision of the day into ante meridiem and post meridiem. The 8 standard moon phases can be adjusted with a pin push-button arranged discreetly at 9 o’clock. Precise setting of the time for the moon phase is performed via the crown. This extraordinary watch is realized in rose gold in the three-part perpetual designer case that is reserved for specialities. The see-through back is adapted to the shape of the wrist and lends its curved form to the bezel before flowing into the usual round form of the antireflective sapphire crystal. This elegance is emphasized by a dark blue fumé dial with rose gold appliquéd details, a hallmark unique to Moser. Of course, this watch also features the typical interchangeability of the Moser escapement with its gold pallet fork and gold escape wheel. The use of a dual spring barrel guarantees a power reserve of at least seven days. A further characteristic element of Moser is the positioning of the power reserve display on the rear of the movement that is decorated with Moser ground stripes. A strap made of crocodile leather with a folding clasp in solid rose gold completes the MOSER PERPETUAL MOON.

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MOSER PERPETUAL MOON Ref.: 348.901-015 MOSER PERPETUAL MOON. A special watch with almost perpetual accuracy of the moon phase display. After more than 1,000 years of uninterrupted service, the error of this display is only 1 day. Yet this alone was not enough to satisfy the master watchmakers at Moser. They have created a movement in which the moon phase can be set to the minute. There is also a scale, with the help of which the internationally accepted 8 astronomical standard phases of the moon can be predicted. In fact, this is the first time that a moon phase display which is highly accurate over such a long period has been incorporated in a wristwatch. Combined with the ability to predict the full moon or the new moon, for example. This display is complemented with a 24-hour hand, which indicates the subdivision of the day into ante meridiem and post meridiem. The 8 standard moon phases can be adjusted with a pin push-button arranged discreetly at 9 o’clock. Precise setting of the time for the moon phase is performed via the crown. This extraordinary watch is realized in platinum in the three-part perpetual designer case that is reserved for specialities. The see-through back is adapted to the shape of the wrist and lends its curved form to the bezel before flowing into the usual round form of the antireflective sapphire crystal. This elegance is emphasized by a dark blue fumé dial with white gold appliquéd details, a hallmark unique to Moser. Of course, this watch also features the typical interchangeability of the Moser escapement with its gold pallet fork and gold escape wheel. The use of a dual spring barrel guarantees a power reserve of at least seven days. A further characteristic element of Moser is the positioning of the power reserve display on the rear of the movement that is decorated with Moser ground stripes. A strap made of crocodile leather with a folding clasp in solid platinum completes the MOSER PERPETUAL MOON.

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H. Moser & Cie. Press Release 2010

The MAYU MARRONE from Moser

The MAYU family now has an elegant addition. The MAYU MARRONE embodies Mediterranean stylishness, joie de vivre and understatement at the same time. It is represented by two charming watches of Italian origin with markedly aesthetic dials; both variants of an exciting watch with an impressive appearance. On the one hand, with the gleaming maroon dial with its specially ground finish harmonizing perfectly with the warm, golden tone of the rose gold case. On the other hand, in the white gold version, which contrasts a shining white case with a distinctly dark brown tone, which radiates bright beams depending on how the light strikes it. The appliquéd indices for the hours are in the same colour as the case and are diamond polished. Hands executed in the same colour also have the three-dimensional form that is so typical of Moser with a bright-polished eye of the hand.

An external feature of these exceptional watches is the pocket watch-style seconds hand in a sub-dial that is encountered extremely rarely in wristwatches. It takes its name from its association with traditional pocket watches. Their seconds graduations extended as far as the minute chapter ring. This means that the movement size must be adapted to the case dimensions. No movement retaining ring between the movement and the case is allowed to detract from this composition. This is exclusivity in its purest form.

The Moser Cal. HMC321.503 movement is a hand-wound movement with an extra-long power reserve with a diameter of 32 mm and a Moser tooth system optimized for high efficiency in the entire wheel train.

A large spring barrel guarantees a power reserve of 80 hours, ensuring that the watch indicates the time reliably for more than three days even without winding. A power reserve display on the rear of the movement is visible through the sapphire glass window in the case back. Even so, the watch is a mere 9.3 mm thin. An external diameter of 38.8 mm means that the unisex size of this watch appeals to present-day preferences. Distinctive Moser case flanks, known as freely formed lateral surfaces, identify the three-part case for connoisseurs. Complemented by a crown with a stylized ‘‘M’’. Satin-finished and polished case surfaces, tastefully coordinated with each other, assure understated elegance.

The use of true bevel wheels in the winding mechanism ensures gentle and low-wear operation ---- a worldwide rarity in wristwatches. The arrangement of the fourth wheel and the third wheel under a common wheel-train bridge is typical of Moser. This feature is already present in Moser pocket watches dating from the 19th century. Like the engraved medallion, itself a mark of recognition of every authentic Moser watch that remains valid to the present day. Cut-off and polished edges, a sun pattern ground finish on the plate and bridges, as well as the Moser ground stripes, emphasize the intrinsic value of this movement that is visible through the sapphire glass back. Of course, this watch also incorporates the typical interchangeability of the Moser escapement with its gold pallet fork, gold escape wheel and Straumann hairspring.

Ref. 321.503-015: Three-part designer case in rose gold, crocodile leather strap with a rose gold folding clasp

Ref. 321.503-016: Three-part designer case in white gold, crocodile leather strap with a white gold folding clasp

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H. Moser & Cie. Press Release 2010

MAYU MARRONE Ref. 321.503-015 The MAYU MARRONE from Moser. The Italian variant of the MAYU line. An extraordinarily elegant watch with a characteristic gleaming maroon dial. Equipped with the rare, large pocket watch-style seconds hand. And a mere 9.3 mm thin. A power reserve of 80 hours ensures that the watch will continue to run accurately without winding for more than three days. The interchangeable escapement module, first used by Moser, assures high exclusivity and offers longevity and ease of servicing. Another feature unique to Moser is the execution of the escape wheel and pallet fork in hardened solid gold with functionally optimized surfaces. The Moser Cal. HMC321.503 movement is a hand-wound movement with a diameter of 32 mm and the Moser tooth system in the entire wheel train. The use of true bevel wheels in the winding mechanism ensures gentle and low-wear operation ---- a worldwide rarity in wristwatches. The arrangement of the fourth wheel and the third wheel under a common bridge is typical of Moser. As is the engraved medallion. Cut-off and polished edges, a sun pattern ground finish on the plate and bridges, as well as the Moser ground stripes, emphasize the intrinsic value of this movement. Three-part case in rose gold with a diameter of 38.8 mm, discreetly convex sapphire glass and see-through sapphire glass back. Crocodile leather strap with solid rose gold clasp.

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H. Moser & Cie. Press Release 2010

MAYU MARRONE Ref. 321.503-016 The MAYU MARRONE from Moser. The Italian variant of the MAYU line. An extraordinarily elegant watch with a dial in a dark shade of brown. Equipped with the rare, large pocket watch-style seconds hand. And a mere 9.3 mm thin. A power reserve of 80 hours ensures that the watch will continue to run accurately without winding for more than three days. The interchangeable escapement module, first used by Moser, assures high exclusivity and offers longevity and ease of servicing. Another feature unique to Moser is the execution of the escape wheel and pallet fork in hardened solid gold with functionally optimized surfaces. The Moser Cal. HMC321.503 movement is a hand-wound movement with a diameter of 32 mm and the Moser tooth system in the entire wheel train. The use of true bevel wheels in the winding mechanism ensures gentle and low-wear operation ---- a worldwide rarity in wristwatches. The arrangement of the fourth wheel and the third wheel under a common bridge is typical of Moser. As is the engraved medallion. Cut-off and polished edges, a sun pattern ground finish on the plate and bridges, as well as the Moser ground stripes, emphasize the intrinsic value of this movement. Three-part case in white gold with a diameter of 38.8 mm, discreetly convex sapphire glass and see-through sapphire glass back. Crocodile leather strap with solid white gold clasp.

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H. Moser & Cie. Press Release 2010 

About us – H. Moser & Cie short films  

Five short films for brand advertising, image and product placement

The awareness of a brand hinges on its public presence, its visibility and the resulting image associated with the product. These values are transported first and foremost via the print media and the Internet, but also via image-building films. While H. Moser & Cie has invested above all in advertising and the Internet in recent years, short films are currently also being produced. They show what has been achieved over the past years with regard to authenticity, longevity and verticalization of production. Of course, the elegance of the watches, the exclusivity of the movements and the key features of the technology should also be embodied by the images. High-resolution techniques for recording ultra-fine micro-components in motion, highly effective cross-fades and appealing background music are needed for this. Moser’s craftsmanship and the fascination of an oscillating balance with gold weight compensation screws are shown in a short, 4-minute film. The lightning-fast change of the perpetual flash calendar from 28 February to 1 March has been captured on film for the first time. The extended factory building, a number of scenes from history and, of course, the Rhine Falls in the immediate vicinity, as a source of inspiration, are also shown. The beauty of a machined movement plate is apparent, as is the minuteness of a weight compensation screw with a thread diameter of only 0.35 mm, manufactured in a state-of-the-art machine. It is made clear just how much of the watchmaker’s art is needed to complete a true screw balance. As well as the steady hand of the specialist as she aligns a Straumann hairspring before it is fitted. And naturally, there is a selection of items from Moser’s fascinating collection of watches. The spoken word is dispensed with in order to take the internationality of the H. Moser & Cie brand into account. A few individual expressions are superimposed for explanatory purposes. Each film is available in a German, English, French, Italian, Spanish, Japanese and Chinese version. A further four videos, each with a duration of 30 seconds, feature individual watches from the collection. They illustrate the symbiosis between elegance, the meticulously finished movement and outstanding technology. These films are available for the MOSER PERPETUAL 1, the MONARD DATE, the HENRY DOUBLE HAIRSPRING and the MAYU in the aforementioned languages.

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H. Moser & Cie. Press Release 2010

Time line The Moser watchmaking dynasty

1730 Johannes Moser, grandfather of Heinrich Moser, is born in Schaffhausen. After an apprenticeship as a watchmaker, he assumes the hereditary and honorary position of town watchmaker. He later becomes a Cantonal Councillor.

1760 Erhard Moser, father of Heinrich Moser, is born in Schaffhausen. He inherits the position of town watchmaker from his father and is himself a member of the Cantonal Council.

1805 Johann Heinrich Moser is born on 12 December. He learns the traditional watchmaker’s craft from his father between 1820 and 1824.

1824 Heinrich Moser’s travels take him to Le Locle (Switzerland) and its master watchmakers’ workshops. He rapidly gains respect as a skilled watchmaker, and he is able to start a successful small business to supply spare parts. It only takes Moser about eighteen months to develop a reputation as an outstandingly talented specialist, and he receives offers of work from Italy and Paris.

1826 Moser works for the first time on his own account by building clocks into cases and pieces of furniture.

1827 The prospect of good business draws Moser to St. Petersburg in Russia. After a hazardous journey by horse and carriage and by ship, his money eventually dwindles away. He starts work as a watchmaker in the local workshops.

1828 The trading company, H. Moser & Co., is founded in St. Petersburg. This marks the hour of inception of what would eventually grow into such a successful brand. Moser’s business flourishes, which can certainly be attributed to the fact that the watches sold by him are supplied only in high quality. Not a single watch is allowed to pass over the shop counter unless it has been inspected personally by him or one of his representatives.

1829 In order to maintain this demand on superior quality, he establishes a watch factory in Le Locle to produce watches exclusively for his businesses in Europe and Russia.

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H. Moser & Cie. Press Release 2010

1848 Moser, by now a wealthy merchant and watch manufacturer, decides to return to Schaffhausen with his family. From this point on, he sees his true life’s work as the transformation of Schaffhausen, a very quiet town in those days, into a lively and attractive industrial location. At the same time, he also builds the magnificent Charlottenfels manor house for his family.

1851 Moser completes the construction of a canal on the Rhine, the water from which drives a turbine with an output of about 80 h.p.

1853 In a joint venture with other Schaffhausen personalities, Moser establishes the “Schweizerische Waggonfabrik bei Schaffhausen” (Swiss Wagonworks at Schaffhausen) and, in the same year, the “Schweizerische Industriegesellschaft (SIG) Neuhausen” (Swiss Industrial Company Neuhausen). Moser is a co-founder of the Schaffhausen-Winterthur railway line, also in 1853. He also opens a workshop for the manufacture of watch cases in Schaffhausen.

1860 The company archive of Jaeger-LeCoultre from this year lists Heinrich Moser as a customer. Over time, he procures up to 64 different calibres, including 24 complications, from them. The uncompromising quality of his watches gains him access as a supplier to the Imperial Russian Court, various royal houses and the armed forces. Within just a few years, he is selling watches to Japan, China and Persia, but also in the Western world e.g. in Paris and New York.

1863/64 Heinrich Moser embarks on the construction of the largest Swiss dam over the Rhine, to supply neighbouring industrial companies with inexpensive energy via a power transmission system. This hydroelectric power station marks the dawn of the industrial age in Schaffhausen.

1868 Moser supports F. A. Jones in the foundation of his International Watch Company (IWC) by providing premises and energy to drive the machines.

1874 Heinrich Moser dies on 23 October. His last will names his second wife, Fanny, as the heiress of all his business interests.

1877 Fanny sells the entire Russian operation to the local Managing Director, Mr Winterhalter. The watch factory in Le Locle goes to Paul Girard. The contracts of sale stipulate that all successor companies must continue to operate in perpetuity under the registered brand names of H. Moser & Cie. or Heinrich Moser & Co.

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H. Moser & Cie. Press Release 2010

1917 The Russian October revolution completely eliminates the private watch market in the country that is dominated by the Swiss watchmakers. The last of the Swiss Directors of the Moser company travel back to Switzerland in early 1918 totally expropriated. The business in Le Locle is spared from these political upheavals and continues to operate unaffected. An attempt is made to compensate for the loss of the Russian markets through increased exports to other countries.

1920 The State-owned “Central Watch Repair Workshop” in Moscow is formed from the remains of the Moser watch businesses.

1953 Wristwatch production in Le Locle is expanded, and the proportion of pocket watches produced steadily decreases. Some of the watches also bear the name “Henry Moser”, although this is in breach of the 1877 agreements.

1973 H. Moser & Co. is mentioned as a manufacturer of precision lever escapement watches and special watches, predominantly in 18-carat gold and in cases set with precious stones. The quartz watch crisis that is widespread throughout the Swiss watch industry also affects the business in Le Locle.

1979 The watch factory in Le Locle becomes part of the “Dixi-Mechanique” Group and trades as “Hy Moser & Cie.”.

2002 The original brand of the founder, “H. Moser & Cie.”, is registered once more internationally by Dr. Jürgen Lange. Moser Schaffhausen AG is launched jointly with representatives of the Moser family. Today the great-grandson of Heinrich Moser – Roger Nicholas Balsiger – is Honorary Chairman of the Board of Directors.

2005 To mark the bicentenary of Heinrich Moser’s birth, the successor company, Moser Schaffhausen AG, is once again launching a range of watches on the international watch arena under the H. Moser & Cie. brand that are faithful to the legacy of the founding father.

2006 H. Moser & Cie introduces its 4 watch ranges, Moser-Perpetual 1, Monard Date, Monard and Mayu, to a broad public for the first time at “BaselWorld 2006”.

2006 The collaboration with the internationally renowned Wirz Werbung AG Zürich is also announced at “BaselWorld 2006”, and the new communications platform is presented.

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H. Moser & Cie. Press Release 2010

2006 MONTRE DE L’ANNEE 2006 – 2nd prize for the MOSER-PERPETUAL 1. In the opinion of the professional jury of the special-interest watch magazine, MONTRES PASSION: “The classic case of the Perpetual 1/Flash Calendar from Moser conceals a highly innovative mechanical movement”.

2006 GRAND PRIX D’HORLOGERIE DE GENÈVE – Prix de la Montre Compliquée. In November 2006, H. Moser & Cie wins one of the most highly coveted prizes of the Swiss horological industry. The MOSER-PERPETUAL 1 takes first place in the complicated watches category.

2007 “BaselWorld 2007” is the venue where H. Moser & Cie introduces the STRAUMANN HAIRSPRING, developed jointly over several years with its associate company Precision Engineering AG, Schaffhausen, to an international specialist audience.

2007 The new HENRY Double Hairspring watch line, a tonneau watch with the revolutionary double hairspring escapement from Moser, is presented at “BaselWorld 2007”.

2007 Palladium, an extremely rare precious metal with a brilliantly radiant white lustre, also embraces the realm of watches from H. Moser & Cie. The MAYU Palladium model is presented to the public.

2008 The H. Moser & Cie brand celebrates its 180th anniversary.

2008 The holding company, MOSER GROUP AG, is founded. All the associate companies are now united under a single roof. Moser Schaffhausen AG, Precision Engineering AG and MSG AG Manufacturing Support Group together assure the independence, major public success and enormous growth of the H. Moser & Cie brand.

2008 The MAYU Black Pearl and MAYU White Pearl with mother-of-pearl dials and elegant stingray leather straps are launched on the market.

2008 The MAYU Palladium receives the Straumann double hairspring escapement with its escape wheel and pallet fork in hardened white gold. An external clue is provided by a newly developed colouring for the dial.

2009 The Moser Group AG continues to invest in the production verticalisation of all its companies. To date, approximately 70 new jobs have been created and the company has moved into its own production premises.

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H. Moser & Cie. Press Release 2010

2009 Given the great demand for the highly elegant Fumé dial, both the HENRY and the MONARD are now available in this design with a brilliant white palladium case and the Straumann double hairspring escapement assembly.

2009 The reproduction of the 1875 first edition about the life of Heinrich Moser is issued in an exclusive private edition. The book, which was written just shortly after his death and which is rarely to be found in the original, is now presented in a slipcase together with the translation into other languages and modern typography.

2010 The eight-figure investments made by the Moser Group in expertise, longevity and growth have been largely completed. The Moser Group is now strengthened as it emerges from the international economic crisis.

2010 H. Moser & Cie makes its first appearance as main sponsor of a major equestrian event. The 4-star CSI Basel 2010 achieved a spectacular debut with outstanding international competitors and an exclusive supporting programme.

2010 The MOSER PERPETUAL MOON is introduced. Another superlative watch with a moon phase display, capable of being set to the minute and running without adjustment for more than 1,000 years.

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H. Moser & Cie. Press Release 2010

Legal Note

Copyright Moser Schaffhausen AG, March 2010

All products as well as the trademarks are protected and remain the exclusive property of

Moser Schaffhausen AG. Technical specifications and availability of all models are subject to change.

Press Contact: Denise Studer, [email protected], T +41-52-674 00 54

Picture Contact: Verena Kuhn, [email protected], T +41-52-674 10 60

H. Moser & Cie.

Moser Schaffhausen AG

Rundbuckstrasse 10

CH-8212 Neuhausen am Rheinfall

Switzerland

T+41-52-674 00 50

F+41-52-674 00 55

[email protected]

www.h-moser.com

Member of Moser Group