Company Overview August 2012

Vision – Social Messaging for ALL

2012 2013 2014 2015 -

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68

96

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Feature Phones Smart Phones

Smart-phones / App

Feature-phones / SMS

GupShup vision is to enable social messaging for all i.e. work on every device and enable users to reach everyone

GupShupnoun1. Hindi. chitchat, light

conversation, friendly banter, casual talk

2. Digital Technology. India’s largest social networking service, easy to use, works on every handset.

Feature-phones will continue to remain a sizable portion of the mobile ecosystem in India and other emerging markets.

A social product must be universally accessible if it is to successfully capture all conversations. Therefore, social products cannot afford to ignore the sizable feature-phone population.

Even though mobile users will eventually migrate to smart-phones, it is better and cheaper to capture users now and migrate them as they upgrade devices.

GupShup’s vision is to enable social messaging for all:• It should work on every device• It should enable users to reach

all their contacts• It should serve all their

messaging needs

GupShupnoun1. Hindi. chitchat, light

conversation, friendly banter, casual talk

2. Digital Technology. India’s largest social networking service, easy to use, works on every handset.

Since it’s launch in 2007, GupShup has grown to 60 million users, in 5 million communities. GupShup users send 3 billion messages per month.

GROUP MESSAGINGGupShup is a group messaging service where users can create or join groups and share messages with their friends and fans.

One of the unique advantages of GupShup is that it works on every mobile handset. This is particularly important in a country like India, where less than 10 million users have smart phones out of 900+ million mobile subscribers. 2

13

25

42

60

5 Million Communities

3 BillionMessages

2007 - 2011

GupShup is India’s largest Social Networking Service

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GupShup is easy to use and works on every mobile handset

• The product offers an SMS-based UI that works on even the lowest-end handset. By using simple SMS commands, users can create or join groups and invite / share with friends.

• Cross-platform apps are available for iOS, Android, Blackberry and Nokia S40. Symbian and Windows Mobile are soon to follow.

• GupShup also offers a Web UI for mobile (or PC) browsers .

• The product is seamlessly inter-operable across all platforms i.e. an App or Web user can communicate with an SMS user via GupShup.

• The service is free across all platforms. .

To 567578

CREATE <Group Name>

To 09219592195

JOIN <Group Name>

Easy and Universal Product – works on every handset

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Feature-phones (via SMS)

Smart-phones (via App)

Web browsers(via website)

13 M

12 M

12 M

23 M

GupShup is used for a wide variety of uses.

Top categories of messages include:• Entertainment• News & information• Lifestyle & Commerce• Business & Technology• Health & Wellness• Education & Sports

Geographically, GupShup audience is spread across the country. About 40% of users are from the 4 metros, while the remaining users are from Tier 2 and 3 towns.

Gender-wise, 65% of the audience is male.

Age-wise, GupShup users are the youth of India. 86% of GupShup users are less than 35 years old

Rich Profiles extracted from the large, diverse community

35%

65%

Gender

FemalesMales

35%

65%

Cities

Tier 1Tier 2 & 3

Age Group

18-2121-2626-3535+

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Businesses use GupShup for Advertising

GupShup business model is Advertising.

Businesses use GupShup for their mobile marketing needs. This falls into two categories of activities:1. Customer acquisition: businesses can

promote their products and services to targeted users by including their ad messages along with GupShup community messages.

2. Customer engagement: businesses can build their own communities to engage their users on an ongoing basis.

Businesses can run both kinds of campaigns:

3. Brand campaigns: these involve promotional campaigns to build brand or product awareness in the marketplace

4. Response campaigns: these involve campaigns to acquire leads. Response mechanisms include sms, call or coupons.

The mobile medium offers far greater reach, engagement, profiling and targeting capability than any other medium in India.

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From TD GupShp

Health: Snack on nuts. It is the most nutrient dense food in the world

(AD) Mothers, Get Daily breakfast tipssms JOIN CHOCOS to 09219592195,Karishma kapoor Kelloggs postkelloggs footer on health group.

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Customer acquisition

Customer engagement

Revenue Growing Rapidly

FY 2009 FY 2010 FY 2011

500+ Brands

25,000+SMEs on board

GupShup business model is Advertising

Over 500 large brands and 25K small businesses use the GupShup platform for mobile marketing.

While GupShup’s initial focus since 2007 has been growing it’s consumer community, GupShup started monetizing in 2009. Since then, it’s revenues have been growing at a very rapid growth rate.

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Large Market Opportunity: to be the universal Social Messaging Platform for India / Emerging Markets.

Monetize through targeted advertising- Detailed user profiles - Self-serve Ad system

Universal Social Messaging- All Handsets- All kinds of messaging- All geographies, especially emerging markets

Engaging user experience- Richer sharing mechanisms- Localized content and features

GupShup’s strategy for growth is to focus on 3 key areas:

1. Be the universal Social Messaging platform: that works on all handsets, supports all kinds of private and public messaging and works in all geographies, especially the emerging markets.

2. Build engaging user experiences: by enabling richer means of self-expression and sharing as well as localizing content and features in the app.

3. Monetize through targeted advertising: by building rich profiles of users and tying them to a self-serve ad system for scalability.

GupShup is well positioned to be one of the largest, most engaging social media companies with potential for rapid user and revenue growth.

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Experienced Team & Strong Backing

CEO - Beerud ShethFounder of Elance, Merrill Lynch, MIT Media Lab, IIT

Bombay – Silver Medal

CTO – Viswanath RamachandranNetscape, Friendster, Siebel, Brown University Ph.D. CS, IIT

Bombay CS

VP Sales & Marketing – Ravi SundararajanGeneral Manager-Akamai, VP-Palm/Handspring, McKinsey,

Harvard MBA

VP Communities – Milind AgarwalLogistics Inc, Michigan State University

VP Product – Tathagata MitraIIT Mumbai

CFO – Amit MathurAmerican Express, Computer Sciences Corporation,

Citibank, Tata-AIG

GupShup has always invested in a high-quality, world-class team at all levels. It is founded by seasoned Silicon-Valley entrepreneurs, led by experienced executives with global expertise and staffed by the best engineers available in India.

It is backed by global venture-capital and private-equity funds including Charles River Ventures, Helion Ventures and Globespan Capital Partners.

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Thank You