Gun N’ Blade

A first look on how to publish a Korean game worldwide from Israel

Oded Sharon

Executive Producer

Dragonplay

Who am I?

(And: Why should we listen to you?)

Oded Sharon

Super Geek

36 years old

I run this conference by myself

(for the 3rd time)

Lots of hobbies

Got a BSC degree in Computer Science and Physics .

•Also have an MBA

Laugh at joke

MBA Student

no

no

no

yes

yes

yes

yes

no

In the past:14 years of Making games

What kind of games?

Adventure Games.

Casual Games

Rock Band Song “Games”

Facebook Games

Experimental Games

on new platforms –

Kinect, OUYA, Oculus Rift

Games for Mobile devices(iOS and Android)

Today

• Dragonplay - Google Top Developer

• Over 30,000,000 Installations

• DAU: 1.3M

• MAU: 3.5M

• New Daily Users: 60,000

Gun N’ BladeGun N’ Blade

What is Gun N’ Blade

• Social RPG• Character Collecting Game• Battles are Match 3

Product Roadmap – Gun N’ BladeProduct Roadmap – Gun N’ Blade

• Based on Japan’s #1 top-grossing app

• Incorporates Social RPG, Puzzle and character collection

• Supported by Android & iOS devices

• Business Model: Freemium (in-app item purchase)

Worldwide

Developed in Korea -> Published from Israel -> Distributed to US & Europe

DEMO!

Lessons Learned

Lesson One – Interface

Koreans LOVE complicated interfaces with lots of menus.

Lesson Two – Tutorial

Koreans don’t mind sitting through long tutorials

Lesson Three – Facebook

Facebook is not popular in Korea – which caused difficulty in implementation.

Lesson Four – Lost in translation

Level, LVL, Rank -> Level, Rank, Grade.

Lesson five – know your place

The transition from Developer to Publisher

(Personal aspects of going to The Dark Side)

Better understanding developer’s role.

Experience matters.

Communication is very important.

You get paid!

Try it for yourself!

http://gunnblade.dragonplay.com/betasignup.html

Thank You!

Oded Sharonoded@dragonplay.com