Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
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Sex, Drugs, and Reggae Music Being Independent through Crowdfunding From Leisure Suit Larry to Bolt Riley By Oded Sharon Adventure Mob
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Transcript of Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Sex, Drugs, and Reggae Music
Being Independent through Crowdfunding From Leisure Suit Larry to Bolt Riley
By Oded SharonAdventure Mob
Who am I?
(And: Why should we listen to you?)
Oded Sharon
Super Geek
36 years old
Lots of hobbies
Got a BSC degree in Computer Science and Physics.
Also have an MBA
Laugh at joke
MBA Student
no
no
no
yes
yes
yes
yes
no
I run gamedev conferences in Israel
Fascinated with Crowdfunding
15 years of Making games
What kind of games?
Casual Games
Adventure Games.
Games for Mobile devices(iOS and Android)
Social Games
Rock Band Song “Games”
Experimental Games
on new platforms –
Kinect, OUYA, Oculus Rift
Point and click adventure game
Regular girl in magical dimension
Gun N’ BladeGun N’ Blade
Why Crowdfunding?
Why Crowdfunding?
• $$$• Go to market strategy (instead of launch PR)• Audience Engagement• Viability Evaluation• No other option (Investors / Publishers)
Publishers Are Evil
Secrets Of Crownfunding!
Secret of Crowdfunding?
• Value Proposition– (something people want, for asking price)
• Build proper campaign– (video, story, content)
• Community– (celeb helps)
• PR, PR, PR!• Luck
Went to Kickstarter in April 2012
What went right
• A game people wanted (based on popular brand)
• Al Lowe in campaign video• Good timing.
Never made the game
Choose your partners wisely!
Set in 1970’s Jamaica
A Game about a young musician
Escaping a life of crime
Forming his band
Going on a point and click adventure
Low Traffic
• Kickstarter Fatigue• Bogus Backers• Gold-rush over. Harder to get mentions.
• Other niche campaign at same time
To succeed you need to fail
What Now?
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• Indiegogo vs Kickstarter– Cash immediately. No restriction. HELPFUL!– Intro to indiegogo
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Prototyping
Ludum Dare 28
Global Game Jam
More Crowdfunding
• Avner– Premium puzzle platformer– Sold (SOLD, not downlowded) 6000 units.
Rose : Time Apart
• 1St person horror point and click adventure • Doron Kanaan / Cellar Door Interactive• Available on OUYA, Demo on Oculus Rift • Releasing on desktop + mobile soon.
More Crowdfunding
• OUYA Free the games fund!
• Crazy Deadline!
More Crowdfunding
• Relaunched Bolt Riley Aug 2014 within a week!
• 7 day BLITZ campaign (vs. 30-60 days)
• Lower sum ($30k vs $120k)
• No Physical Rewards
ThiThis time – SUCCESS!
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More Crowdfunding
• Most backers are re-backers.
• Came in first 3 days and last 2 days of the campaign.
• Lower total pledges
• Got $19k out of $32k (Reminder: First campaign was $120k)
Now: Need to finish the game….
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Ok.. any questions?
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Thank You!
Oded [email protected]
LinkedIN: il.linkedin.com/in/soundguyTwitter @soundguy @AdventureMob @BoltRiley
http://bolt-riley.com
