Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

78
Sex, Drugs, and Reggae Music Being Independent through Crowdfunding From Leisure Suit Larry to Bolt Riley By Oded Sharon Adventure Mob

Transcript of Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Page 1: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Sex, Drugs, and Reggae Music

Being Independent through Crowdfunding From Leisure Suit Larry to Bolt Riley

By Oded SharonAdventure Mob

Page 2: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Who am I?

Page 3: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

(And: Why should we listen to you?)

Page 4: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Oded Sharon

Page 5: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Super Geek

Page 6: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

36 years old

Page 7: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Lots of hobbies

Page 8: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 9: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 10: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Got a BSC degree in Computer Science and Physics.

Page 11: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 12: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Also have an MBA

Laugh at joke

MBA Student

no

no

no

yes

yes

yes

yes

no

Page 13: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

I run gamedev conferences in Israel

Page 14: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Fascinated with Crowdfunding

Page 15: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

15 years of Making games

Page 16: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

What kind of games?

Page 17: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Casual Games

Page 18: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Adventure Games.

Page 19: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Games for Mobile devices(iOS and Android)

Page 20: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Social Games

Page 21: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Rock Band Song “Games”

Page 22: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Experimental Games

on new platforms –

Kinect, OUYA, Oculus Rift

Page 23: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 24: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 25: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 26: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 27: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 28: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Point and click adventure game

Page 29: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Regular girl in magical dimension

Page 30: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 31: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 32: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Gun N’ BladeGun N’ Blade

Page 33: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Why Crowdfunding?

Page 34: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Why Crowdfunding?

• $$$• Go to market strategy (instead of launch PR)• Audience Engagement• Viability Evaluation• No other option (Investors / Publishers)

Page 35: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Publishers Are Evil

Page 36: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Secrets Of Crownfunding!

Page 37: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Secret of Crowdfunding?

• Value Proposition– (something people want, for asking price)

• Build proper campaign– (video, story, content)

• Community– (celeb helps)

• PR, PR, PR!• Luck

Page 38: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Went to Kickstarter in April 2012

Page 39: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 40: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 41: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 42: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

What went right

• A game people wanted (based on popular brand)

• Al Lowe in campaign video• Good timing.

Page 43: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 44: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 45: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Never made the game

Page 46: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 47: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Choose your partners wisely!

Page 48: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 49: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 50: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Set in 1970’s Jamaica

Page 51: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

A Game about a young musician

Page 52: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Escaping a life of crime

Page 53: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Forming his band

Page 54: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Going on a point and click adventure

Page 55: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 56: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 57: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 58: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 59: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 60: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Low Traffic

• Kickstarter Fatigue• Bogus Backers• Gold-rush over. Harder to get mentions.

• Other niche campaign at same time

Page 61: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

To succeed you need to fail

Page 62: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 63: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 64: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

What Now?

64

Page 65: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

• Indiegogo vs Kickstarter– Cash immediately. No restriction. HELPFUL!– Intro to indiegogo

65

Page 66: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Prototyping

Page 67: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Ludum Dare 28

Page 68: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Global Game Jam

Page 69: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

More Crowdfunding

• Avner– Premium puzzle platformer– Sold (SOLD, not downlowded) 6000 units.

Page 70: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Rose : Time Apart

• 1St person horror point and click adventure • Doron Kanaan / Cellar Door Interactive• Available on OUYA, Demo on Oculus Rift • Releasing on desktop + mobile soon.

Page 71: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

More Crowdfunding

• OUYA Free the games fund!

• Crazy Deadline!

Page 72: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

More Crowdfunding

• Relaunched Bolt Riley Aug 2014 within a week!

• 7 day BLITZ campaign (vs. 30-60 days)

• Lower sum ($30k vs $120k)

• No Physical Rewards

Page 73: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob
Page 74: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

ThiThis time – SUCCESS!

74

Page 75: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

More Crowdfunding

• Most backers are re-backers.

• Came in first 3 days and last 2 days of the campaign.

• Lower total pledges

• Got $19k out of $32k (Reminder: First campaign was $120k)

Page 76: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Now: Need to finish the game….

76

Page 77: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Ok.. any questions?

77

Page 78: Sex, Drugs and Reggae music: How to fail (and succeed) at Crowdfunding - Oded Sharon, Adventure Mob

Thank You!

Oded [email protected]

LinkedIN: il.linkedin.com/in/soundguyTwitter @soundguy @AdventureMob @BoltRiley

http://bolt-riley.com