GUIDE TORUNNING A SUCCESSFUL RAFFLE

WHAT IS THE TOYOTA DRIVE MY CLUB RAFFLE?

• TheToyotaDriveMyClubRaffleisapartnershipbetweenHockeyNSWandToyota Australiawhichgivesparticipantsthechancetowina Toyota RAV4 GX valued at $33, 840, withall funds raised going directly back into the development of hockey in your local area.

• Associationsregistertoreceiverafflebookswitheachbooksoldworth$50(10x$5ticket perbook)

• Inourinauguralyear,weraisedover$160,000forhockeyinNSW!

SELLING YOUR TICKETS

Haveeachpurchaserfillinhisorhercontactinformation,thenteartheticketinhalf,keepingthehalfwiththecontactinformationandgivingtheparticipantthestubwiththeraffleinformationonit.

Therearemanyavenuesthroughwhichyoumaychoosetosellyourtickets:

• Door to door: Organisationmembersandtheirchildrenmaychoosetoknockondoorsand invitepeopletoparticipate.• Storefronts:Localshopsandboutiques,especiallythosedonatingprizes,maybewillingto letyoupostflyersintheirwindowsorontheirdoors.• Print ads: Inexpensiveadsinlocalnewspapersandlifestylemagazinesareaneffectiveway togetthecommunityinvolved.• Booths:Boothsoutsideoflocalstores,oratartshows,carnivalsandfestivalsareagood waytodrawraffleparticipants.• Fundraising event: Sellticketsfortherafflecontestattheactualeventwheretheraffle drawingistooccur.• Car wash:Publicpurchasestworaffleticketsinreturnforacarwash($10)

SETTING GOALS

Thefirststepinyourfundraisingistocreatearealisticgoalforyourself.Afterdecidingwhatyou’dliketoachieve,setindividualgoalse.g.eachpersonmustsellxamountoftickets.

Makesuretoallowareasonableamountoftimeforraffleticketsales-inthecaseoftheToyotaDriveMyClubRaffle,youhaveuntilthe2ndofSeptember,2016.TryingtosellyourRaffleticketslastminutewillmakeitverydifficulttoaccomplishyourgoals.

Don’tforgettocreateincentivesforyourticketsellers.Establishmilestonesthatrewardthemandmotivateyourgrouptoachievemore.Lastly,makesuretothankeveryoneinvolved-whetheritbeyourvolunteers,localbusiness,ticketsellersandbuyers,acknowledgeeveryonewhohelpedraisedfundsforyourAssociationorClub.

RAFFLE BASICS

YOUR LOCAL DEALERSHIP

WHY GET INVOLVED?

WhileyourlocaldealershipisnotobligedtoassistwiththeToyotaDriveMyClubRaffle,wesawmanygreatexampleslastyearofAssociationsandClubspartneringupwiththeirlocaldealership.

Herearesometriedandtestedwaysofengagingyourlocaldealership:

• Runadsinlocalpress/onlineadvertisingyourdealer’sinvolvementintheHockeyNSW ToyotaDriveMyClubRaffle.• Askthedealershipiftheywouldtaketicketstosellorifyoucansellticketsattheirlocation• Askthedealershiptoprovideavehicleasaproptobeusedatshoppingcentresandticket sellingdays.

FOR COMMUNITY

-Workingtowardasharedgoalandfosterconnectionbetweendealership/community-Helpgrowrelationshipsoutsidetheshowroom-Drivereferrals/trustofToyotaasalocalbusiness

FOR STAFF

-Acommunity-basedprojecteveryonecangetinvolvedwith-Demonstratethevalueofyourvolunteersthroughtheirinvolvement-OpportunityforstafftohavesignificantfinancialimpactonAssociations/Clubs

FOR BUSINESS

-DrivepositivesentimentforToyotainyourlocalcommunity-Showtheycareaboutgrassrootsinitiatives-Providealegacyofsupportinthehockeycommunity

OTHER IDEASWeaskedourfundraisersfromlastyear’sraffletopassontheiradviceforgettingthebestresultpossiblefromtheDriveMyClubRaffle.Here’swhattheyhadtosay:

1. Go where the people are!Approachshoppingcentres,supermarketsoryourlocalToyota Dealerandaskpermissiontosellticketsonweekendsandatotherbusytimes.2. Keep it simple! Don’toverwhelmyourmembersbygivingthemmultipleticketbooks.Give themonebooktostart–theycanalwaysaskformore3. Stay organised.Createaspreadsheettokeeptrackofticketbooknumbersandwhothey aregivento.It’sbesttogiveticketsdirectlytoparentsandnottoyoungplayers,thisway theywon’tenduplostinatrainingbag.HockeyNSWhascreatedaspreadsheettoassist withtrackingthisdetail-visitourDriveMyClubwebpagetofindthetemplate.4. Talk it up! Promotethevalueofourprize.5. Set your goals. Beforeyoustart,decidewhattheclubwantstospendthefundraisingcash on.AtargetwillmotivateAssociation/Clubmemberstoletpeopleknowwheretheirmoney isgoing.6. Help your sellers! HockeyNSWhasputtogetherasimpleA4salesinfosheet,soyourticket sellerscaneasilyexplainwhattheRaffleisallabout.

UTILISE YOUR CONTACTSPlanoutanewsletterthatyoucansendtoyoursubscribersoncetherafflehasstartedand24hoursbeforetheraffleends(linkingtoyourpromotion).Afulldayisplentyoftimeforyourmemberstoopen,read,andenteryourrafflebeforeitcloses.Youmightshootoveronefinalemailtogetthemexcitedaboutthepotentialofwinningtherafflethedaypriororgivethemonelastchancetorefertheirfriendsorincreasetheirownchances.

HotTip:Don’tsendoutyouremailseveralhoursbeforethegiveawayends;givefolksampletimetogetinfrontoftheircomputers,oryoumayhaveanunhappyarmyofpotentialentrantsemailingyou!

EXCITE YOUR NETWORKSAfteryou’venotifiedyourmembersbyemail,thinkaboutusingyoursocialnetworkstogetmembersexicted.Withagreatprize,reasonablypricedticketsandanentryactingasavirtualdonationtotheAssociation/Club,it’snottoohardtosell!

IncludehereafewCallsToAction(e.g.‘Entertowin!’)andcreatetemplatesformessagesthatcanbeusedthroughoutthecampaign.AsocialmediatoollikeHootsuitecanbeveryusefulhere.

WhileHootsuiteisapaidsubscriptionservice,itdoeshaveafreeversionwhichallowsyouoneveryusefultool-theabilitytoscheduleyoursocialmediamessages.ConsiderTwitter,whichmanyAssociaitons/Clubshaveahardtimestayingontopof-youcouldschedulemessageslikeso:

8:30am: Riseandshine!HaveyouheardaboutourawesomeDriveMyClubRaffleyet?1:00pm: Howdoeswinningabrand-newRAV4GXonyourlunchbreaksound?Enterviayourlocal Club.6:00pm:There’sjustXdaysremaininguntilwedrawthewinnerofabrand-newRAV4GX!

OTHER IDEAS

CONTACT LOCAL MEDIAAsklocalmediaoutlets,includingtelevision,printandradiooutlets,forhelpinspreadingthewordaboutyourRaffle.Askaboutdeadlinesorguidelinestoensurethatyougetthemtherightinformationinatimelyfashion.Stopbylocalofficesanddropbysomeflyers,andaskfortheirhelpingettingthewordouttotheirlistenersandsubscribers.Createatimeframeandfollowup,confirmingtheoutletwillbeabletopublicizeyourevent.

CONTACT HOCKEY NSWWe’dlovetohearfromClubsaboutwhattheyfoundworkedlastyearwhenhostingtheirRaffle,orevenwhattheydidwiththeirfundsoncetheyreceivedthem.Storieslikethishelpuspubliciseyoureffortsthisyear,aswellasshowthegoodthattheRaffledoesforgrassrootshockey.

Ifyou’vegotastory,makesuretoforwarditthroughtocameron.w@hockeynsw.com.au

COLLATERALHockeyNSWwillprovideAssociations&Clubswiththefollowing:

• Numberedtickets• Template:SellerInformation• Template:2016ToyotaRaffleAssociationReconciliation• TicketReturnDeclaration• SocialMediaCollateral–includingimages,postersetc.

NEXT STEPSSTEP 1AnemailwassenttoallHockeyNSWAffiliatedAssociationsonthe22ndMarch,2016.Toassistuswiththeplanningprocess,wehaveaskedyoutocompletethelinkedform.Thiswillassistuswithdetermingthefollowing:

• Howmanyticketsyou’dlike• WhoyourToyotaDriveMyClubChampionwillbe• Ifyoustillhavelastyear’sbanneratyourvenue/venues• Howmanypostersyourequire,ifany• WhatideasyouhavetodriveagreatresultforyourmembersClickHEREtocompletetheform.Weaskthatyoucompletetheformassoonaspossible,ifyouhavenotalreadydoneso.

STEP 2Readthememoandthisguideallthewaythrough!

Ifyouhaveanyquestionsafterhavingdoneso,contactLaurenWoods,OperationsManageratlauren.w@hockeynsw.com.auor(02)97641911.

EachAssociationhasnominatedaChampioninchargeofmanagingtheRaffleforyourAssociation.ThisroleincludesissuingticketbookstoClubsandcollectingtheticketbutts.ClubsarealsotonominateaChampion,whowillbeinchargeofissuingbookstomembers,collectingandbankingmoneyandhandingbacksoldticketbuttstotheAssociation.

HockeyNSWhascreatedaTicketDeclarationforAssociationChampionstotrackthenumberofticketstheyhavedistributed.

STEP 3PromotetheRaffleandselltickets.

UsethetemplateticketreconciliationtoassistwithtrackingticketswithinyourAssociationwhencollectingsoldandunsoldticketsfromClubs.

STEP 4The Raffle closes on the 2nd September, 2016 and will be drawn on Sydney Mens Grand final Day 3pm Saturday, 17th September at Sydney Olympic Park Hockey Centre.

HockeyNSWwillsendalettertoallAssociationChampionsasareminderto:

• Confirmthattheticketswerecollectedviathesequentialnumbersonthetickets• HockeyNSWwillrequiretheStatutoryDeclaration,dulycompletedandsignedalong withbothsoldticketstubsandallunsoldticketstomeetNSWOfficeofLiquor,Gamingand Racingpermitobligations• Indicatehowyouwouldliketoreturnalldocuments–expresspostenvelope,personal deliverytoHockeyNSWofficeorlocalRCC

STEP 5Returned to Hockey NSW:

1. StatutoryDeclaration2. TicketReconciliation3. Ticketstubsofsoldtickets4. Unsoldtickets