GUIDE TO THE NEW FACEBOOK QUESTIONS3/24/11

GUIDE TO THE NEW FACEBOOK QUESTIONS

Facebook added a new feature called Questions, which allows users and pages to ask questions in a format that makes polls more social and creates opportunities for brand content to go viral.

Polls are already a popular way to engage fans. Questions are different from polls because fans may now add their own responses for others to vote upon, making the feature even more compelling .

GUIDE TO THE NEW FACEBOOK QUESTIONS

1. Ask any question

2. Add poll responses to it. Poll responses can be general or can be linked to another fan page, place or interest.

3. Allow fans to add their own responses. Or make a traditional poll with set answer options.

GUIDE TO THE NEW FACEBOOK QUESTIONS

• When people answer questions, it shows up on their wall and in their friends’ News Feeds. This way, their friends can now answer the question too, giving the question the potential to go viral.

• The original question and subsequent News Feed stories include calls to action to “Follow” or “Ask Friends,” further increasing the viral potential of the question.

GUIDE TO THE NEW FACEBOOK QUESTIONS

Brands can engage fans by asking compelling questions and allowing fans to add their own responses.

Questions also allow brands to learn more about their audiences.

Because of the viral nature of Facebook Questions, we are excited about the possibilities for spreading brand content and growing fan bases.