Guest-a-Gramming and Hashtag Bombing for Music

Guest-a-Gramming and Hashtag Bombing SXSW Music 2013 | Social Media | Panel @jordanfugate and @devonvsmith

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In the age of free mobile photo apps that rival Photoshop and Twitter accounts with greater reach than Paste and Rolling Stone, you don't need a big budget, a big agency, or a big label to find a big audience. All you need is a big idea, well executed. We've gone after our favorite bands, record labels, and festivals, guest-a-gramming and hashtag bombing, without a budget, and often walking the fine line between having permission and getting noticed because we didn’t. We’ll share what succeeded and what failed--from concepts to prototypes, road maps to executed stunts. You'll hear how we pitched ideas to bands we love, how to pave your way in a space without precedent, and how to keep your marketing budget tiny while putting all those X-Pro II and Amaro shots of album covers and concert footage to good use. Vote here: http://bit.ly/GramMusic