Gti Folio-lr

17
WORK

Transcript of Gti Folio-lr

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WORK

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IDENTITY

CLIENT VARIOUS

Gti have worked extensively for a variety of public and private organisations designing brands that are simple, attractive and effective.

From basic logo design to identity suite to full brand strategy and development, we engage your audience with distinctive, memorable solutions that work across all media and communication channels.

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In-situ examples.

Our planning system: a newway forward

Our planning system – a new way forward

Your planning system: our future

Plan together– building thefuture of NSW

Our planning system: building the future together

OUR PLANNING SYSTEM

our future

Alternate logotypes

Our planning system: a newway forward

Our planning system – a new way forward

Your planning system: our future

Plan together– building thefuture of NSW

Our planning system: building the future together

OUR PLANNING SYSTEM

our future

Alternate logotypes

Our planning system: a newway forward

Our planning system – a new way forward

Your planning system: our future

Plan together– building thefuture of NSW

Our planning system: building the future together

OUR PLANNING SYSTEM

our future

Alternate logotypes

IDENTITY

CLIENT NSW DEPARTMENT OF PLANNING AND INFRASTRUCTURE

Investigative identity project for the NSW Department of Planning and Infrastructure, exploring logo solutions and rollout to speculative collateral.

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E-MARKETING

CLIENT INVESTEC / ARUP /CSR /CCENTRIC

Gti has over 10 years’ experience in producing email templates, designs and e-marketing campaigns.

Engaging design and content is key in encouraging high click-through rates, in addition to ensuring industry best-practice is adhered to as part of a wider campaign ethos.

We work with all the email systems currently available or can we tailor your own individual templates and emails.

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INFORMATION DESIGN / COLLATERAL

CLIENT NSW GOVERNMENT DEPT OF PLANNING AND INFRASTRUCTURE

Collateral for the NSW Department of Planning and Infrastructure that speak to both internal and external audiences.

The aim has been to take complex and dry information and deliver an engaging result, where content is easily digestible ‘at a glance’, as in the infographic-based ‘Building a better NSW faster’.

The GIPAA report replaced an internal simple text document that was difficult to disseminate and navigate, making the results easy and quick to find.

Building a better NSW faster

74,875

54%

$17.9b

Total of local development approved

Only 2.4% of all DAs determined are new residential

multi-unit

increase in complying development

new secondary dwellings (granny flats) were approved

Blacktown, Woollahra, Bankstown, Parramatta and Hornsby had the highest number of approved new residential multi unit

Highest number of DA activity at Sydney, Blacktown, Lake Macquarie

of all approved developments in NSW were for the Sydney region

total value of developments approved in the Sydney region

79% of DAs are single new dwellings; 14% new second occupancy; 7% multi unit

worth of Complying Development Certificates approved, up 35%

128 DAsfor seniors resident approved, up from 96 in previous year

worth of development approved, up 11%

This year’s Local Development Performance Monitoring Report has uncovered many milestones the state has achieved. Here is a quick glimpse…

a busy year for NSW councils

$24.49b

50%

1,010$3.03b

increase of approved community facilities developments compared with 2011-12

4.1%

People, culture and business MEMORANDUM

GIPAA report for the week ending Thursday 5 December 2013

DAS&AAPPLICANT Michael Boulton

REQUEST Original determination for the seawall at 6 Cowper Wharf Road, Woolloomooloo.

DETERMINATION DUE 03/01/2014

PC&B — BPBAPPLICANT Natasha Vasey

REQUEST Complaint Investigation for Complaint No 100-12 William Nettleton regarding Harriet Street.

DETERMINATION DUE 06/01/2014

GP&DPatrick Ibbotson, Maddox Lawyers, correspondence re Canberra Airport — see attachment for details.

AS&A, GP&D Angela Penklis, PenklisLawyers — All development consents relating to 42 Friendship Road Port Botany, Lot 50 DP 1182618, including DA 113/79 Determined full release 21/11; await processing charges.

DAS&A Chris Outtersides, City Plan Services — Development Consent for DA 96-06-99; Determined full release 21/11; await processing charges.

these involve DAS&A, GP&D, ODG, PC&B and/or PR&GC GP&DLaurie Eyes — All contents of the Departmental files relating to proposed central coast airport. Scope narrowed on 26/11. Determination due 16/12.

David Shoebridge MP — All information relating to the consideration and granting of a Site Compatibility Certificate for the Harbord Diggers Club from 1 January 2012 to 30 December 2012 — Scope narrowed to exclude all communications from and to third parties however (this exclusion does not include communications to or from other government agencies, the council or the applicant itself. Advance deposit requested on 18/10. Decision period suspended.

DAS&AMichael McKinnon, Channel 7 Network — all correspondence, briefings and diary entries shared between the planning department and the planning minister’s office relating to the Coalpac mine during 2012. Determination due 20/12/2013

Greg Donnelly MP — All information including but not limited to correspondence, submissions, briefs and advice provided to the Minister in relation to Coalpac mine Information received 25/1. Determination due 18/12.

Bernard Lagan of Global Mail — Communications to the Minister re Mining SEPP and Bulge Milbrodale decision; Application for External Review at the Administrative Decisions Tribunal (ADT) of the Department’s refusal to release material. Preliminary Planning meeting at the ADT on 17/12

DAS&A, PR&GC, GP&DAPPLICANT Graham Werry, Weriton Legal

REQUEST Inspection of file re DA 54-3-2004, 33 Collins Street (Lot 1 DP 743509) and 23 Meares Place (Lot 202 DP 1054190), Kiama; Information received from Southern Region, no information available at Legal Services Branch Determination due: 17/12/2013

For those who wish to see a spreadsheet of all open and recently closed applications and those under review an Objective reference is attached.

For your information.

Number of open formal applications

New applications received this week

Determinations

Documents released

Awaiting processing charges so documents can be released

Likely to be of interest or contentious applications

12

2

0

ePlanning will transform the way that councils interact with the community and businesses in the future. New technologies will speed up the data collection and analysis in years to come, ensure this information can be provided with greater accuracy and in an accessible way.

The Department is making this possible with:

Facts and figures of this year and the years past can be found at www.planning.nsw.gov.au

Interactive mapsDevelopment Application trackingElectronic Housing CodeOnline LodgementBASIX — Building Sustainability Index

3 faster than in 2011-12

Average time for development

applications was

determined

77.8%determined

18.7%determined

2.9%determined just

24.9%

Council staff Private certifiers Councillors Regional panels

of all development applications and complying

development worth

$12.6 billionof development worth

$2.6 billionfor 2012-13 worth

$12.6 billion

applications in NSW, but because these were larger

developments, they were worth

$5.577 billion

68DAYS

for 2012-13

Median determination time for development

applications was

97% of all DA and CDC approvals were valued under $1 million

53% of all DA and CDC approvals residential approvals were for residential alterations and additions

17% of all DA and CDC approvals construction value estimate was for residential alterations and additions

(45 days in 2011-12)

42DAYS

Regional DA

approval

37DAYS

57DAYS

Urban DA

approval

v

Improvements all around

A big year for all

ePlanninga reporting solution

faster than in 2011-12

Average time for CDC

1DAY

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INFORMATION DESIGN / COLLATERAL

CLIENT NSW GOVERNMENT DEPT OF TRANSPORT

Infographic development for the NSW Department of Transport.

of containers carried by rail

Volume and type of household goods imported in containers at Port Botany: Annual TEU and % of households goods imports (annual average 2008-09 to 2011-12)

of containers carried by trucks

Value of imported and exported goods in NSW

ship

importer / exporter

manufacturing / retail

container terminal

truck

empty container parks

train

2013 7.4 million people

20218.1 million people

2021 3m containers

through Port Botany

2013 1.8m containers

through Port Botany

=

By 2021 NSW’s population will have increased from 7.4 million to 8.1 million. This means that there will be more demand for goods that come in by container at Port Botany.

If we continue operating with only 14% of our containers moved by rail, we will have more trucks and cars on our roads in Sydney’s already at-capacity road network and we will significantly decrease productivity in getting goods to and from market.

To ensure this situation does not happen, we need to work now to improve our rail network so that we can maximise use of our existing network capacity and enable us to meet future capacity.

The NSW Government is currently implementing ways to convert road movements to rail to reduce congestion, emissions and noise pollution. We have set a target of doubling the amount of containers moved by rail by 2021.

In order to reach our 28% target in 2021 we need to:

✓3 Develop the NSW Cargo Movement Coordination Centre

✓3 Implement Fast tracking Freight

✓3 Maintain business as usual activities including road and rail network capacity improvements, access for freight trains on the network and land use planning to support IMT development.

intermodal terminal

agricultural exports

exports

imports

Life of a container

Population of NSW

Hygiene and cleaning 24,000

Pharmaceutical 15,000

White goods and electronics

50,000

Miscellaneous 12,000

Clothing and footwear

57,000

Paper 19,000

Food and beverages

92,000

Furniture 71,000

14% 86%

$54b

More containers on NSW roads will create more congestion, emissions

and noise pollution

On average, one import container of household goods is consumed by 7.2 NSW households per year

Local roads cover

160,000km the same distance

as travelling half way to the moon

Improving our local roads

State and National Roads

Local Roads

Country councils and shires spend up to

50% of their budget maintaining local roads

and bridges

Freight is worth

$58 billionto the NSW economy

Over

8,000 local government bridges in NSW

Every100km out of a truck driver’s

way costs

$200Over 72 different types of produce transported

by freight in NSWof freight moved annually in NSW

Value of products moved by freight

11%

$200 billion

89%

Connecting our towns

Unlocking our economic potential

billion tonne/km67

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IDENTITY / DIGITAL / PUBLISHING

CLIENT ARUP

An engaging emagazine that would match and complement Arup’s innovations in design, engineering and planning for their Australian and SE Asian market as their signature communications platform.

In addition to the graphic design and IT build, Gti produces all written content including the production of vodcasts and podcasts. Now in its second year of production, Arup achieves over 70% open rate for @4 and the platform is soon to be rolled out across all of Arup’s worldwide markets.

Gti’s Swwwipe emagazine platform is designed to work on all mobile, laptop, tablet and desktop devices ensuring accessibility for all readers. The magazine’s articles have often been picked up by leading media outlets, such as Radio National’s By Design program.

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DIGITAL / PUBLISHING

CLIENT IBM

IBM Global Business Services selected Gti to produce a complex and critical survey: Rethinking the Enterprise.

To understand how the successful Enterprise of the Future will look, Gti worked closely with IBM, who conducted in-depth interviews with more than 1,000 CEOs, senior managers and senior public sector leaders from around the world. These conversations, together with statistical and financial analyses, provide a unique perspective on the future of business and the key traits required to thrive in the new economic environment.

As well as a deluxe paperback, Gti produced an innovative digital publication to communicate the CEOs’ messages worldwide.

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DIGITAL

CLIENT ARUP

Due to the successes Gti is having in raising Arup’s profile with their @4 emagazine, Gti was given the challenging task of building a complex yet engaging website that could showcase Arup’s achievements in Australia over the last 50 years.

Gti built a software program that allowed each project to be displayed in detail. Viewers were then able to post to social media as well as to a dedicated Arup Facebook account. Although only meant to last a year, the popularity of the project has been such that Arup have decided to keep the timeline up for a further two years.

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DIGITAL

CLIENT NSW GOVERNMENT DEPT OF PLANNING AND INFRASTRUCTURE

LGA Microsite concept for NSW Dept of Planning and Infrastructure, to engage via web and social media across all digital channels.

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MOTION GRAPHICS

CLIENT NSW GOVERNMENT DEPT OF PLANNING AND INFRASTRUCTURE

Motion graphics film to introduce the proposed new planning system, informing the general public via targeted presentations and online video.

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COLLATERAL / DIGITAL

CLIENT NSW GOVERNMENT DEPT OF PLANNING AND INFRASTRUCTURE

Gti was commissioned by the Department in 2013 to produce all their major design work for all media and its stakeholders.

Gti has produced motion graphics, complex infographics, posters, brochures, fact sheets, microsites, enewsletters as well as photographic and video work.

In addition Gti produced a successful media campaign for their demographic projects that included interactive maps and charts across all the local government regions across NSW. The project was picked up and received very well by Fairfax Media as well as ABC local and National radio and social media.

Planning and Infrastructure: The first two yearsRestoring integrity, delivering growth

A Message from the Minister

The Government – through the Department of Planning and Infrastructure – is

changing this by delivering a planning system that encourages sustainable

growth, boosts housing and creates jobs in a transparent manner in

partnership with local councils and communities.

Before the NSW Government was elected in March 2011, investors and the community had lost faith in the planning system. Housing construction had faltered, further weakening NSW’s economy. Infrastructure was not keeping pace with our growing population and the community was angry at being left out of major planning decisions.

Restoring integrity and transparency

Local planning powers restored to communities through councils

Decision-making de-politicised

Part 3A abolished

25% increase in Sydney housing approvals over two years

18,186 new homes completed in Sydney in 2012 (highest level since 2006)

Made fire sprinkler systems mandatory in all residential aged care facilities

We identified that the housing shortfall of 72,000 homes over the previous five years had to be turned around urgently.

We responded by setting up a powerful Cabinet committee to clear the way for thousands more new homes in the right locations. Some are in established surburbs, some in greenfield sites – but importantly they both provide choice, and options for different budgets.

You told us that new homes need to be near jobs, shops, schools and transport. As a result, the Government is now delivering thousands more home sites near key infrastructure. Where more infrastructure is needed, we are getting on with the job of delivering it to create attractive, liveable communities.

MORE HOMES AND HOME SITES3 Facilitated a 25% jump in Sydney housing

approvals over two years to 24,390 in 2011-12

3 Facilitated construction of 18,186 homes in Sydney in 2012 – the highest number since 2006

3 Announced a long-term plan to deliver up to 172,000 new homes near jobs and infrastructure in 44 new and existing locations

3 Rezoning land for thousands more homes across NSW in partnership with councils through Standard Instrument Local Environmental Plans (SILEPs). Delivered an annual average of 37 SILEPS – compared to the previous government’s annual average of 6 SILEPS.

CUTTING RED TAPE3 Expanded the range of homes that could

be approved within 10 days by including houses on smaller lots and rural homes in the general housing codes

3 Streamlined the bushfire assessment process to deliver housing more quickly in Sydney's Growth Centres

3 Simplified the assessment process for new homes by reducing overly complex and conflicting development controls

3 Finalised a scheme to create potential home sites across NSW from land locked up in irregular and restrictive 'paper' subdivisions.

BOOSTING THE ECONOMY3 Promoted delivery of more new apartments

and townhouses in existing suburbs, making homes more affordable

3 Reduced infrastructure costs by up to $5000 per residential lot in the Growth Centres.

Boosting housing supplyFor most of the past decade, housing supply in NSW hasn’t kept pace with population growth, leading to shortages in many areas and higher prices.

Michelle Grima and her fiancé Jason are getting married soon, and the opportunity to buy, design and build their own house near family and friends was a dream start to their new life.

“Jason and I are both Penrith locals and we were hoping for a new housing development close by. When we heard about Caddens, we couldn’t believe our luck,” Michelle said.

Caddens is a new residential community planned by UrbanGrowth NSW. Located east of Penrith near the University of Western Sydney, the new release area will accommodate about 1,250 dwellings when completed. UrbanGrowth NSW is also developing land nearby with space for 2,500 ongoing jobs.

“We really wanted to stay in the local area. We know that western Sydney will only continue to grow, so we both feel comfortable embarking on our first big project together,” she said.

“The fact Caddens is being developed by UrbanGrowth NSW gives us extra confidence, knowing the development will be a quality one.”

BOOSTING HOUSING SUPPLY – A CASE STUDY

We’ve heard the message – not only do people want more new housing, it needs to be near

jobs, shops, schools and transport

SYDNEY DWELLING COMPLETIONS

2007 2008 2009 2010 2011 2012

SYDNEY HOUSING APPROVALS

0

5,000

10,000

15,000

20,000

25,000

30,000

2007/8 2008/9 2009/10 2010/11 2011/12 76

13,790 14,267 13,752 14,652 15,468 18,186

The Government – through the Department of Planning and Infrastructure – is changing this by delivering a planning system that encourages sustainable growth, boosts housing and creates jobs in partnership with local councils and communities.

3 We've returned decisions about many local matters to councils, and restored confidence in planning by increasing transparency and engaging more with communities. Investors and the community can now have full confidence that all proposals are determined purely on their merits

3 We've de-politicised the decision-making process by having almost all major projects decided by independent bodies such as the Planning Assessment Commission or Joint Regional Planning Panels, rather than the Minister

3 We’ve embarked on major reform of the State’s planning laws, led by two respected former Liberal and Labor ministers – Tim Moore and Ron Dyer. Their bipartisan and unprecedented level of consultation across the state allowed them to hear firsthand from the community and a wide range of stakeholders about what change is needed

3 We’ve boosted housing, jobs and economic activity by removing obstacles in the planning process. Annual dwelling approvals reached their highest level in Sydney since 2003-04. The construction sector alone contributed an extra $578 million to the state’s economy in 2011-12. This is very encouraging and shows we are on the right path.

We continue to listen to what you've told us, and we are now delivering on our commitment to make the state's planning system a key economic driver that boosts investment and jobs and eases the cost of living.

This booklet highlights the planning initiatives the Government has taken to enhance the lives of people in NSW over the past two years. We are putting in place a new framework to deliver more housing and jobs to create vibrant places in which to live, work and relax.

A Message from the MinisterBefore the NSW Government was elected in March 2011, investors and the community had lost faith in the planning system. Housing construction had faltered, further weakening NSW’s economy. Infrastructure was not keeping pace with our growing population and the community was angry at being left out of major planning decisions.

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Restoring integrity and transparency

Local planning powers restored to communities through councils

Decision-making de-politicised

Part 3A abolished

25% increase in Sydney housing approvals over two years

18,186 new homes completed in Sydney in 2012 (highest level since 2006)

Made residential aged care facilities safer, with new fire sprinkler laws

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COLLATERAL

CLIENT UNIVERSITY OF WOLLONGONG INFORMATICS FACULTY

Gti was commissioned to write and produce an compelling introduction to the Faculty. Gti worked closely with professors, mathematicians, statisticians and other staff to distil the complex messages into a takeout document that was accessible to all, while still retaining the intellectual rigour that is the hallmark of informatics.

Power quality and renewable energy – harnessing resources

Learning and teaching

The Faculty works in the area of distribution and transmission systems of power quality, reliability and renewable energy systems, aligning closely with the power and energy sector via an array of post graduate courses for industry employees.

The areas of research vary across fields such as power quality, reliability, distributed generation and renewable energy and include:> Power quality surveying methodology > Power quality data analysis and reporting > Flicker propagation and transfer > Harmonic allocation to distribution and

transmission Systems > Standards interpretation and development > Effect of photovoltaic inverter systems on

distribution systems > Power quality data mining > Voltage unbalance on transmission networks > Load control ripple signal amplification and

mitigation > Power quality instrumentation operation and

standards > Equipment immunity to PQ disturbances > Achievable sag characteristics and limits for

distribution systems > Cost of sags to customers > Database structure for power quality data > Reliability improvement for MV feeders > Simplifying reliability reporting tools > Identifying state-of-the-art reliability practices > Improving/creating computer models of

equipment such as wind turbines and induction motors.

The University of Wollongong is internationally recognised and is consistently ranked in the top two per cent of universities in the world in the three prestigious international rankings:

> QS World University Rankings > Shanghai Jiao Tong Academic Ranking of

World Universities > Times Higher Education World University

Rankings

These rankings provide a comprehensive assessment of universities across a range of criteria, including research excellence, employer reviews and degree quality.

The University of Wollongong has a strong tradition in providing a five-star education across a wide range of disciplines with excellent ratings in the areas of:> Learning and Teaching

> Getting a Job> Positive Graduate Outcomes > Graduate Starting Salaries

The Faculty of Informatics is well known for producing market-ready graduates. The Faculty delivers an uncompromisingly strong technical foundation, supported by practical and industry-focused subjects. The learning experience is led by cutting edge research to ensure relevance, currency and employment, creating industry-prepared information professionals. Informatics at UOW delivers excellent employment rates, high salaries and flexible career options.

Informatics studies at UOW and the appropriately contextualised, multi-layered skills acquired in the Faculty’s schools are the ideal preparation for a highly successful, specialist involvement in the Australian and global digital economy.

ACCESS TO RELIABLE COST EFFECTIVE,

CLEAN AND EFFICIENT POWER IS A KEY

CHALLENGE OF THE CENTURY

INFORMATICS DELIVERS THE SKILL SETS FOR THE FUTURE

Informing the world

The University (UOW) has an excellent and growing reputation for the highest quality teaching and research in Australia, the Asia Pacific region and more and more, throughout the world. The research environment is truly multidisciplinary and clearly focuses on outcomes for a smarter future.

Importantly, the University provides substantial opportunities to build and maintain successful relationships with business, industry and the community.

The features of UOW partnerships are personal closeness, timeliness and mutual benefit. They are made possible by another important partnership – with and between our staff members.

UOW comfortably sustains a position in the top two per cent of world research universities and remains a national leader in learning and teaching performance with the highest ratings for student experience and graduate outcomes.

The University has built its strong research

foundation through consolidating five key themes: Environmental Sustainability; Innovative Materials, Engineering & Manufacturing; Health & Medical Research; Information & Mathematical Sciences; and Society, Policy and Culture.

UOW also has a particular definition of excellence: as an active not a passive concept. The University has consistently gone beyond expectations for an institution of its current size and stands proud and independent on its own merits and successes.

The University continually demonstrates a capacity to address social and business priorities by aligning undergraduate and postgraduate programs more closely with its research strengths, relying on expertise and innovation. As an added bonus for students, staff, researchers and visitors, UOW is located in one of Australia’s most beautiful and memorable coastal settings, beneath spectacular escarpment landforms, just over an hour south of Sydney.

The University of Wollongong’s expressed vision is to be an international university recognised for its interdisciplinary research, originality and enterprise in exploring, communicating and applying knowledge to enrich individuals, communities, business and the environment.

Real life solutions

Connecting the world

At the University of Wollongong, the Faculty of Informatics has developed specific approaches in its courses and programs to address the challenges of the rapidly changing technology and information environments.

The Faculty of Informatics comprises several schools: all committed to the real-life application of information technology to solve both common and complex problems. By bringing together the separate disciplines that intersect in the various fields of information and technology, the Faculty brings a sharp focus to understanding, planning and managing the complexities of organisations and society, creating real solutions to bring positive change.

Importantly, the Faculty encourages social as well as technological perspectives on information its systems and applications — an approach that facilitates the exploration of multiple information and technology possibilities across the widest range of professional and societal domains.

As well as regularly and necessarily

intersecting with each other, Informatics disciplines contribute significantly to other key areas of University study such as medicine, the creative arts, infrastructure, health and engineering.

Informatics embodies the study and application of information and communication technologies to the arts, sciences and professions. Students study the fundamentals of ICT, mathematics and statistics, and gain experience through practice and exposure to real world problems. Informatics harnesses the power of technology to bring benefit to all sectors of the economy.

STATISTICS IS NOW THE SEXIEST SUBJECT AROUND

The extraordinary growth of the internet and the global digital economy confirms the crucial role to be played by Informatics in nearly all aspects of economic growth.

The rollout of the national broadband network (NBN) in Australia means an even faster growth of the digital economy via access to high speed broadband communications for business, government and the community.

The NBN is intended to drive productivity, speed the growth of our economy and provide all business sectors — large, mid-sized and small — with the local, regional and worldwide opportunities that are so essential to business and community prosperity.

The use of the internet, offered by greater broadband coverage, will also grow as the range of services offered online increases, such as online entertainment, communications, buying and selling, banking and general government services.

The National Digital Economy Strategy has targeted increasing use of the internet in Australia, setting goals for increasing access to smart technology for managing energy use, tele-health and online education; and increasing internet or online engagement with government and business.

Deloitte Access Economics projects that the direct contribution of the internet to the Australian economy will grow at least twice as quickly as the forecast GDP growth over the next five years, increasing from $50 billion to approximately $70 billion by 2016

IN AN UNCHARTED WORLD OF BOUNDLESS DATA, INFORMATION DESIGNERS ARE OUR

NEW NAVIGATORS TO HELP COMPANIES AND CONSUMERS CUT THROUGH THE CLUTTER

Informatics – shaping the future

Delivering solutionsThe Web means that it doesn’t matter where you are … you can live here in Australia and build products for the world thanks to the internet.

The impact of the Faculty of Informatics’ academic leaders, researchers and students is evident across the economic and social fabric of the world with pioneering research in collaboration with partners from tertiary institutions, research organisations, industry and government.

Over the past 20 years we have seen the emergence of the digital economy. In this new economy, digital networking and communication infrastructures provide a global platform from which people and organisations devise strategies, interact, communicate, collaborate and search for information.

Participation in the digital economy is essential to national productivity growth, global competitive standing and improved social wellbeing. Increasingly, ‘smart technology’ is being utilised to change behaviours and manage infrastructure in ways that can also benefit the environment. It can make better use of natural resources, such as greater water efficiency and reducing our energy demands.

The digital economy is highly dynamic. It will ultimately encompass the entire economy

and many, if not all, facets of society. The digital economy presents Australia with a unique opportunity to shrink the distances that have historically dominated our domestic and international relationships, open up new markets for engagement and growth.

The impact of the digital economy includes new and emerging uses of technology, such as remote specialist diagnosis of patients, as well as uses that have yet to be imagined. The digital economy is about the activities that networked technology makes possible. It is the demonstration of how the whole is greater than the sum of its parts.1

The mission of this work is to lift statistical thinking and practice, through research leadership, teaching, and postgraduate supervision in partnership with governments and industry. The strong links with government and industry provide the Faculty with a significant differentiator.

Statistical and survey methodology is a research strength of UOW, a centre of excellence in design and analysis for complex populations with expertise in: survey design and analysis; complex data analysis and estimation methods; experimental design and analysis; data mining; spatial and small area statistics; statistics in quality; privacy and confidentiality; combining and analysing data from different sources, bioinfomatics and statistical education. This work crosses

multiple sectors and industries: agriculture, medicine, health sciences, population studies, transport, meteorology, demographics …

Current research encompasses:> statistical design, including survey design

and experimental design> analysis of data from complex populations,

including survey, longitudinal, spatial and aggregated data

> data quality and survey methods > statistical modelling and analysis, including

semi-parametric methods, generalised linear mixed models, estimating equations, Monte Carlo methods, computational statistics and time series analysis

> statistical education.

STATISTICS AND SURVEY METHODOLOGY – UNDERSTANDING THE WORLD AND ITS PEOPLE

1 http://www.dbcde.gov.au/digital_economy/what_is_the_digital_economy/australias_digital_economy_future_directions

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PUBLISHING

CLIENT GTI MEDIA

Transforming Australia The Broadband Revolution and the Digital Economy

180pp flexicover book outlining the benefits of the National Broadband Network, featuring in-depth analysis from leading Australian industry experts and supplemented with real-life case studies and specially selected corporate stakeholders.

44 45

best digitally switched-on farmers are doing in my area. A narrative must be locally created, locally articulated, by community leaders in industry, government and the community itself.

“Third, I believe every region needs a ‘digital futures plan’. Some communities refer to this as a ‘digital economy plan’ because, I believe, this puts all the focus on the economy and business — where there are many gains to be made in the community, non-government organisations and government itself.”

One regional city that is working towards its digital future is Kiama on the NSW south coast. The local municipal council announced in November last year that it was the first council on mainland Australia to be connected to the NBN, with rollout to the majority of the municipality expected by the end of 2012.

Sandra McCarthy, Mayor of the Council, says that the NBN will have a significant influence in the near future in the way that many Council staff currently operate: it will enable IT solutions that use cloud technology, and devices such as tablets and smart phones will allow the mobile or out-of-the-office user to still operate as if they are in the office sitting at their desk.

McCarthy adds that the rollout of the NBN presents local councils with an opportunity to look at public infrastructure uses and the needs of the community in a new way. The project is a major change in the way councils communicate with the Federal government and transcends traditional boundaries and borders for a truly regional response.

She says that the Council’s implementation plans included a focus on strong community and media engagement to ensure Kiama Council is proactive and positive about the opportunities offered by the rollout of the NBN.

It is not just the client communities that will see benefit from the NBN. The NSW far south coast town of Merimbula will be playing an active role in the network’s operation.

NBN Co has chosen the town as the site of its first satellite ground station gateway. The new facility will transmit high-speed Internet for the NBN’s long-term satellite service to homes, farms and businesses in re-mote parts of Australia, including Norfolk and Christmas Islands. The first of 10 such satellite facilities, construc-tion at Merimbula is set to begin next year and it is scheduled to be up and running in 2015.

The site for the ground station gateway and six satel-lite dishes in Wolumla, approximately 15 kilometres north-west of Merimbula, was selected following exten-sive consultation with Bega Valley Shire Council.

Tony Allen, mayor of the Council, says that “NBN

Co’s decision to site the satellite ground station gateway at Wolumla is a very positive thing for the Shire. We’re now seeing the broad community benefits. There will be opportunity for local businesses to reap the benefits of high-speed broadband Internet and for other residents and businesses to be drawn to the Shire, taking advan-tage of our lifestyle over the congestion of city living.”

Bartlett adds, however, that not every community will attract a data centre or build a significant IT industry, nor become the “Silicon Valley of the south”.

“But, to me, that’s not what the NBN is about. It is about creating extraordinary new ways of creating wealth. It is about transformative new ways to have two way conversations with our customers, constituents, communities. And it is about solving old and wicked public policy and community problems that have previ-ously stumped us. All of these things are great opportu-nities for communities to benefit from the NBN.

“Much of the gains that will be made will be at the intersection of a region’s traditional strengths and broad-band. If tourism is a traditional strength, the region’s digital futures plan should of course have a focus on that sector. However, I believe there are actually around a dozen key areas of community life that need to be understood and planned for in broadband/digital terms. Things like sustainable living, community safety, small business, open democracy, cultural and vibrant living ... all of these areas can be enhanced and developed when underpinned by ubiquitous high-speed broadband.”

Despite the challenges and sometimes misgivings ex-pressed by various parties in the media and elsewhere, Bartlett is convinced that Australia is on the right track.

“In 2010, I spoke in Washington DC at the US Australia leadership dialogue about the NBN. They were gobsmacked at the breadth and depth of Australia’s NBN. Having, said that, our nearer neighbours like Korea and Singapore are already way ahead in this area. The NBN is necessary for us to compete.”

“IT IS ABOUT CREATING EXTRAORDINARY NEW WAYS OF CREATING WEALTH. IT IS ABOUT TRANSFORMATIVE NEW WAYS TO HAVE TWO WAY CONVERSATIONS WITH OUR CUSTOMERS, CONSTITUENTS, COMMUNITIES. AND IT IS ABOUT SOLVING OLD AND WICKED PUBLIC POLICY AND COMMUNITY PROBLEMS THAT HAVE PREVIOUSLY STUMPED US.”

Tim Mendham is an experienced journalist, editor and copywriter,

with 30 years in business-to-business publications. He has written

extensively on IT, technology, R&D, business finance and marketing

issues. During his career he has edited a number of publications,

including Lab News, a technical journal for the R&D community;

CFO, Australia’s leading publication for senior finance executives;

Fast Thinking, a quarterly publication devoted to innovation issues;

and most recently CIO, Australia’s leading magazine for senior

IT management. 2 3

The initial 20-year period of growth up until the mid-1980s largely concentrated on domestic tourism which, in 2012, still accounts for nearly three quarters of the estimated $95 billion tourism revenue. However, for more than 25 years, inbound tourism has been the main driver of growth.

The tourism market – inbound and domestic – generates almost $100 billion in revenue, contributes $35 billion to Australia’s GDP, and employs over 500,000 individuals. It also caters for over six million inbound tourists and over 70 million visitor nights.

It is Australia’s fourth most profitable industry, our largest export service industry and one that will rival mining industry exports within the next 20 years. And what will contribute to this dramatic increase in inbound tourism is fast broadband and advanced software.

Tourism operators will increasingly use online and Internet technologies to connect their customers with

an operator. Consumers will also have more options to research, plan or buy a tourism product or service.

The greatest surge in inbound tourism for Australia will come from its Asian neighbours.

Asia, made up of the Asia Pacific and the Indian sub-Continent, already accounts for two thirds of Australia’s inbound tourists. It is expected that this share of the market will increase to at least 80 percent by 2020.

Tourism is also an important factor in international relations and the burgeoning economies of China and India with its new found wealth is eyeing off Australia as a new travel destination. While populous and fast growing economies such as South Korea will help to drive Australia’s inbound tourism, China will become our primary market in the future (see Inbound Tourists by Origin chart).

Boeing’s forecast in 2011 that there could be over 110 million outbound tourists from China represents a

major opportunity for Australian tourism. The question is: ‘how many of these tourists can Australian tourist operators capture?’ Capitalising on this opportunity by adopting the NBN and delivering more sophisticated techniques and a richer multimedia experience for potential travellers will be the major attractor.

If Boeing’s forecast was not realised until some five years further on, Australia would have added over 11 billion individuals to its current total tourist intake of six billion in 2011 plus the growth in other existing and new sources of inbound tourists.

As more tourists use the Internet to source information, smart tourist operators will be using the NBN technology to target countries such as China and India, particularly as they represent two of the world’s largest and fastest growing economies.

The tourism industry in Australia is segmented into a number of disparate industries that revolve around

A new Age in tourism

Australia’s tourism market is a relatively new age industry that has grown significantly from the end of the Industrial Age in the mid-1960s into the current Infotronics Age that is expected to last until the late 2040s, writes Phil Ruthven*.

108 109

As a large land mass with a small population at the bottom of the world Australians have often been obsessed with conquering distance. Australia may be the world’s smallest continent, but it is a continent that is the whole nation — or in the famous phrase, “a continent for a nation and a nation for a continent”.

Australia is also the world’s largest island with vast distances to travel within and beyond our shores. It is this obsession with distance that has made Australians think so much about transport and infrastructure. Shipping lines and freight rates matter so much not just to exporters and importers but to the whole Australian nation; the advance of air travel really benefited Australia. For example, the large 747 jumbo jets caused a revolution for our tourism industry and immigration and, there are constant debates in public policy about new roads and rail links not to mention the chatter about a second airport in Sydney.

Australia’s obsession with distance was intellectually brought to the fore of our national psyche when the famous economic historian Professor Geoffrey Blainey wrote his ground breaking book The Tyranny of Distance in 1966. Blainey covered the length of time it took ships to bring supplies to the early convict colonies of NSW and Van Diemen’s Land (Tasmania), the importance of whaling in the early days of the Australian economy, how we moved

the whole clip around the world, the impact of transport from Cobb and Co horse and cart around the gold fields and, sailing in the 1850s to the introduction of the passenger liner, the steam train and the motor car in later years, even before the dawn of aviation.

When Geoffrey Blainey reflected on his seminal work, he opined:

“Sometimes I think people take the phrase further than it should have been taken and certainly than the book intended. My book is essentially about people and commodities, and for them the cost of distance has actually been high. But for ideas the freight has often been cheap. In the history of this land, ideas have usually leaped with relative ease across the ocean and even across inland.”

As Blainey notes, the capacity of Australia to engage in the world of ideas has been cheap relative to the cost of transporting physical goods across the globe. But even in the world of communications, we have seen mini-revolutions that have helped Australians engage with the world of commerce and the whole global community. And trade and investment has been an integral part of the different waves of development in communications that has brought the world closer to Australia and in turn Australia closer to the world.

In the first wave, back in the nineteenth century, Siemens helped open up the outback by providing the technology and infrastructure to allow the Adelaide to Darwin telegraph to be completed thereby linking Australia with London and therefore, the world.

In the second wave, in the twentieth century, we saw the advance of short wave radio, television, and other advances to accompany the great leaps in transport infrastructure so familiar to us all. Further advances were made in satellite technology which accelerated the pace of communications further.

In the third wave, as the twentieth century gave way to a new century and a new millennium, the information age and the introduction of the Internet, e-commerce and digital technologies allowed a whole new generation of exporters — particularly those in rural and regional Australia — to engage in the global market place. For example, Mary Nenke, a Yabbie grower in Kukerin in the Western Australia wheat belt, set up a website to sell her produce to Perth and ended up getting orders from Hong Kong, Singapore and the United States and ‘accidentally’ became exporter of the year. And she was not alone. According to Austrade/ABS research at the time, 50 percent of all exporters were ‘accidental’ as the advance of ecommerce made it possible to market to the world.

The world is our yabbie

Australia is on a new wave of innovation, according to Tim Harcourt, one that will enable us to conquer our tyranny of distance and make us more competitive globally.

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PUBLISHING

CLIENT EVENTS NSW

Vivid – Light, Music & Ideas

Commemorative book commissioned by Events NSW to celebrate the first three years of Sydney’s internationally renowned and highly successful Vivid festival.

Distributed to key stakeholders and via targeted channels to government and corporate audiences as a tool for increasing the profile of the event and generating future support, both domestically and internationally.

61

Inspired creativity realised

through the medium of light.

5352

11

Meanwhile another facet of the festival

was also taking shape. Vivid Sydney

would not only be a festival of light and

a festival of live music – it would also be

a forum at which creative people from

around the world could come together

to share their work, to interact and

exchange ideas.

It was a natural extension to the

festival given Sydney’s extraordinary

concentration of creative skills

which encompass industries such

as architecture, digital design and

production, lighting, music, visual arts,

media, film and television and the

performing arts.

There was a very natural convergence of

strategic objectives, the result of which

was the uniquely multi-faceted creative

festival, Vivid Sydney.

Since its first staging in 2009 this

ground-breaking Sydney event has

continued to shine in the international

spotlight. Each year Vivid evolves with

artistic directors adding new dimensions

and exploring new creative directions

for exhibits, performances, ideas and

forums and the intersection of art,

commerce and technology.

Destination NSW, the government’s

lead tourism and events agency, owns,

manages and markets the event and

works collaboratively with the City of

Sydney, the Sydney Opera House, NSW

government departments, corporate

sponsors and a host of creative and arts

organisations and institutions.

Vivid also attracts some of the world’s

best artists, directors, technicians and

creative minds to Sydney who contribute

their ideas, their vision and their skills to

making each event unique – each year

different – but always cutting edge.

Vivid Sydney is an 18-day celebration

of light, music and ideas – come join

the celebration!

62

Over 18 nights, between the hours of 6pm to midnight

the city reveals its true colours with a spectacular

show of light – helped along by the city’s icons.

55

During the three weeks of the Vivid Sydney festival,

light projections, illuminations and sculptural

installations transform The Rocks, Circular Quay,

Sydney Opera House and city boulevards.

2120

Buildings become lightscapes and

trees become sculpture gardens.

Page 16: Gti Folio-lr

PUBLISHING

CLIENT GTI MEDIA

Ducati — A Photographic Tribute by Phil Aynsley

228 page hard cover book celebrating 30 years of photographing all things Ducati.

Page 17: Gti Folio-lr

PUBLISHING

CLIENT GTI MEDIA

Ducati — A Photographic Tribute by Phil Aynsley

Special edition box set, signed by Phil Aynsley and Troy Bayliss featuring limited edition prints, certificate and handling gloves.