GSummit SF 2014 - Network Engagement by Jerry Filipiak @jerryfilipiak
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Transcript of GSummit SF 2014 - Network Engagement by Jerry Filipiak @jerryfilipiak
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@jerryfilipiak
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www.comarch.us
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www.isaacloud.com
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www.sointeractive.co
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www.gamenot.es
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Attention is a real-time asset.
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Engagement
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P(Engagement) journey = ∫ journey Context(user) ⋅dx
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Maximize context over user journey!
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DESIGN
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!
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2500+!Assets
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CONTEXT
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The!Internet
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The Message
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Track
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How does the message convert?
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Scale
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140k!Members
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1.3 Million!Pageviews
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1.2 Million!Minutes!Onsite
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1.5 Million!Facebook!
Impressions
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The!Things
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Maximize context over user journey!
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Beacon
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Drop it!in here.
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Track &!Guide
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How does the message convert?
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Thanks
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www.comarch.us
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@jerryfilipiak