The Science of Fun: 3 Ways Games Make us Happier and Save the World GSummit 2014
28
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign ® Science of Fun 3 Ways Games Make Us Happier 1 @NicoleLazzaro [email protected] #GSummit
-
Upload
nicole-lazzaro -
Category
Business
-
view
1.546 -
download
0
description
Change is hard. Advances in game design and neuroscience can make it easy. Millennium of evolution gives us an amazing system for acquiring behavior good and bad. The rush of positive emotions such as dopamine (reward), endorphin (euphoria), and oxytocin (trust) do daily battle with bad boys such as cortisol (stress). The activities we engage in for these daily battles tune our behavior. The challenge is that the cognitive rational self that sets our goals is not the same brain system that deals out the chemicals that make us feel good. Serious game designers and Gamifciation experts ignore this battle at their peril. Specially designed games can hack your brain to turn vicious cycles into virtus ones to help you lose weight, get smarter, and even fight climate change. Come and explore this playful splash into 3 specific ways the fun of games can rewire your brain to be happier, healthier, and primed to work together to save the planet.
Transcript of The Science of Fun: 3 Ways Games Make us Happier and Save the World GSummit 2014
- 1.www.xeodesign.com 2014 XEODesign, Inc. XEODesign Science of Fun 3 Ways Games Make Us Happier 1 @NicoleLazzaro [email protected] #GSummit
2. www.xeodesign.com 2014 XEODesign, Inc. XEODesign 1 Billion Players Served 2 10 Years 100,000 Downloads 16,000 Trees TiltWorld.com 22 Years XEODesign 3. www.xeodesign.com 2014 XEODesign, Inc. XEODesign Everyone Has a Dream (write it down) 3 Tweet your dream @NicoleLazzaro #gsummit Win a Prize 4. www.xeodesign.com 2014 XEODesign, Inc. XEODesign Everyone Has Been Disappointed SURVIVAL THREATENED CORTISOL SEEK WORLD CANNOT MEET NEEDS LOOK FOR NEW WAYS 4 5. www.xeodesign.com 2014 XEODesign, Inc. XEODesign Happiness Problem #1: Sometimes Good Feels Bad 5 My Goal Feels Bad Feels Good 6. www.xeodesign.com 2014 XEODesign, Inc. XEODesign Happiness Problem #2: Emotions are Fleeting 6 7. www.xeodesign.com 2014 XEODesign, Inc. XEODesign Happiness Problem #3 Not on Speaking Terms 7 Limbic Feelings Cortex Thoughts 8. www.xeodesign.com 2014 XEODesign, Inc. XEODesign Can We Game the Brain? 8 9. www.xeodesign.com 2014 XEODesign, Inc. XEODesign Crazy Idea: Design Small Games - Daily Dose Dopamine Oxytocin Serotonin Endorphin 9 Dr. Loretta Graziano Breuning Dr. Paul Zak 10. www.xeodesign.com 2014 XEODesign, Inc. XEODesign Games: 1. Goals, 2. Connect, 3. Recognize 10 Simple Games towards Dream Simple Science 11. www.xeodesign.com 2014 XEODesign, Inc. XEODesign The 4 Keys to Fun 11 Games are fun in 4 ways Hard Fun Challenge: Goals Obstacles Strategies Easy Fun Novelty: Exploration Creativity Role Play People Fun Friendship: Cooperation Competition Serious Fun Meaning: Real World Change Each has unique Emotions 4K2F.com 12. www.xeodesign.com 2014 XEODesign, Inc. XEODesign 1. Celebrate Small Goals ANTICIPATE RARE DOPAMINE REWARD TRAIN DAILY CELEBRATIONS I DID IT! o/ 12 fear 13. www.xeodesign.com 2014 XEODesign, Inc. XEODesign 1. Celebrate Small Goals 13 Draw a Line to Hard & Serious Fun 14. www.xeodesign.com 2014 XEODesign, Inc. XEODesign Amplify the Reward: Asana Celebrations Game 14 15. www.xeodesign.com 2014 XEODesign, Inc. XEODesign 1. Celebrate Small Goals 15 Write 1 Step to your dream On back of game card Tweet your dream @NicoleLazzaro #gsummit Win a Prize 16. www.xeodesign.com 2014 XEODesign, Inc. XEODesign Experiment HUGS 16 17. www.xeodesign.com 2014 XEODesign, Inc. XEODesign 2. Connect Trust Reciprocate REDUCE FEAR AMPLIFY IN/OUT TOUCH SOCIAL BONDS OXYITOCIN TRUST HUG SING DANCE TOGETHER CONNECTION 17 18. www.xeodesign.com 2014 XEODesign, Inc. XEODesign 2. Connect Trust Reciprocate 18 Draw a Line to People Fun 19. www.xeodesign.com 2014 XEODesign, Inc. XEODesign Candy Crush Saga Connection Game 19 20. www.xeodesign.com 2014 XEODesign, Inc. XEODesign Couple ThumbKiss Game 20 21. www.xeodesign.com 2014 XEODesign, Inc. XEODesign 2. Connect Trust Reciprocate 21 Write Friends Name On the back Tweet your dream @NicoleLazzaro #gsummit Win a Prize 22. www.xeodesign.com 2014 XEODesign, Inc. XEODesign 3. Respect from Those You Admire SOCIAL DOMINANCE MOOD FOOD! SEROTONIN REOCOGNITION EXPRESS PRIDE RECIPROCATE 22 23. www.xeodesign.com 2014 XEODesign, Inc. XEODesign 3. Respect from Those You Admire 23 Draw a Line to People & Serious Fun 24. www.xeodesign.com 2014 XEODesign, Inc. XEODesign Tinder Recognition Game 24 25. www.xeodesign.com 2014 XEODesign, Inc. XEODesign 3. Respect from Those You Admire 25 How Share Accomplishments? Tweet your dream @NicoleLazzaro #gsummit Win a Prize 26. www.xeodesign.com 2014 XEODesign, Inc. XEODesign 4. World Changing Likes on Goals Mean More 26 Remember you can be a game changer too. For yourself, your friends, and your planet. 27. www.xeodesign.com 2014 XEODesign, Inc. XEODesign Contact XEO to Increase Your Fun 27 Prizes! Tweet your dream @NicoleLazzaro #gsummit [email protected] #GSummit Games & DOSE to make us happier Goals Reward Connect Trust Respect From Those Admire Save The Real World 28. www.xeodesign.com 2014 XEODesign, Inc. XEODesign Make People Happier with Your Service 28 Prizes! Tweet your dream @NicoleLazzaro #gsummit Contact XEO [email protected] #GSummit
