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GSummit SF 2014 - Gamified Talent Management: Using Techniques from Role Playing Games to Transform...
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© 2014 IBM Corporation GSUMMIT 2014 Improving ROI with Gamification Phaedra Boinodiris , IBM Global Leader Serious Games & Gamification
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Transcript of GSummit SF 2014 - Gamified Talent Management: Using Techniques from Role Playing Games to Transform...
© 2014 IBM Corporation
GSUMMIT 2014
Improving ROI with Gamification
Phaedra Boinodiris , IBM Global Leader Serious Games & Gamification
OPPORTUNITY: BUSINESS IS IGNORING SCIENCE
Dan PinkDrive: The Surprising Truth About
What Motivates Us https://www.youtube.com/watch?v=u6XAPnuFjJc
COMPANIES ARE FAILING BADLY AT THIS…
Gallup recently found that over 70% of employees are disengaged
This means that less than 30% of your employees care about your customers, their colleagues and the business
WHY THE TIME IS NOW
No vision
No purpose
No empathy
No motivation
No future
No Fun
Average tenure of a US employee is now only 1.5 years
Top 6 Reasons why employees leave:
Fortune 500 HR spend = $1218 avg annually per employee; a $785 Billon market
84% of organizations say culture is critical to success, yet no company knows how to effectively understand or manage their own culture
Marketing
Influence
Teach Skills
Recruit
Optimize Teams
Optimize Processes
Crowd Source Solutions
Procurement Re-engineering
Optimize Strategy
Modify Behaviors
On-Boarding
Transform Cultures
Serious Games vs.Gamification
The Holy Grail
Industry Specialization
Evolutionary Tree: Skills required to evolve or level-
up
Game avatars uniquely identified visually based on skills, level of expertise, industry
specializationGame avatars CHANGE over time as skills
mature. Transparent to entire MMO community, building reputation
LEARNING FROM THE BEST: Massively Multi-Player Online Role Playing Games
• Cognitive stability • Cognitive complexity • Motor – impulsivity• Establishes Baseline
WHAT MOTIVATES YOUR AUDIENCE
Games can be incredibly ADEPT at explaining complex systems
MARKETING & TRAINING
IBM uses serious games to on-board thousands of new employees in Growth Markets
Where to Start?
5 Step Approach to saving a LOT of time and Money
1. ROI
2. Learning/Pain Points
3. Puzzles/Experience to Teach & Motivate
4. Genre
5. Platform
Fun vs. FLOWBeware of Chocolate Covered Broccoli
CEO, Ginni Rometty, put out a call to arms for IBMers to learn more about our social business tools via our January Think Friday.
Social Businesses at its heart unlocks the Collective Knowledge of People
IBM’s FIRST corporate-wide Alternate Reality Game
ROI extends well beyond virtual training
Return on Investm
ent
Teach a Process/Instructional Design
OPTIMIZE A PROCESS
OPERATIONS
In Conclusion
1. Gamers are...
2. Games can be extremely adept at explaining complex systems
3. Games can be used to change cultures in a positive fashion
3. BIG ROI with BIG DATA.
When designed well, they can be used to collaboratively solve very complex problems, whether the players actively realize it or not. Big Data can be used to tailor apps based on what uniquely motivates each user.
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Engage Online
Follow me on Twitter• @Innov8Game
Weekly Gamification Podcast• GamesatWork.biz
Serious Games for BusinessBy Phaedra Boinodiris and Peter Fingar
Thank You
