Growthhacking - Redefining product
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Transcript of Growthhacking - Redefining product
Buddybounce, align the rewards of a rewards platform with its implied virality
Buddybounce User Acquisition = Good
On Platform Engagement = Bad
Increase engagement = 10x user acquisition
Get people to Bounce (retweet) on buddybounce.com which spreads out on their connected social media accounts.
as simple as that…
Results• 46% increase in bouncing (retweets) on Buddybounce.com in 1 week.
DriverWe increased the points a users receives with “bouncing” (=retweeting) with 20x as much points. And promoted the bounce feature in social media.
Buddybounce, align the rewards of a rewards platform with its implied virality
A:
B:
Whatsapp → WT → WT → WT → Email → Whatsapp“You should have it now, check email”
Whatsapp → Whatsapp → Email “ok, will check”
Wetransfer“Can you send me that video?”
“Sure, I’ll Wetransfer it”
A:
B:
Whatsapp → WT → WT → WT → Whatsapp“Here it is”
Whatsapp → Whatsapp“thanks”
Alternative“Can you send me that video?”
“Sure, I’ll Wetransfer it” Download link!