Starbucks Redefining A Cup of Joe - SPACE Matrix, BCG Matrix, Product Positioning Map
-
Upload
mita-angela-m-dimalanta -
Category
Business
-
view
203 -
download
12
Transcript of Starbucks Redefining A Cup of Joe - SPACE Matrix, BCG Matrix, Product Positioning Map
Starbucks: Redefining “A Cup of
Joe”
Miranda, Hannah Khamil H.Panganiban, Joelle Mathea S.
BA 190 - Strategic ManagementUniversity of the Philippines - Institute of
Management Prof. Mita Angela M. Dimalanta
SPACE Matrix
QUADRANT II QUADRANT I
• Market Development
• Market Penetration
• Product Development
• Horizontal Integration
• Divestiture
• Liquidation
• Market Development
• Market Penetration
• Product Development
• Forward Integration
• Backward Integration
• Horizontal Integration
• Related Diversification
QUADRANT III QUADRANT IV
• Retrenchement
• Related Diversification
• Unrelated Diversifivation
• Divestiture
• Liquidation
• Related Diversificztion
• Unrelated Diversification
• Joint Ventures
STRONG COMPETITIVE POSITION
WEAKCOMPETITIVE POSITION
SLOW MARKETGROWTH
RAPID MARKETGROWTH
BCG Matrix
II. Stars I. Question Marks
• Backward, Forward, or Horizontal Integration
• Market Penetration
• Market Development
• Product Development
• Market Penetration
• Market Development
• Product Development
• Divestiture
III. Cash Cows IV. Dogs
• Product Development
• Diversification
• Retrenchment
• Divestiture
• Retrenchment
• Divestiture
• Liquidation
Positioning Map
References
AAACSB International. (2016). Accreditatio. Retrieved November 14, 2016, from AAACSB International: http://www.aacsb.edu/accreditation/accredited-members/global-listing.aspx?F_Country=Singapore
American Experience. (2013). The Rise of American Consumerism. Retrieved October 16, 2016, from American Experience: http://www.pbs.org/wgbh/americanexperience/features/general-article/tupperware-consumer/
Bush, T. (2016, April 20). SWOT Analysis of Starbucks, the World’s Leading Coffeehouse Chain. Retrieved October 7, 2016, from Pestle Analysis: http://pestleanalysis.com/swot-analysis-of-starbucks/
Buxton, N. (2016, March 18). Dunkin’ Donuts reveal location of first four stores. Retrieved November 14, 2016, from EatOut: http://www.eatout.co.za/article/dunkin-donuts-reveal-location-first-four-stores/
Chron: http://smallbusiness.chron.com/coffee-shop-sales-growth-67281.html
Coyiuto, S. T. (2004, July 23). Wanna study in Singapore, lah? Retrieved November 14, 2016, from Philstar Global: Lifestyle: http://www.philstar.com/young-star/258545/wanna-study-singapore-lah
Dalavagas, I. (2016, January 11). SWOT Analysis: Starbucks Corp. Retrieved October 7, 2016, from Value Line: http://www.valueline.com/Stocks/Highlights/SWOT_Analysis__Starbucks_Corp_.aspx#.V_nYXDsgdw9
David, F. R. (2011). Strategic Management: Concepts and Cases (13 ed.). South Carolina: Prentice Hall.
Geereddy, N. (2013). Strategic Analysis Of Starbucks Corporation. Retrieved October 7, 2016, from Harvard Scholar: http://scholar.harvard.edu/files/nithingeereddy/files/starbucks_case_analysis.pdf
Goldschein, E. (2011, November 14). 11 Incredible Facts About The Global Coffee Industry. Retrieved October 16, 2016, from Business Insider: http://www.businessinsider.com/facts-about-the-coffee-industry-2011-11?op=1#
Gregory, L. (2015, September 10). Starbucks Coffee’s Vision Statement & Mission Statement. Retrieved October 7, 2016, from Panmore Institute: http://panmore.com/starbucks-coffee-vision-statement-mission-statement
Hawley, J. (2015, October 15). Who Are Starbucks’ Main Competitors? (SBUX). Retrieved October 10, 2016, from Investopedia: http://www.investopedia.com/articles/markets/101315/who-are-starbucks-main-competitors.asp
Holleman, L., Lawson, A., & Pinciotti, G. (2013, September). Starbucks Industry Profile and Organization Analysis. Retrieved October 12, 2016
Ibis World. (2015, November). The Retail Market for Coffee in the US: Market Research Report. Retrieved October 12, 2016, from IBIS World: http://www.ibisworld.com/industry/the-retail-market-for-coffee.html
Index Mundi. (2016). Algeria Demographics Profile 2016. Retrieved November 14, 2016, from Index Mundi: http://www.indexmundi.com/algeria/demographics_profile.html
Index Mundi. (2016). Congo, Democratic Republic of the Demographics Profile 2016. Retrieved November 14, 2016, from Index Mundi: http://www.indexmundi.com/democratic_republic_of_the_congo/demographics_profile.html
Index Mundi. (2016). Egypt Demographics Profile 2016. Retrieved November 14, 2016, from Index Mundi: http://www.indexmundi.com/egypt/demographics_profile.html
Index Mundi. (2016). Ethiopia Demographics Profile 2016. Retrieved November 14, 2016, from Index Mundi: http://www.indexmundi.com/Ethiopia/demographics_profile.html
Index Mundi. (2016). Ghana Demographics Profile 2016. Retrieved November 13, 2016, from Index Mundi: http://www.indexmundi.com/ghana/demographics_profile.html
Index Mundi. (2016). Kenya Demographics Profile 2016. Retrieved November 14, 2016, from Index Mundi: http://www.indexmundi.com/kenya/demographics_profile.html
Index Mundi. (2016). Libya Demographics Profile 2016. Retrieved November 14, 2016, from Index Mundi: http://www.indexmundi.com/libya/demographics_profile.html
Index Mundi. (2016). Morocco Demographics Profile 2016. Retrieved November 14, 2016, from Index Mundi: http://www.indexmundi.com/morocco/demographics_profile.html
Index Mundi. (2016). Nigeria Demographics Profile 2016. Retrieved November 14, 2016, from Index Mundi: http://www.indexmundi.com/nigeria/demographics_profile.html
Index Mundi. (2016). South Africa Demographics Profile 2016. Retrieved November 14, 2016, from Index Mundi: http://www.indexmundi.com/south_africa/demographics_profile.html
Jurevicius, O. (2016, April 27). Starbucks SWOT analysis 2016. Retrieved October 7, 2016, from Strategic Management Insight: https://www.strategicmanagementinsight.com/swot-analyses/starbucks-swot-analysis.html
References
Krispy Kreme. (2016). WELCOME TO KRISPY KREME SA. Retrieved November 14, 2016, from Krispy Kreme Doughnuts: http://www.krispykremesa.com
Lee, K. Case Study: Starbucks Coffee. GRC-411.
Marshall, C. (2015, May 14). The first Starbucks coffee shop, Seattle - a history of cities in 50 buildings, day 36. Retrieved October 10, 2016, from The Guardian: https://www.theguardian.com/cities/2015/may/14/the-first-starbucks-coffee-shop-seattle-a-history-of-cities-in-50-buildings-day-36
Malhotra, V. (2013, February 11). Starbucks case-study. Retrieved October 7, 2016, from LinkedIn Slideshare: http://www.slideshare.net/VikkasMalhotra/starbucks-casestudy-16466939
NanYang Technological University. (2015). NTU At A Glance 2015. Retrieved Novembe 14, 2016, from NanYang Technological University: http://www.ntu.edu.sg/AboutNTU/CorporateInfo/FactsFigures/Documents/NTUAtAGlance2015.pdf
NanYang Technological University. (2016). Academic Highlights. Retrieved November 14, 2016, from NanYang Technological University: http://www.ntu.edu.sg/AboutNTU/Pages/AcademicHighlights.aspx
NASDAQ . (2016, November 6). SBUX Company Financials. Retrieved November 6, 2016, from NASDAQ: http://www.nasdaq.com/symbol/sbux/financials?query=income-statement
National University of Singapore. (2016, March 22). NUS is world’s top 10 for 13 subjects, and Asia’s best for 24 subjects. Retrieved November 14, 2016, from NUS: https://news.nus.edu.sg/press-releases/10180-2016-qs-subject-rankings
Reynolds, M. (2016). Coffee Shop Sales and Growth. Retrieved October 8, 2016, from
Rothaermel, F. (2015). Strategic Management (2nd Edition ed.). New York, United States of America: McGraw-Hill Education.
Singapore Management University. (2016, September). STUDENT ENROLLMENT. Retrieved November 14, 2016, from Singapore Management University: https://www.smu.edu.sg/about/university-information/student-statistics/student-statistics
Starbucks Coffee. (2016, March 3). Starbucks Stores in Historic Places Across Europe and North Africa. Retrieved November 14, 2016, from Starbucks Coffee: https://news.starbucks.com/news/starbucks-stores-in-europe-and-north-africa
Starbucks Coffee. (2016). Starbucks South Africa. Retrieved November 14, 2016, from Starbucks Coffee: http://www.starbucks.co.za/about-us/starbucks-south-africa
Starbucks Corporation. (2016). A Different Drink In Every Store. Retrieved October 6, 2016, from Starbucks : http://www.starbucks.com
Starbucks Corporation. (2016). Company Information. Retrieved October 10, 2016, from Starbucks: https://www.starbucks.com/about-us/company-information
Starbucks Corporation. (2016). Starbucks Company Timeline. Retrieved October 10, 2016, from Starbucks: http://www.starbucks.com/about-us/company-information/starbucks-company-timeline
Study Singapore. (2015, February 25). Complete List of Universities in Singapore. Retrieved November 14, 2016, from LinkedIn: https://www.linkedin.com/pulse/complete-list-universities-singapore-study-singapore-
Sun, L. (2016). SWOT Analysis of Starbucks Corporation (SBUX). Retrieved October 7, 2016, from The Motley Fool: http://www.fool.com/investing/2016/10/07/is-healthy-eating-really-taking-a-bite-out-of-fast.aspx
The Current State of the Global Coffee Trade | #CoffeeTradeStats. (2016, September 30). Retrieved October 10, 2016, from International Coffee Organization: http://www.ico.org/monthly_coffee_trade_stats.asp
Thompson, A. (2016, June 23). Starbucks Coffee’s Generic and Intensive Growth Strategies. Retrieved November 7, 2016, from Panmore: http://panmore.com/starbucks-coffee-generic-strategy-intensive-growth-strategies
Trefis Team. (2016, September 19). Let's Look At Starbucks' Growth Strategy. Retrieved November 6, 2016, from Forbes: http://www.forbes.com/sites/greatspeculations/2016/09/19/lets-look-at-starbucks-growth-strategy/#6879ee197175
United States Department of Agriculture . (2016, June). Coffee: World Markets and Trade . Foreign Agricultural Service .
White, W. (2016, February 22). Starbucks SWOT Analysis: The Best Coffee Makers. Retrieved October 7, 2016, from Inevitable Steps: http://inevitablesteps.com/swot-analysis/starbucks-swot-analysis/
White, W. (2016, January 29). Starbucks Competitors: The Big Three. Retrieved October 12, 2016, from Inevitable Steps: http://inevitablesteps.com/company-analysis/starbucks-competitors/