seventh international conference on intellectual property

innovationgrowth through

www.pi2012.fr

paris 15–16 march 2012 \ Pavillon d’Armenonville

An initiative from

NTELLECTUAL PROPERTY has become one, if not the most key aspect of competitiveness in our knowledge societies within a world that is now unstable, ephemerical, brutal and multi-polar.

Contemporary economies are now at the heart of the Law, the figure, and the valuation of intellectual property assets : patents, trademarks, utility models, domain names, and copyright.

As proven by recent headlines, the protection of these rights exceeds by far the legal sphere, with its strategic, tactical, financial and business dimensions.

As a reference for IP professionals, the  7th occurrence of the Paris’ International Conference on Intellectual Property will be punctuated by two agendas :

1. technical and international “Growth through innovation”

2. political and mostly French “Innovation as a challenge in the Presidential election”.

In gathering both policy-makers, companies and all the IP professionals for a great debate at the beginning of the Presidential campaign, the event will be particularily outstanding.

It will tentatively provide practical answers to the following questions :

- Support to innovation : how can we ensure the transition from policy-making to the best financing practices ?

- Judiciary and patents : following recent transatlantic developments, towards the unitary patent in Europe and the America Invents Act in the U.S., what are the new challenges of harmonization ?

- Which are the best strategies in order to value your innovation policies ?

- Digital world, eco-innovation, fight against counterfeiting : What are the issues at stake ? How can we anticipate the risks ?

More than 50 very high-level speakers will respond to these questions and to more, notably through a multiplicity of industry case studies ; several French and international leaders will come to expose their valuation strategies, their innovation policies. Hundreds of participants are awaited, of which two-thirds of SMEs, multinationals and public research centres.

I

INNOVATION IS A WONDERFUL ENGINE FOR GROWTH

www.pi2012.frAgenda and informations onResearch and Production

THURSDAY 15 MARCH, 2012 DAY 1 8 : 25 am WELCOME

Xavier Demulsant President COMPAGNIE NATIONALE DES CONSEILS EN PROPRIÉTÉ INDUSTRIELLE (CNCPI)

8 : 30 am KEYNOTE INTRODUCTION 3 INNOVATION AT THE HEART OF THE POLICY FOR RESEARCHLaurent Wauquiez French Minister of High Education & Research

replaced by Emmanuel Terrasse Advisor for Research, Space and Industry, on behalf of the Minister

9 : 00 am OPENING ADDRESS 3 INNOVATION, A CORPORATE PHILOSOPHYPhilippe Forestier co-Founder & EVP, Global Affairs & Communities DASSAULT SYSTÈMES

9 : 30 am 3 STATE LOAN PLAN FOR INNOVATION, SATT 1 AND IRT 2 : WHICH NEW INNOVATIVE INVESTMENTS FOR FRANCE ?Strategy for research and innovation : practical case studies \ Technology Transfer Acceleration Companies (SATT) : challenges and modus operandi \ The review of measures : which investments ? According to which criteria ? \ Which appraisal of innovation over time ?Pierre Gohar Director of Innovation and Relations with Companies CNRS

Patrick Terroir Managing Director CDC PROPRIÉTÉ INTELLECTUELLE

Nicolas Torno Director of Patents & Inventions PASTEUR INSTITUTE

Chair Éric Enderlin Intellectual Property Attorney1. SATT : Companies for the acceleration of technology transfer - 2. IRT : Institutes of technological research

10 : 30 am Coffee break

11 : 00 am 3 PATENT FUNDS : WHO IS CONCERNED ? WHAT ARE THE ISSUES AT STAKE ?What are the objectives of these funds ? What are the sums involved ? Who are the key players ? \ Benefits for universities and SMEs \ France Brevets : Preview of the experimentation and validation phase \ Which criteria for valuation ? for portfolio optimization ?Introduction Philippe Braidy Chairman CDC ENTREPRISES Chairman & CEO CDC PROPRIÉTÉ INTELLECTUELLE

Jacques Darcy Head of Technology Transfer & Intellectual Property EUROPEAN INVESTMENT FUND \ Luxembourg

Sandrine Millet Head of the Patent Department FRANCE TÉLÉCOM-ORANGE

Jean-Charles Hourcade Chief Executive Officer FRANCE BREVETS

Clotilde Turlèque Advisor to the Director of Valuation COMMISSARIAT À L’ÉNERGIE ATOMIQUE

Chair Albert Hassine Intellectual Property Attorney

12 : 00 pm 3 R&D TAX CREDIT : ARE THE GOALS BEING ACHIEVED ? WHAT ARE THE NECESSARY EVOLUTIONS ?What are the practical effects on innovation in France ? \ Is it possible to achieve better performance ? \ How to promote a tax cut in tough economic times \ Should we go farther ? How far ? \ Should a ’French Patent Box’ be placed on the agenda ?Introduction Laure Reinhart Deputy Chief Executive Officer OSÉO

Jean-Louis Brayer Président & Chief Executive Officer DIVERCHIM

Agnès Bricard President SUPREME COUNCIL OF THE INSTITUTE OF CHARTERED ACCOUNTANTS

Jean Perrot Director of Institutional Relations, Research EADS

Chair Bruno Flesselles Intellectual Property Attorney

12 : 50 pm KEYNOTE SPEECH 3 PROMOTING A PLAN FOR BETTERING THE IP SYSTEMS IN EUROPEKerstin Jorna Head of Unit Industrial Property, Internal Market & Services DG EUROPEAN COMMISSION

1 : 10 pm Lunch

2 : 30 pm 3 EUROPEAN UNITARY PATENT : WHEN ? HOW WILL IT ANSWER TO THE INDUSTRY EXPECTATIONS ?Will the consensus meet initial expectations ? \ What are the practical benefits over current systems ? \ Which roles for the EPO and national IP offices ? \ Which guarantees on costs, on quality ? \ Which exceptions ? \ Which perspectives for the Unitary Patent Jurisdiction ?Introduction Yves Lapierre Director General NATIONAL INSTITUTE OF INTELLECTUAL PROPERTY

Philippe Cros Director of Intellectual Property RHODIA

François Quentin Chairman of the Board of Directors HUAWEI TECHNOLOGIES FRANCE

Béatrix de Russé Executive Director, Intellectual Property & Licensing TECHNICOLOR

Chair Blandine Tarrère Intellectual Property Attorney

3 : 30 pm Coffee break

4 : 00 pm 3 THE ADVANTAGES OF THE FRENCH JUDICIARY SYSTEM : HOW TO MAKE IT EVEN MORE ATTRACTIVE ?The French judicial system compared to his European neighbours \ Forum shopping : which benefits other than counterfeit-seizure ? \ Damages : how to reach a sound balance ? \ Training of judges : towards decentralisation ? \ When is it better to aim for ADR or mediation ?Marie Courboulay President of the 3rd Chamber, 1st Section PARIS TRIBUNAL OF GRANDE INSTANCE

François Garnier Legal Director Europe PFIZER, INC.

Jean-Claude Najar General Counsel, France GENERAL ELECTRIC COMPANY

Chair Christian Derambure Intellectual Property Attorney

5 : 00 pm(15’)

PERSPECTIVES 3 THE ’PATENT WARS’ by Jacques Cremer Professor of Economics TOULOUSE SCHOOL OF ECONOMICS

Introduced by Philippe Escande Editorialist LES ÉCHOS

19 : 30 Gala reception

VENDREDI 16 MARS 2012 JOUR 2 8 : 30 am KEYNOTE INTRODUCTION 3 ANSWER FOR THE FUTURE  : WHICH AMBITIONS FOR INNOVATION ?

Geneviève Fioraso Member of the Parliament, in charge of innovation in the Campaign Team of PS candidate François Hollande

9 : 00 am OPENING ADDRESS 3 INNOVATING FOR EXCELLING: THE EXAMPLE OF SCHNEIDER ELECTRICPascal Brosset SVP Innovation & CTO SCHNEIDER ELECTRIC

9 : 30 am 3 GREEN TECHNOLOGIES : ARE PATENTS BARRIERS OR CATALYSTS FOR THEIR DEVELOPMENT ?Perspectives of eco-innovation : an update of the INPI 2011 survey \ A new eldorado for patents ? \ Which definition for green technologies ? What is their scope of patentability ? \ What are the uses, the benefits and pitfalls of technology transfer ?Introduction Martine Planche Senior Executive Vice President NATIONAL INSTITUTE OF INTELLECTUAL PROPERTY

Jacques Bauvir Director of Intellectual Property MICHELIN

Pierre Hervé President & Chief Executive Officer LA TUILE DE BOIS

Georges Picard Executive Vice President IFP ENERGIES NOUVELLES

Chair Lionel Vial Intellectual Property Attorney

10 : 30 am Coffee break

11 : 00 am 3 INTANGIBLE ASSETS : A CHALLENGE FOR THE FINANCIAL MARKETS ?Perception of corporate value : how is it influenced by IP ? Quality vs. quantity ? \ How do financial markets react to press articles and releases about patents & trademarks ? \ Are rankings and ratings really helpful ? \ The effects on the shareholders, on the consumersJean-Marc Brunel Director of Intellectual Property SNECMA-SAFRAN GROUP

Patrick Legland Directeur of Global Research SOCIÉTÉ GÉNÉRALE

Fabirama Niang Director of Intellectual Property TOTAL

Chair Jean-Christophe Rolland Intellectual Property Attorney

12 : 00 pm KEYNOTE SPEECH 

Éric Besson French Minister of Industry, Energy and Digital Economy

12 : 15 pm 3 TRADEMARKS IN THE DIGITAL SPHERE : LEARNING TO REACT AND ANTICIPATE THE NEXT WAVESBrands in the realms of social networks : opportunity or risk ? \ How to value brands on the Web today \ Cyber-counterfeiting of trademarks : from identification to response \ From computer to everything mobile : new usages and emerging risksGianni Pulli Industry leader, fast moving consumer goods (FMCG), cosmetics, luxury and health GOOGLE FRANCE

Sandra Strittmatter Intellectual Property Counsel PERNOD RICARD

Patrick Hauss Business Development Director INDOM-NETNAMES

Chair William Lobelson Intellectual Property Attorney

1 : 15 pm Lunch \ Networking

2 : 30 pm 3 ANTI-COUNTERFEITING : WHAT ARE THE MISSING PIECES OF THE PUZZLE ?The Yung 2011 report and challenges of the new Law proposal \ Co-ordination with existing texts \ Internet Services : which legal statute ? \ Which co-operation between police, customs and IPR holders ? \ The newest corporate tools for fighting counterfeitsIntroduction Alain Girardet Adviser FRENCH SUPREME COURT OF JUDICATURE

Philippe Lacoste Vice President UNION DES FABRICANTS

Nathalie Moullé-Berteaux Executive Vice President, Public and Legal Affairs LACOSTE

Jean-Christophe Guerrini Partner CASALONGA AVOCATS

Chair Evelyne Roux Intellectual Property Attorney

3 : 30 pm Coffee break

4 : 00 pm 3 US PATENT REFORM : WHAT LESSONS SHOULD BE LEARNT ? WHICH BENEFITS FOR COMPANIES ?Which aspects of the Smith-Leahy America Invents Act should be inspirations for Europe ? \ How will it influence corporate IP strategies of both EU and US companies ? \ Will there be impacts on licensing, litigation, NPEs… ? \ Towards more harmonisation between IP systems worldwide ?Introduction Teresa Stanek Rea Deputy Under Secretary for Intellectual Property & Deputy Director USPTO \ United States

Olivier Nicolle Senior IP Corporate Counsel & Cluster Lead, Intellectual Property & Standards ALCATEL-LUCENT

Denise Hirsch Director of Intellectual Property INSERM-TRANSFERT

Thierry Sueur Vice President, Intellectual Property L’AIR LIQUIDE

Chair Michael Lennon Partner KENYON & KENYON LLP \ United States

5 : 00 pm 3 ’CHINESE MIRACLE’ : CAPTURING THE SUBTLETIES OF LICENSING AND TECHNOLOGY TRANSFERLosing to better win : getting inspiration from the German successes ? \ Joint-ventures, cross-acquisitions : keys to the Central Empire \ Contracts and negotiations : what should you be careful of when doing business in China ? \ What are the other risks ? How to prevent them ?Denis Boisson General Counsel, Intellectual Property Law GROUPE THALES

Sophie Korakis-Ménager Director of Intellectual Property ESSILOR INTERNATIONAL

Sheila O’Donnell General Counsel, Europe & Asia VALEO

Chair Patrice Vidon Intellectual Property Attorney

6 : 00 pm CLOSING SPEECH

Xavier Demulsant President COMPAGNIE NATIONALE DES CONSEILS EN PROPRIÉTÉ INDUSTRIELLE (CNCPI)

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15, rue MonsignyF-75002 ParisFrance3 +33 1 49 70 92 925 +33 1 49 70 92 90

Pavillon d’Armenonville Potel & Chabot Allée de Longchamp Bois de Boulogne F-75116 Paris3 +33 1 40 67 93 005 +33 1 40 67 97 25armenonville@poteletchabot.fr

Access by car Go out of the Boulevard Périphérique at Porte Maillot Take the direction Bois de Boulogne – Pont de Suresnes (around 2–3 minutes) Unlimited free parkingAccess by metro Porte Maillot station (Line 1) Take the exit n°6 avenue Charles de Gaulle (ahead of the subway platform towards La Défense) Take the direction Bois de Boulogne – Pont de Suresnes (5–7 minutes walk)Access for delivery Take “Route de la Porte des Sablons” (in the extension of the Porte Maillot) Go at the back of the “Pavillon d’Armenonville” – 1st delivery platform

On the fringe of the Bois de Boulogne near Porte Maillot, between l’Étoile and La Défense, the Pavillon d’Armenonville is a benchmark location for Parisian receptions.

Fully renovated in 2002 and 2003, this former 18th century hunting lodge combines the elegance of Belle Époque architecture with state-of-the-art equipment

Rue du Collège, 27 B-1050 Bruxelles Belgique3 +32 2 627 87 20 5 +32 2 627 87 21

13, rue du Quatre SeptembreF-75002 ParisFrance3 +33 1 53 21 90 89contact@cncpi.fr

www.premiercercle.comripi@premiercercle.com

Route de la Porte des Sablons à la Porte Dauphine

Allée de Longchamp

Route de Suresne

Boulevard André Maurois

Avenue Foch

Av. Charles de Gaulle

Sortie PériphériquePorte Dauphine

Sortie Périphérique SudPorte Maillot

Palais des

congrès

PORTEDAUPHINE

PORTEMAILLOT

Bd G

ouvi

on

Route de la Porte des Sablons à la Porte Maillot

Sortie Périphérique Nord Bois de Boulogne

Pavillond’ArmenonvillePavillond’Armenonville