Growth of TV

Source: BARB/Tech Edge *1/01/2008 – 31/08/2008

Audiences 2008* 2007 2006 2005 2004 2003 2002 2001

Individuals

(000s)56586 56287 55895 55559 55325 55674 55432 55112

Adults

(000s)47926 47521 47039 46586 46286 46519 46255 45910

Adults ABC1

(000s)24158 23623 23417 23171 22791 22549 22098 21725

Adults

16-24

(000s)

6760 6618 6471 6344 6288 6438 6309 6331

Children

(000s)8659 8766 8856 8974 9039 9155 9177 9203

What are the TV universe sizes for each audience?

How has the ownership of TV sets in domestic homes developed over time?

Year All Homes(000,000s)

TV Homes(000,000s)

Digital Homes(000,000s)

95 23 22.4 -

96 24 23.3 -

97 24.2 23.5 -

98 24.5 23.7 -

99 24.7 23.9 -

00 24.9 24.1 2.2

01 25.1 24.3 5.4

02 25.2 24.5 8.2

03 25.4 24.7 9.5

04 25.2 24.6 11

05 25.4 24.9 13.5

06 25.8 25.2 16.2

07 25.9 25.3 18.2

08 26.3 25.6 21.1

Source: TAM, JICTAR, BARB (January 08)

How has channel share changed over time?

0

10

20

30

40

50

Year

Sha

re

BBC 1 BBC 2 ITV (inc. GMTV) C4 five Others

Source: BARB/Tech Edge

*01/01/2008 – 31/08/2008

3.69 3.6 3.59 3.59 3.59 3.61 3.67 3.67 3.63 3.73 3.65 3.7 3.63 3.713.63.57

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008*

Year

Ave

Hou

rs V

iew

ed D

aily

Source: BARB/Tech Edge - Individuals*01/01/2008 – 31/08/2008

How has TV viewing developed over time?

Year No. UK TV Households Analogue DTH (in 000s)

Pay TV DTT (Top Up TV)

Total UK Free Multichannel TV

Digital Satellite (Sky Subs)

Cable Digital % of TV Homes that are Digital

Freeview

1998 23,915.00 17,234.00 19 442 3,458.00 0 26.1 0

1999 24,102.00 15,965.00 527 468 3,966.00 0 31.8 0

2000 24,465.00 14,304.00 975 494 5,051.00 870 39.1 0

2001 24,648.00 13,546.00 1,234.00 521 5,716.00 1,977.00 42.5 0

2002 24,648.00 13,132.00 0 1,887.00 6,562.00 2,086.00 39.1 1,328.00

2003 24,833.00 11,545.00 0 3,135.00 7,208.00 2,326.00 40.9 2,924.00

2004 24,883.00 9,350.00 160 4,818.00 7,609.00 2,505.00 43.1 4,433.00

2005 24,933.00 6,641.00 285 6,975.00 8,059.00 2,716.00 45.4 6,160.00

2006 24,983.00 4,721.00 326 8,490.00 8,369.00 3,198.00 47.1 7,299.00

2007 25,032.00 3,136.00 356 9,674.00 8,680.00 3,423.00 48.8 8,188.00

2008 25,133.00 1,895.00 373 10,475.00 8,939.00 3,524.00 50.7 8,732.00

2009 25,133.00 999 379 10,976.00 9,153.00 3,627.00 52.4 9,002.00

2010 25,183.00 390 383 11,298.00 9,325.00 3,709.00 53.6 9,223.00

2011 25,233.00 46 379 11,376.00 9,451.00 3,770.00 54.7 9,316.00

2012 25,284.00 0 376 11,233.00 9,526.00 3,832.00 55.6 9,190.00

2013 25,334.00 0 372 11,078.00 9,556.0 3,886.0 56.3 9,053.00

What is the growth of multi-channel access by platform (historical and projected?)

Source: Merrill Lynch  (May 2007)

57.5 56.9 56.6 56 57.4 59.3 60.8 62.5 62.8 61.3 61.7 63.5 64.2 65 64.5 65.8

42.5 43.1 43.4 44 42.6 40.7 39.2 37.5 37.2 38.7 38.3 36.5 35.8 35 35.5 34.2

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008*

Commercial BBC

% V

iew

ing

How does commercial TV perform

versus the BBC?

Source: BARB/Tech Edge*01/01/2008- 31/08/2008

Which channels does BARB measure?

All Channels

Africa Channel Bravo 2 Dave

Animal Planet (+1) British Eurosport Discovery +1

Anime Central British Eurosport 2 Discovery 1.5

At The Races Bubble Hits Discovery Channel

B4 Cartoon Network Discovery Home and Health (+1)

BBC Four Cartoon Network Too Discovery Knowledge

BBC News 24 CBBC Discovery Real Time (+1 Real Time Extra)

BBC One CBeebies Discovery Science

BBC Parliament Challenge (+1) Discovery Travel and Living

BBC Three Channel 4 Discovery Turbo

BBC Two Channel 4 +1 Disney Channel (+1)

Bedroom TV Channel Fizz Disney Cinemagic (+1)

Bid TV Channel U Diva

Bliss Chart Show TV DMAX/DMAX +1

Bonanza Bonanza CiTV E!

Boomerang (+1) Clubland E4 (+1)

Bravo (+1) Crime Investigation Network ESPN Classic

All Channels

Extreme Sports ITV3 (+1) Movies 4 Men +1

Fashion TV ITV4 MTV Base

Film 4 (+1) Kerrang! TV MTV Dance

Five Kiss TV MTV Hits

Five Life LFC MTV One

Five Life (+1) Life One MTV One+1

Five US Livingtv (+1) MTV Two

Five US (+1) Livingtv2 MTVR

Flaunt LUXE.TV Musflash

Fox News Magic TV MUTV

FX Men & Motors Nat Geo Wild

FX (+1) More 4 (+1) National Geographic (+1)

Hallmark Motors TV Nick Jnr/Nick Jnr 2

Horse and Country Movies 24 Nickelodeon/Nick Replay

ITV Play Movies 24+ Nicktoons TV

ITV1 Movies 4 Men NME TV

ITV2 (+1) Movies 4 Men 2 Nuts TV

Which channels does BARB measure?

All Channels

oMusic Q TV Simply TV

Other Sky Interactive QVC Sky Active

Paramount 2 Racing UK Sky Arts

Paramount Comedy +1 Real Estate TV Sky Box Office

Paramount Comedy 2 (+1) Real Estate TV (+1) Sky Box Office Events

Performance Channel Red TV Sky EPG

Performance Mainstreet Rockworld TV Sky Gamestar

Playboy ONE RTE1 Sky Movies Action/Thriller

Playhouse Disney RTE2 Sky Movies Active 1-8

Playhouse Disney Plus S4C Sky Movies Classics

Pop SA Direct TV Sky Movies Comedy

Pop +1 Sci-Fi (+1) Sky Movies Drama

Pop Girl Scuzz Sky Movies Family

Premiership Plus Setanta Golf Sky Movies Indie

Price-drop.tv Setanta Sports 1 Sky Movies Modern Greats

Prime TV Setenta Sports 2 Sky Movies Premiere

Propeller Setanta Sports News Sky Movies Premiere +1

Which channels does BARB measure?

All Channels

Sky Movies Sci-Fri/Horror Sumo TV UK Drama +1

Sky Movies Screen 1 TCM/TCM 2 UKTV Food (+1)

Sky Movies Screen 2 The Baby Channel UKTV Gardens

Sky News The Biography Channel UKTV Gold (+1)

Sky News Active The Box UKTV History (+1)

Sky One The Business Channel UKTV People

Sky Premiership plus The Community Channel UKTV Style (+1)

Sky Real Lives The History Channel (+1) UKTV Style 2

Sky Real Lives 2 The Hits Urban TV

Sky Sports 1 The Vault VH-1

Sky Sports 2 Tiny Pop VH-1 Classic

Sky Sports 3 Tiny Pop +1 Virgin 1/Virgin 1+1

Sky Sports Active 1-8 TMF Wedding TV

Sky Sports Active Other Toonami Wedding TV+1

Sky Sports Extra Travel Channel (+1) Xleague.tv

Sky Sports News Travel Channel 2 Zone Horror

Sky Three Trouble (+1) Zone Reality (+1 and Extra)

Sky Travel True Movies/True Movies 2 Zone Romantica

Sky Two TWC Zone Thriller

Smash Hits TV UKTV Documentary +1 Jetix

BARB February 2008

Which channels does BARB measure?

How has multi-channel access increased by platform over time?

0

5000

10000

15000

20000

25000

Year

Hom

es (

000s)

Satellite Cable DTT Other Total

Source: Ofcom report q1 2008From 2002 figures include homes with two or more reception capabilities.

Satellite & Cable figures include homes on both the analogue and digital platform