Growth hacking - Jera Retrospectiva
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Growth Hacking@sauloarruda
Growth
Hacking
–Aaron Ginn http://techcrunch.com/2012/09/02/defining-a-growth-hacker-three-common-characteristics/
“Growth hacking is a marketing technique developed by technology startups which uses
creativity, analytical thinking, and social metrics to sell products and gain exposure”
DadosDados e métricas são fundamentais de um caminho para o crescimento
CriatividadeGrowth Hacking é tanto uma ciência quanto uma arte
CuriosidadeBuscar aprofundar o conhecimento sobre como as coisas funcionam
–Justin Caldbeck http://techcrunch.com/2014/02/01/to-succeed-growth-hacking-has-to-focus-more-on-product-
development-than-marketing/
“To Succeed, Growth Hacking Has To Focus More On Product Development Than Marketing”