Growth hacking: How to grow your company, faster
-
Upload
chirag-kulkarni -
Category
Business
-
view
336 -
download
1
Transcript of Growth hacking: How to grow your company, faster
![Page 1: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/1.jpg)
Growth HackingHow to grow your company, faster
Chirag Kulkarni@chirag_kulkarni
Co-founder and CEO of Insightfully
![Page 2: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/2.jpg)
About Me
![Page 3: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/3.jpg)
Precursor to growth
• Find the RIGHT TARGET MARKET!• Build a product that customers love• Customer development • Strong team – designer, hacker, and hustler
![Page 4: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/4.jpg)
Who cares about growth?
![Page 5: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/5.jpg)
Who is a growth hacker?
![Page 6: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/6.jpg)
What does a great growth hacker look
like?
![Page 7: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/7.jpg)
The process
\\
1. Define goal or objective 2. Decide analytics tools3. Execute!4. Optimize and Analytics
1. Control Group – set group of individuals who you are testing.
2. Check Analytics.5. Repeat
![Page 8: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/8.jpg)
1. Pitch your startup2. What does your
startup do for marketing?
3. What is your proudest growth metric?
![Page 9: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/9.jpg)
Get visitorsActivate
Retain
![Page 10: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/10.jpg)
Pull Tactics
![Page 11: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/11.jpg)
Content Marketing - Infographics, ebooks
![Page 12: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/12.jpg)
Guest Blogging
![Page 13: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/13.jpg)
Get covered
![Page 14: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/14.jpg)
Webinars
![Page 15: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/15.jpg)
Speaking
![Page 16: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/16.jpg)
![Page 17: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/17.jpg)
Social
![Page 18: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/18.jpg)
Contests
![Page 19: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/19.jpg)
App Store
![Page 20: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/20.jpg)
Groupon
![Page 21: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/21.jpg)
Royalty
![Page 22: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/22.jpg)
Push Tactics
• Google, Facebook, Twitter, LinkedIn, Ads• Retargeting ads
– Adroll• PPC vs. CPM• Ad promotion through user accounts
– Ex. Instagram • Affiliate programs
![Page 23: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/23.jpg)
Product Tactics
• Make users feel special • Social Sharing • API Integrations • Incentivize for more
![Page 24: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/24.jpg)
Activation
• Landing Page• Copywriting• Onboarding • Gamification• Pricing
– 1 month free etc.
![Page 25: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/25.jpg)
Retention
• Drive content to them that they care about– Drip Campaigns
• The golden moment – Ex. Facebook. Aha!
• Customer Development • Make them feel wanted
– Give them swag– Retweet the best users often
![Page 26: Growth hacking: How to grow your company, faster](https://reader033.fdocuments.us/reader033/viewer/2022052705/58aba9df1a28abdf3c8b5ebd/html5/thumbnails/26.jpg)
Questions?