GROWTH HACKING:

Offbeat Ways To Grow Your Business

Hi, I’m Sujan Patel

I run Web Profits, a marketing agency that help companies leverage growth marketing

I am the co-founder of SaaS startups, ContentMarketer.io & Narrow.io

I'm a regular contributor at Inc., Forbes, WSJ & Entrepreneur

I'm the author of Content Marketing Playbook & 100 Days of Growth

➔ 15,000+ Customers using social advertising, inbound

marketing, word of mouth & customer delight

➔ 5000+ Customers using inbound marketing,

community, word of mouth & snarky responses

➔ 1,000+ Customers using word of mouth & influencer

marketing

➔ 10,000 Users using word of mouth, community &

influencer marketing

GROWTH HACKING IN ACTION

GROWTH HACK EXAMPLE: SNARKY RESPONSE

AGENDA

1. What is Growth Hacking?

2. Growth Framework

3. Growth Hacktics

4. Questions!

WHAT IS GROWTH HACKING?

“Growth hacking is a mindset. It’s a fast-paced, no B.S., data-driven, actionable approach to capitalize on opportunities and ideas that drive business growth.” - Me

GROWTH FRAMEWORK

WHAT YOUR PROBLEM?

SIMPLE GROWTH FRAMEWORK

1. Define your goals (be specific!)2. Brainstorm ideas3. Identify resources4. Prioritize 5. Execute6. Measure 7. Rinse & Repeat

Example of my simple framework: http://bit.ly/growthframework

HOW TO PRIORITIZE

Startups: Prioritize based on highest impact, least effort

Everyone Else: Prioritize based on highest potential gain, least time to implement

GROWTH HACKTICS

HACKTIC #1: NPS SURVEY

Leverage promoters for reviews, social shares, & testimonials

Recommended Tools:• Wootric.com• Promoter.io• Satismeter.com• Asknice.ly

ASKNICE.LY’S NPS TESTIMONIALS

HACKTIC #2 HANDWRITTEN CARDS

Recommended Tools:• Maillift.com• Bond.co• Hire a college student

majoring in art or graphic design

HACKTIC #3 SECONDARY SEO

Source: http://sujanpatel.com/marketing/growth-hacking-using-blog-comments/

ANSWER QUESTIONS ON QUORA

https://www.quora.com/What-is-the-best-email-automation-tool-for-cold-emailing-prospects-for-small-businesses-which-integrates-with-close-IO

HACKTIC #4 CREATE A COMMUNITY

BUILD REAL RELATIONSHIPS

SHARE EVERYTHING YOU KNOW

HACKTIC #5 SURVEY BASED RETARGETING

Marketizator.com

HACKTIC #6 REFERRAL PROGRAM

Tested using Intercom message

Applied winner to the main dashboard

GET ATTENTION ON SOCIAL MEDIA+

COLD EMAILS +

RETARGET WITH CONTENT MARKETING

HACKTIC #7 SMART COLD EMAILS

HACKTIC #8 USE FACEBOOK ADS TO TEST HEADLINE COPY

HACKTIC #9 LET CUSTOMERS WRITE YOUR HEADLINE COPY

USING SURVEYS

Survey users using Qualaroo asking a simple question, “Describe our product/service in one sentence?” Then use the answers as headline copy

HACKTIC #10 INCREASE LEADS & CONVERSIONS WITH LIVE CHAT

Add live chat on pricing page, during checkout process & timed based

LEADCHAT

Leadchat has smart live chat prompts that are triggered by time & sessions and a live chat team to turn charts into leads.

HACKTIC #11 THANK YOUR CUSTOMERS

Add live chat on pricing page, during checkout process & timed based

HACKTIC #12 CREATE RESOURCES/EBOOKS/TOOLS

HACKTIC #13 TROLL EVENTS

SujanPatel.com

@SujanPatel

Snapat.me