Growing Your Process Serving Business - Michael Kern, CALSPro President
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Growing Your Process Serving Business Michael Kern President, Kern Legal President, CALSPro
description
PSACO President Steve Glenn recently had the privilege of spending 90 minutes with Michael Kern who was born into the process serving industry. Steve asked Mike one question; “How do you transform a process serving company from a ‘mom and pop’ operation to a business you can grow and manage?” Please join us as the recent CALSPro Member of the Year and current President shares his experiences of taking over and growing the family business over the past 30 years. Watch all the PACES 2014 educational sessions for only $25: http://psaco.org/calendar/paces-conference/
Transcript of Growing Your Process Serving Business - Michael Kern, CALSPro President
Growing Your Process Serving
Business
Michael Kern President, Kern Legal
President, CALSPro
Growing up in this business
•2nd Generation Server•Starting at the bottom•Working to gain respect of others
Working with Your Family
•Leadership in Control•Never undermine your family in front of others
Keeping the “Family Owned” Feel
•Treat each client like they’re the most important client•Communication•Meetings• Job Duties•Treat each other with respect•Show you care about family and staff
What should have been done differently?
•Make people more accountable•Teach others the benefits of your ideas•Hire the best person for the job• Invest in your people
Work-life Balance
•Empower your staff
•Time for yourself
•Family First!
Embracing Technology
•E-filing
•Online ordering & notifications
•Tracking & status
Get Involved in Your Industry
Offering New Services
• Cost Factor
• Potential Revenue
• Potential Loss
…Pros & Cons
Embracing Online Marketing
• Social Media• Google Places & Directories• Website • Marketing (SEO, PPC)• Blog: Content Marketing
Email SignatureMichael KernPresident / CEOKern Legal Services, Inc.Office: 800-675-5376 Ext 237 Fax: 866-241-0051www.kernlegal.com l [email protected] Connect with us: Facebook l Twitter
Did You Know? Kern Legal recently launched eFiling with Riverside and Orange County Courts! Learn more here.
Your California Connection: Process Service, Court Filing, Skip Tracing, eFiling, Out of State Depositions, Writ Levies and Court Reporting Services cid:[email protected]
Client Rewards
• Early Pay Rewards• Volume-based• Specials• Gift Cards
Brochures, Price List & Flyers
Exhibit & Sponsor Client Events
Don’t Fear Competition
• Learn from others• Offer like services• Offer services they don’t• Offer better response time &
customer service
Find Acquisition Opps
• Companies that offer the same services
• Companies that are in an area you want to service
• Companies you can take to the next level
Find the Right Partners
• Technology• Marketing
Management
• Empower people to do their jobs
• Deciding when to hire
Parting Thoughts…
• Transition from “Process Server” to “Manager”
• Finding Mentors• How/if you bring children into
the business.• Succession Plan
Thank you. Questions?
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