Slide 1

Growing the Brand The VOICE Slide 2 3 Pillars of the VOICE Brand Awareness Marketing research reveals a need Brand Equity Tremendous potential Ad Revenue Increase relationships & community presence The VOICE (#1 Local News Source) Brand Awareness Ad Revenue Brand Equity Slide 3 Comprehensive Plan All 3 pillars addressed Community involvement & dedication key Diverse, multi-faceted plan Innovative signage & promotion techniques Conversation-inspiring promotional items Memorable presence at local events Slide 4 Brand Awareness Essentially Getting your name out there Building rapport with consumers Does not generate subscriptions Inherently vital nonetheless Consumers cant purchase what they dont know Slide 5 Events Kolor for Kids Childrens Festival Cranberry Blossom Festival Lunch by the River MSTC Golf Outing Key for each: Get the VOICE/Blue People in consumers perception. Slide 6 Media Promotional books Hockey Football Figure Skating Car decal Blue outfits Blue people standalone Slide 7 Items Tattoos Stickers T-Shirts Objective: Get name and logo in homes Slide 8 Brand Equity Value a consumer sees in product VOICE has value- whereas awareness is the problem Brand equity increases consumer desire Increases brand loyalty also Event participation builds equity Also improves status and trust Slide 9 Events Grand Avenue Affair Opportunity to solicit subscriptions The VOICE Chili Cook-off Excellent brand growth opportunity Rekindle the Spirit Well-attended Active participation should grow equity Key for Each: Connect with potential consumers, keep increasing area trust. Slide 10 Items The VOICE refrigerator calendars Could be included with new subscriptions Who cant use a magnetic calendar? Slide 11 Ad Revenue Make connections in local business community Personal relationships with local businesspeople Will increase awareness and ads Media kit to distribute Flash drives make sense Slide 12 Events Mardi Gras Working Womens Luncheon Business after Hours Grand Avenue Affair Golf Outing Key for Each: Forge & enhance relationships in the business community, distribute media kit. Slide 13 Items VOICE-Embossed Flash Drive Useful for business people Higher-end promotional item VoiceOfWR.com Slide 14 Closing Thoughts Growth revolves around the 3 pillars We believe The VOICE > Daily Tribune Must level the playing field 1/3 of those surveyed use DT daily 2/3 unaware of The VOICE Your product + our plan = #Winning