BRAND Voice-2014 2
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Transcript of BRAND Voice-2014 2
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CREATING A BRAND WITH A VOICE
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Where Do I Begin?
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EVERY PROJECT BEGINS WITH RESEARCH & DISCOVERY
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BRAND STRATEGY IS KEY THE DNA
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How Do I Find My Voice?step 1 : decide the platform your
product will live in
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WHO IS YOUR AUDIENCE
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UNITED NUDE
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RALF LAUREN
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WHAT DOES YOUR PRODUCT SAY?
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MICHAEL KORS
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SEPARATE YOURSELF FROM YOUR COMPETITION
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CLARITY OF VISION
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SOMEONE TO LEAD A TEAM
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Constructions Are The Foundation Of A Great Collection
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DESIGN WITH A CLEAR VISION IN MIND
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CHANEL
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COLOR BRINGS THINGS TO LIFE
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YOUR MONTRA SHOULD BE
“Consistency Is Essential In Building The Personalty Of My Brand & Giving It A Voice “
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LEAD THE PACK
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SPERRY TOPSIDER
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HOW DO I GET THEM TO LISTEN?
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ENGAGE YOUR CUSTOMER WITH SM
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GIVE YOUR CUSTOMER OPTIONS
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BLOGGERS ARE THE NEW AMBASADORS OF STYLE
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Keep In Mind
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