GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with Social

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#GC2016 1 GEEKING OUT: DRIVING SUCCESS ON SOCIAL

Transcript of GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with Social

#GC2016

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GEEKING OUT: DRIVING SUCCESS ON SOCIAL

#GC2016

STEPHANIE HEFFERNAN Sr. Ecommerce Marketing Manager

GEEKING OUT: DRIVING SUCCESS ON SOCIAL

NEAL BOORNAZIAN Executive Vice President

#GC2016

GEEKING OUT: DRIVING SUCCESS ON SOCIAL

#GC2016

MULTI-CHANNEL INTEGRATION

DIRECT MAIL/CATALOG EMAIL CREATIVEFACEBOOK ADS

PAID SEARCH

#GC2016

MAKING THE MOST OF VIDEO

#GC2016

MAKING YOUR CREATIVE GO FURTHER

One button = 48% higher conversion rate

#GC2016

MAKING YOUR CREATIVE GO FURTHER

Color change = 32% higher CTR, 7% more efficient CPA

#GC2016

MAKING YOUR CREATIVE GO FURTHER

#GC2016

MAKING YOUR CREATIVE GO FURTHER