The Messaging-as-a-Platform Opportunity Driving ......The "Messaging-as-a-Platform" Opportunity...
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The "Messaging-as-a-Platform" Opportunity — Driving Conversational Commerce for Brands Jeff Michaud VP Client Strategy, 3Cinteractive [email protected]
Transcript of The Messaging-as-a-Platform Opportunity Driving ......The "Messaging-as-a-Platform" Opportunity...
The "Messaging-as-a-Platform"
Opportunity — Driving Conversational
Commerce for Brands
Jeff MichaudVP Client Strategy,
3Cinteractive
What is Conversational Commerce?
Utilizing chat, messaging, or other
natural language interfaces (i.e. voice)
to interact with people, brands,
or services and bots
Source: http://www.ekathimerini.com/resources/2016-07/mobile_web-thumb-large.jpg
Gen Z makes up over one
quarter (26%) of the U.S.
population with $44B in annual
spending power.
• “Generation Z: New insights into the mobile-First mindset of teens.” Google, Dec. 2016.
• Schroeder, Jules. “How To Tap Into The Millennial $200 Billion Buying Power With Social Media.” Forbes, Forbes Magazine, 1 Nov. 2017,
www.forbes.com/sites/julesschroeder/2017/10/31/how-to-tap-into-the-millennial-200-billion-buying-power-with-social-media/#40c4e06b1161.
Millennials now lead the
way with $200B in annual
spending power.
More than half (52%) of 13-
17 year-olds say they spend
3 or more hours a day using
messaging apps.
• “Generation Z: New insights into the mobile-First mindset of teens.” Google, Dec. 2016.
• “Survey: Millennials, Gen Z Adults Prefer Texting Over Talking In Person.” Study Finds, 18 Oct. 2017, www.studyfinds.org/millennials-gen-z-communicate-texting/.
7 in 10 millennials and Gen Z
prefer to communicate by text
message than in person.
53% of teens age 13 to 17
mostly use smartphones to
make purchases online.
90% of shoppers said they
use their smartphones in
stores while shopping.
• “Generation Z: New insights into the mobile-First mindset of teens.” Google, Dec. 2016.
• “Survey: 90 Percent Of Retail Shoppers Use Smartphones In Stores.” Marketing Land, 23 July 2015, marketingland.com/survey-90-percent-of-retail-
shoppers-use-smartphones-in-stores-135759.
Mobile shopping revenue for
November & December grew 28%
over 2016 to almost $36B.
Adobe: Online holiday revenues hit record high amid surging mobile growth.” Chain Store Age, 16 Jan. 2018,
www.chainstoreage.com/technology/adobe-online-holiday-revenues-hit-record-high-amid-surging-mobile-growth/.
Mobile shopping represented
33% of all online revenue
during the holiday season.
“Chat is going to be the next great
operating system. Apps will come to be
thought of as the new browsers; bots
will be the new websites. This is the
beginning of a new internet.”
—Ted Livingston, CEO, Kik
Livingston, Ted. “The Future of Chat Isn't AI.” Medium, 1 Mar. 2016, medium.com/@tedlivingston/the-future-of-
chat-isn-t-ai-b07f65bc252.
Messaging as a Platform (MaaP)
SMS WhatsApp FB Messenger QQ Mobile WeChat
Messaging Apps by Monthly Active Users (Millions)
3500
1000 1000 887 846
“Message Wars 2.” OnDevice. 2015.
Over 90% of SMS users
remain active after 90 days1
The average app loses 77% of
its users in the first 3 days
and 95% after 90 days2
1. Data from average 3C client opt-out rates
2. Bolton, David. "The Average App Loses 77% Of Its Users..." Web. 3 Nov. 2016.
Native App vs SMS User Retention
(Days)
Today’s Experience with SMS
Tomorrow’s Experience with RCS
![Opportunity to improve provider to patient communication with text messaging [infographic]](https://static.fdocuments.us/doc/165x107/58abf7e81a28ab504e8b7b71/opportunity-to-improve-provider-to-patient-communication-with-text-messaging.jpg)
