Grow your school with social media!
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Transcript of Grow your school with social media!
Grow Your School with Social Grow Your School with Social Media!Media!
NC Middle School Conference 2012
Derek L. McCoy
Derek L. Derek L. MMccCoyCoy
PurposePurposeShare the impact social media
can have on your schoolShare some best practices for
practical use
Today’s TalkToday’s Talk
Focus Topics TodayFocus Topics Today
Branding
Communicati
on
Opera
tion
s
BrandingBranding
BrandingBrandingTells the world/visitor what your
school is aboutAllows us to see your values/what is really important
Allows us to see how you bring your vision and mission to life
BrandingBranding
BrandingBranding
BrandingBrandingBest Practice Model – BHS Principal
BrandingBranding
Best Practices• PD with staff on school/class blogs• Spell check• Text only is intimidating
CommunicationCommunicationHow do you get your message to
your stakeholders?What are essentials you/your
school need to communicate to stakeholders?
CommunicationCommunication
Facebook Facts
Facebook Facts
Facebook Facts
CommunicatioCommunicationn
Best Practices• Continuous talks about professional language• Know your district’s social media policy•Use a client to manage multiple accounts: Tweetdeck, HootSuite
OperationsOperations
•Is social networking•Enables us to create circles of friends•Is an opportunity for dynamic collaboration
LivebinderLivebinder
Committee approachProfessional language
• Leave profiles open• Monitor followers regularly• Know your district’s policies• Not about length, convey the point• Make it about communication• Be prepared to drive and remind
Best PracticesBest Practices
ResourcesResources
We can easily forgive a child who is afraid of the dark; the We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light.real tragedy of life is when men are afraid of the light.
– Plato– Plato