Grow Your Business Using Social Media
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description
Learn how businesses are using popular social media tools like Twitter, Facebook, LinkedIn and YouTube for online promotion. A presentation given for the Derby Chamber of Commerce on behalf of Wichita Area Technical College.
Transcript of Grow Your Business Using Social Media
Social Media for Businesses
Grow your business using social media
What is Social Media
Boone Oakley on YouTube
@52Teas on Twitter
Our @52teas account on Twitter has single-handedly saved this business from extinction. Prior to Twitter we shipped one to two packages of our custom, hand-crafted artisan tea blends every 2-3 weeks. We are currently shipping 40-50 parcels a week on average to all parts of the US and Canada, Germany, UK, Australia, and the Netherlands.
Social Media Stats
300 Millions Users
20 Millions Users
? Millions 1min = 10 hrs
47 Millions Users
New Era of Marketing
Traditional Media● TV● Radio● Print● Direct Mail
'Broadcast'
New Media● Immediate interaction
& Feedback● Data driven● Practically real-time● Self produced media● Relationships
New Era of Marketing
● @Garyvee spent $7,500 via three marketing / advertising channels.
● Then Tweeted, for free and got 1,700 orders in 48 hours.
Billboard Radio Direct Mail Twitter0
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Brand & Reputation Management
Every day, people discuss your personal and corporate reputations on blogs, forums, and websites. This kind of transparency requires new reputation management skills.
Social Media Strategy
What are your Goals Who is your Audience What is your Approach
= Social Media Initiatives
User name or Vanity URL
Social Media Tools
Learning tools can be easy.
Earning someone's trust, maintaining credibility, creating a sense of belonging to a community can be harder.
It can take time to build your reputation on social media sites.
● Personal or Company● Job Seekers● Employers● Belong to groups● Discussions, Q&A ● Recommendations● Video
YouTube
● Watch/Share/Comment● Embed into your site● Record real-time● Product Reviews● Promote your business● Advertise
http://www.youtube.com/wichitabootcamp
Facebook.com/mycompanyname
Pages, Groups, Profiles
●Pages = public figure, business, or brand
●Groups = your personal Facebook experience
●Profiles = personal page
Facebook Ads
● Like Google AdWords● Content Ads● Event or Fan Page Ads● CPC or CPM
Facebook Fan Box
The Fan Box is a social widget that allows Facebook Page owners to attract and gain Facebook fans from their own website.
● Like a blog, 140 characters
● Like Facebook status updates
● Like instant messaging
● Like world wide chatroom
Getting Started With Twitter
● Create your Twitter account● Add your logo or photo● Add your bio and link to website● Build your network● Engage your community● Track and analyze results
Your Twitter Image
Build Your Network
● Address book● Top followers● Follow other peoples followers● Search.Twitter.Com for your interests● Follow people who follow you
Engage Your Community
Save Your Favorites
● Fav the nice things said about you
● Great list of 3rd party references for your company
Give people a reason to follow you
Publish things that fit within your brand, but that are also interesting and helpful to your audience.
Track and Analyze
@replies
#hashtags
Tools
Twitter's open API allows for 3rd party applications
Blog
Find this online
•MiaLynnLee.com
•Slideshare.net/webbiegirl
•Delicious.com/mialynnlee/socialmedia
