Grow Your Email List, Build Relationships, and Monetize Your Blog or Business at BlogHer '13

Grow Your Email List, Build Relationships, and Monetize Your Blog or Business

#BH13Email INTERNET SSID: BlogHer | No Password Required


LAURA FUENTES@SuperGlueMom & @MOMables

INSTRUCTOR

#BH13EmailINTERNET SSID: BlogHer | No Password

Required

Hello!• I LOVE lunch• I help parents make food

their kids will actually eat• Community• MOMables• SuperGlueMom• Campaign work


Required

Why I Email?

@SuperGlueMom & @MOMables


Required

More on Email…• Communicate• Share valuable information• Builds relationships

• Can’t you do this with Social Media?


Required

HOW

• Offer something of value• Join others• Convenience



Required



Required

You’ve got their email… now WHAT


Required


• Brand recognition• Build killer emails• Exclusive opportunities• Personal & relatable• Bring value

• Content• Offers• Giveaways…etc.


Required

My thoughts on monetizing…

Community• Transparency• Relationship• It takes time• Consistency• Product “fit”• Quality

Brands• Relationship• Reputation• Metrics (page & list)• Previous campaigns• Delivery


“People want to buy

from people they

trust, not a logo”–

@SuperGlueMom @MOMables

“Brands want to tap into

communities, as a

blogger, that’s your

value”– @SuperGlueMom @MOMables

#BH13Email INTERNET SSID: BlogHer | No Password Required


LAURA FUENTES@SuperGlueMom & @MOMables

INSTRUCTOR

“BlogHer is a snake meal of

ideas in a wonton wrapper of

love. Afterwards you need a 2-

day nap, then it nourishes you

for a year.”– @debontherocks

Grow Your Email List, Build Relationships, and Monetize Your Blog or Business at BlogHer '13

Technology

Transcript of Grow Your Email List, Build Relationships, and Monetize Your Blog or Business at BlogHer '13