Grow your business overseas - Amazon S3...2019/06/26  · Nguyen Thanh Trung Senior International...

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our focus Trade Leadership Development International Trade Research www.hinrichfoundation.com 218 exporters trained from 2016-2019 12 Hanoi 83 Manila 113 Ho Chi Minh Small and medium-sized export enterprises continue to play an essential role in the growth of emerging nations. Through technology and increased market integration, SMEs in Asia have easier access to overseas markets and can actively explore business opportunities in the region and around the world. The Hinrich Foundation, together with Leipzig University’s Small Enterprise Promotion and Training Program (SEPT), developed the Export Manager Advanced Training Program to provide exporters practical skills to further grow their business overseas. Export Manager offers practical coursework taught by SME internationalization experts from Germany over two weekends. This intensive program is designed for business owners, export managers and professionals involved in business development for international markets. Class size is limited to 30 participants for each cohort - allowing for personal attention and networking opportunities. This program, which started in 2016, has trained over 218 exporters in the Philippines and Vietnam. A few of the enterprises we’ve trained Key benefits for participants Recognized training Earn a certificate conferred by Leipzig University Results-focused insight Workshops combined with 1-on-1 business coaching and online learning World-class instruction Instructors have rich global expertise in helping SMEs in emerging markets Grow your business overseas Export Manager Advanced Training Program

Transcript of Grow your business overseas - Amazon S3...2019/06/26  · Nguyen Thanh Trung Senior International...

Page 1: Grow your business overseas - Amazon S3...2019/06/26  · Nguyen Thanh Trung Senior International Sales Supervisor TEKCOM “Prior to EMAT, I already had exposure in export marketing.

our focus Trade Leadership Development • International Trade Research

www.hinrichfoundation.com

218 exporters trained from 2016-2019

12Hanoi 83

Manila

113Ho Chi Minh

Small and medium-sized export enterprises continue to play an essential role in the growth of emerging nations. Through technology and increased market integration, SMEs in Asia have easier access to overseas markets and can actively explore business opportunities in the region and around the world.

The Hinrich Foundation, together with Leipzig University’s Small Enterprise Promotion and Training Program (SEPT), developed the Export Manager Advanced Training Program to provide exporters practical skills to further grow their business overseas.

Export Manager offers practical coursework taught by SME internationalization experts from Germany over two weekends. This intensive program is designed for business owners, export managers and professionals involved in business development for international markets. Class size is limited to 30 participants for each cohort - allowing for personal attention and networking opportunities.

This program, which started in 2016, has trained over 218 exporters in the Philippines and Vietnam.

A few of the enterprises we’ve trained

Key benefits for participants

Recognized trainingEarn a certificate conferred by Leipzig University

Results-focused insightWorkshops combined with 1-on-1 business coaching and online learning

World-class instructionInstructors have rich global expertise in helping SMEs in emerging markets

Grow your

business overseas

Export ManagerAdvanced Training Program

Page 2: Grow your business overseas - Amazon S3...2019/06/26  · Nguyen Thanh Trung Senior International Sales Supervisor TEKCOM “Prior to EMAT, I already had exposure in export marketing.

What exporters say ...

“The knowledge I absorbed during the course is totally applicable and practical. I did not expect that I would benefit this much – learning more economic terms, getting the most updated knowledge, participating in effective group work and working with active learners.”

Nguyen Thanh Trung

Senior International Sales Supervisor TEKCOM

“Prior to EMAT, I already had exposure in export marketing. However, this advanced training enlightened me although we have been in the export business for quite some time, there is still a plethora of information (target markets and intermediaries/final customers) that I should follow with an in-depth study. This EMAT program shall help Lao Integrated Farms build a stronger and sustainable export position in the coming years. ”

Donna PadreExport Manager

Lao Integrated Farms, Inc.

Contact usTo know more about the Export Manager Advanced Training Program:

Visit www.hinrichfoundation.comEmail [email protected]

Prof. Dr. Utz Dornberger Gunnar Kassberg Philip Friebel Director Lecturer & FIT4export Research Fellow SEPT Program Program Coordinator & Trainer

Leading industry & academic partnersThanks to our partner institutions, Export Manager has been successfully organized in Ho Chi Minh, Hanoi and Manila.

Intensive training to grow your businessInspired by the good practices and successful experiences of German SMEs called “Mittelstand”, Export Manager delivers practical training to help enterprises overcome competitive challenges and turn them into profitable opportunities.

Session 1 International markets & value proposition This session focuses on understanding customer demand in the exporter’s target market and designing a value proposition for its new customers.

Session 2 Market entry strategies This session focuses on identifying distribution and communication channels, branding, customer relationship management and presentation of business plans.

Coaching Participants discuss specific export strategies one-on-one with the instructor to address their company’s specific needs.

Online courses International Trade Center – SME Trade Academy Supplementary export topics are offered through online modules, such as: • Export Sales & Negotiation • Intro to Cross-border Contracts • Intro to Standards & Sustainability • Intro to Supply Chain Management

Delivered by experts in SME internationalization Export Manager participants highly rate Leipzig University instructors with their mastery of international businesses and dynamic teaching approach.