Grow Your Business By Being Social
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Transcript of Grow Your Business By Being Social
Grow Your Business By Being Grow Your Business By Being Social:Social:
#GYBBBS#GYBBBS
A Cyber Guardians Online A Cyber Guardians Online CourseCourse
©Bradley W. Deacon 2014 ©Bradley W. Deacon 2014
Presentation Presentation Objectives Objectives
Introduce you to social media platformsIntroduce you to social media platforms
The 80/20 caring/sharing rule The 80/20 caring/sharing rule
How to integrate each platform How to integrate each platform
Tracking results Tracking results
How to empower staff to assist in driving social How to empower staff to assist in driving social media media
Highlight legal and ethical issues Highlight legal and ethical issues
Identify how collaboration is the key to social media Identify how collaboration is the key to social media successsuccess
Social MediaSocial Media
Social Media Is All About Social Media Is All About SharingSharing
• Facebook • Twitter • Pinterest• Instagram• Paper-li• Slideshare
Digital Natives Digital Natives
Vintage Social Vintage Social NetworkingNetworking
Have Things Changed?Have Things Changed?
Lectures In 2000 & Lectures In 2000 & 20142014
Pros • Paying attention• Improves note taking• Reinforces learning
Cons • Offers distractions• Peer pressure to message
Pros • Efficiency• Sharing notes• Search engine access Cons
• Less efficient • Cannot clarify a point via a search engine instantaneously
Social Media ChannelsSocial Media Channels
FacebookFacebook
TwitterTwitter
Instagram Instagram
Pinterest Pinterest
LinkedInLinkedIn
SnapChat SnapChat
You-TubeYou-Tube
Dozens More Dozens More
Growing Daily Growing Daily
Search Engine #1 Search Engine #1
Have you searched where your business sits Have you searched where your business sits on Google?on Google?
How easy is it to find your business on How easy is it to find your business on search engines?search engines?
You can be #1 On Google with a good social You can be #1 On Google with a good social presencepresence
Best of all its FREEBest of all its FREE
Tips On Being #1 On Tips On Being #1 On Google Google
Have a social media strategy Have a social media strategy
Ensure social media strategy is in place & is Ensure social media strategy is in place & is consistentconsistent
Share regularly with 80/20 even 90/10 rule Share regularly with 80/20 even 90/10 rule
Engage with your Engage with your ‘‘fansfans’’ or or ‘‘followersfollowers’’
Personalize a Personalize a ‘‘Thank-youThank-you’’ for each new for each new ‘‘fanfan’’ or or ‘‘followerfollower’’
Do not automate a Do not automate a ‘‘thank youthank you’’
Best Chance Of Being #1 On Best Chance Of Being #1 On Google Google
TwitterTwitter
Facebook Facebook
Instagram Instagram
PinterestPinterest
YouTubeYouTube
FourSquare-Swarm FourSquare-Swarm
LinkedIn (Including LinkedIn (Including group group participation)participation)
About.MeAbout.Me
Blog (Monthly Post Blog (Monthly Post Sufficient) & Sufficient) & Integrated to Integrated to share on social share on social media channelsmedia channels
SlideshareSlideshare
Social Media Is All About Social Media Is All About SharingSharing
““Once In Cyber Space Always In Cyber SpaceOnce In Cyber Space Always In Cyber Space””
• Facebook • Twitter • Pinterest• Snapchat • Tumblr • Instagram• You Tube
Social Media ExplainedSocial Media Explained
Work Smarter Not Work Smarter Not Harder Harder
Curate Content Curate Content
Set & Forget Set & Forget
Be Front Of Mind Be Front Of Mind
Content Tools Content Tools
Buffer Buffer
Klout Klout
Hootsuite Hootsuite
Paper.liPaper.li
BufferBuffer
Free to link 3 Social Media AccountsFree to link 3 Social Media Accounts
Posts automatically to one or all three of Posts automatically to one or all three of your accountsyour accounts TwitterTwitter Facebook Account Facebook Account LinkedInLinkedIn
Buffer Posting Times Buffer Posting Times
Set times to post at your markets best Set times to post at your markets best suited time suited time
Select from a range of content that have Select from a range of content that have identified that your market likes to seeidentified that your market likes to see
Daily Quotes are popular Daily Quotes are popular
KloutKlout
Free Free
Easy to use Easy to use
Curate content based on what you believe Curate content based on what you believe your market to like your market to like
Great to set and forget with five minutes Great to set and forget with five minutes effort per dayeffort per day
Content FiltersContent Filters
Content FiltersContent Filters
Share Great Content Share Great Content
Klout Tracking Klout Tracking
Paper.LiPaper.Li
Paper.liPaper.li
Free Free
You are the publisherYou are the publisher
Set and forget content from a host of sourcesSet and forget content from a host of sources
Can add electronic adds in the Can add electronic adds in the ‘‘paperpaper’’ for $9 per for $9 per month that when clicked link back to your month that when clicked link back to your business business
Free version is effectiveFree version is effective
Auto send to Facebook and Twitter Auto send to Facebook and Twitter
Pinterest Pinterest
PinterestPinterest
Social networking site Social networking site
FreeFree
Similar to a large corkboard Similar to a large corkboard
Excellent for sharing links, images & ideasExcellent for sharing links, images & ideas
‘‘PinPin’’ direct from your browser direct from your browser
PinsPins
Pins are like bookmarks with images Pins are like bookmarks with images
Can be added with one click on your board Can be added with one click on your board
Pins can be shared Pins can be shared
Pins Pins
Boards Boards Only limited by your imagination or projectsOnly limited by your imagination or projects
Encourages creativity for engagement Encourages creativity for engagement
Pinterest & Business Pinterest & Business Boards Boards
Create a business Pinterest Create a business Pinterest
Determine your market demographic Determine your market demographic
Create boards around demographicCreate boards around demographic
Pin daily to a range of your boardsPin daily to a range of your boards
Encourage creativityEncourage creativity
Ponti Seafood Seattle Ponti Seafood Seattle
Not All About YouNot All About YouPonti Seafood ExamplePonti Seafood Example
Share Tips Share Tips
Pinterest StrategyPinterest Strategy
Twitter Twitter
Great for engagement Great for engagement
Excellent Sharing Tool Excellent Sharing Tool
#tag friendly #tag friendly
Engage in #tags for reality TV, AFL games etc Engage in #tags for reality TV, AFL games etc based on your demographicbased on your demographic
SamplesSamples
#aflhawkspies #AFLgrandfinal #masterchefau #aflhawkspies #AFLgrandfinal #masterchefau
Power Of the # TagPower Of the # TagAcross All ChannelsAcross All Channels
Identify what #tag generates Identify what #tag generates ‘‘LikesLikes’’ or or ‘‘FollowersFollowers’’
Use up to 5 #tags on a postUse up to 5 #tags on a post
Australia Campaign has generated in excess of Australia Campaign has generated in excess of 860,000 fans860,000 fans
#australia staff search #Australia and share best #australia staff search #Australia and share best imagesimages
In excess of 100,000 fans on Instagram can In excess of 100,000 fans on Instagram can generate income for persons with such numbers generate income for persons with such numbers of of ‘‘fansfans’’
LinkedIn LinkedIn
FreeFree
Professional Facebook in a senseProfessional Facebook in a sense
Increase your professional network Increase your professional network
Example 1,099 connections connect me to in Example 1,099 connections connect me to in excess of 14M peopleexcess of 14M people
SlideshareSlideshare
Free Free
Encourages sharing Encourages sharing
Eventbrite Eventbrite Free if tickets are free Free if tickets are free
Great for sharing on social media Great for sharing on social media
Builds your database Builds your database
About.Me Splash pageAbout.Me Splash page
FreeFree
Great to get your name out Great to get your name out
Massive global reachMassive global reach
Great for Online Business Great for Online Business
Great Analytics Great Analytics
Profile Page Profile Page
Profile AnalyticsProfile Analytics
Profile Views This Profile Views This MonthMonth
Profile Views This YearProfile Views This Year
Venue ReviewsVenue Reviews
YelpYelp
Urbanspoon Urbanspoon
TripAdvisor TripAdvisor
Eatability Eatability
ACCC is now investigating if they need to be ACCC is now investigating if they need to be regulated (Crikey, 2011)regulated (Crikey, 2011)
A Negative Review A Negative Review
In a nutshell In a nutshell ‘‘bury itbury it’’
Commence a campaign in your business to Commence a campaign in your business to encourage encourage ‘‘Positive ReviewsPositive Reviews’’
Graphics Graphics
Professional Graphic Designer Professional Graphic Designer
Create your business logo and brand Create your business logo and brand identity identity
Presenter Media Package Presenter Media Package
Samples of Self Generated Samples of Self Generated Graphics Graphics
Engagement Engagement
Collaboration is the key Collaboration is the key
Share fellow business owners content Share fellow business owners content
Post content that works Post content that works AnimalsAnimals Daily quotes Daily quotes Cute Baby images (memes) Cute Baby images (memes) Be mindful of copyright law Be mindful of copyright law
Competitions Encourage Competitions Encourage EngagementEngagement
Sharing Leads To Sharing Leads To Engagement Engagement
Paper.LiPaper.Li
TwitterTwitter
Facebook Facebook
LinkedInLinkedIn
Instagram Instagram
Foursquare Foursquare
Facebook Business Site Facebook Business Site Reality Reality
Facebook business sites are possibly only Facebook business sites are possibly only seen by 4% of your audience seen by 4% of your audience
Facebook want you to advertise Facebook want you to advertise
Average Average ‘‘LikeLike’’ from Facebook paid add can from Facebook paid add can average at $1 or more per acquisition average at $1 or more per acquisition
Organic growth is best through your activity Organic growth is best through your activity and the sharing by your audienceand the sharing by your audience
Value Of A Facebook Value Of A Facebook FanFan
A Facebook fan is worth $174 to a brand, up A Facebook fan is worth $174 to a brand, up 28% since 2010, according to Syncapse, a 28% since 2010, according to Syncapse, a social media marketing firm.social media marketing firm.
Based on: brand loyalty, propensity to Based on: brand loyalty, propensity to recommend, media value, cost of recommend, media value, cost of acquisition and brand affinityacquisition and brand affinity
Though $174 is an average figure, the value Though $174 is an average figure, the value varies depending on brand. varies depending on brand. (Business Insider (Business Insider Australia 2013)Australia 2013)
Value In PerspectiveValue In Perspective
Apps Apps
Becoming Affordable Becoming Affordable
Great if you have inbuilt engagement tools Great if you have inbuilt engagement tools
Genuine Coupons Genuine Coupons
Precinct App Precinct App
You Tube You Tube Free Free
Create A ChannelCreate A Channel
Viral Potential (See Below) 16M Views in 5 Viral Potential (See Below) 16M Views in 5 days days
DefamationDefamation
Cause of action through the courts to Cause of action through the courts to compensate a person for the damage compensate a person for the damage suffered from a suffered from a ‘‘published attackpublished attack’’ on on reputation. reputation.
PublicationPublication
What form did the publication take-Oral, What form did the publication take-Oral, written, conduct?written, conduct?
To whom was it published and to how many?To whom was it published and to how many?
Where was it published?Where was it published?
When was it published and for how long?When was it published and for how long?
About whom was it published?About whom was it published?
Lack Of Control Or Lack Of Control Or Recall Recall
No ability to control a post once it is posted No ability to control a post once it is posted
No control over screen shots being saved No control over screen shots being saved and disseminated and disseminated
No ability to recall or shut down the post No ability to recall or shut down the post once it has been shared once it has been shared
Publisher Publisher
Each person who publishes or participates Each person who publishes or participates in the publication of defamatory matter may in the publication of defamatory matter may be liable?be liable?
Employer is liable for the publication by its Employer is liable for the publication by its employee provided the publication was employee provided the publication was authorized or made in course of authorized or made in course of employment.employment.
Social Media Policy Social Media Policy
Introduce a social media policy Introduce a social media policy
Have the policy incorporated into an online Have the policy incorporated into an online social media course for all new employees social media course for all new employees
Online courses are excellent evidence to Online courses are excellent evidence to establish employee has received establish employee has received appropriate training appropriate training
Social media policies and training manage Social media policies and training manage riskrisk
Social Media & Social Media & EmployeesEmployees
Provide staff an Provide staff an ‘‘Online Social Media CourseOnline Social Media Course’’
Educate employees about the use of social Educate employees about the use of social media media
Explain how after hours use can impact the Explain how after hours use can impact the company & ongoing employment company & ongoing employment
Identify how they need to protect their own Identify how they need to protect their own reputation as well as yoursreputation as well as yours
Provide an overview of bullying Provide an overview of bullying
Empower Staff Empower Staff
Identify key staff to do your social media Identify key staff to do your social media
Provide them access to social media online Provide them access to social media online & in-store training & in-store training
Allow 30 minutes per day to post on social Allow 30 minutes per day to post on social media channels media channels
Monitor their activity Monitor their activity
Anonymity Anonymity
Social media use can be anonymous Social media use can be anonymous
Fake identitiesFake identities
Pseudonyms to disguise the true identity Pseudonyms to disguise the true identity may be used by personsmay be used by persons
Internet Protocol (IP) Masking Internet Protocol (IP) Masking
Social Media & TrollsSocial Media & Trolls
Case Study USA #tag ambushing Case Study USA #tag ambushing
Stalking Case Studies Stalking Case Studies
Habitual harassment Habitual harassment
Database Rules & Database Rules & SpamSpam
Ensure follow Spam Act Rules Ensure follow Spam Act Rules
ACMA getting strict on Spam ACMA getting strict on Spam
Must have approval to market to via email Must have approval to market to via email etc etc
Must have an opt out option Must have an opt out option
Lets Grow TogetherLets Grow TogetherTwitter @bradleywdeaconTwitter @bradleywdeacon
ContactsContacts
0403-191-4410403-191-441
Google Me Google Me ““Bradley W DeaconBradley W Deacon””
#1 Google #1 Google