Groupon - behind the scenes by Bernardino Frola
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Behind the scenes Bernardino Frola 19 December 2016 JavaScript & NodeJS community Salerno
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Transcript of Groupon - behind the scenes by Bernardino Frola
Behind the scenes
Bernardino Frola19 December 2016
JavaScript & NodeJS community Salerno
2008
2010
2010
Node.js appHomepage
Node.js appDeal page
Node.js appCheckout page
Routing layer
2010
2013
2015
Product lifecycle
PRD
Product management Graphical Design
PRD
Product management
Design
Development
A/B experimentTreatment 1
A/B experimentTreatment 2
Winning treatmentRolled out Mid-2016
New deal page re-design, natively includes new UMS featuresEnd of 2016
Deal page design to match mobile design
Under the hoodUrgency messaging
UMS API
Inventory service
Deal Page
Real-time events service
Configuration client
Localization service
Groupon API
Cache
A/B experiments client
UMS API Deal Page
Real-time events service
Groupon API
Cache
Datastore
Clickstream
Kafka
Storm
UMS API Deal PageReal-time events service
Groupon API
Cache
{ timeBucket: 2016-05-01-16H, timeGranularity: HOURLY event: VIEW, count: 1},...{ timeBucket: 2016-05-02-14H, timeGranularity: HOURLY event: PURCHASE, count: 4},{ timeBucket: 2016-05-02-15H, timeGranularity: HOURLY event: VIEW, count: 3}
{ urgencyMessages: { dailyViews: 11 viewed today, static: Limited Time Remaining! }}
Process
Build messages
Thanks!
● Keep in contact:○ Add me (Bernardino Frola) on LinkedIn
● Sources:○ Groupon infrastructure history: I-Tier: Dismantling the Monolith○ A/B testing: Stats 101: An Intuitive Guide to A/B Testing by Michael Sussman○ Screenshots: Groupon.com
