Group 7 Social Media-Use of Twitter Respect the … 7– Social Media-Use of Twitter Respect the...
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Group 7– Social Media-Use of Twitter Respect the Road, Sab Miller
Transcript of Group 7 Social Media-Use of Twitter Respect the … 7– Social Media-Use of Twitter Respect the...
THE BRIEF:
To increase followers and interactions on Sab Miller’s Respect the road Twitter channel @RespectTheRoad through a contest.
THE CREATIVE EXECUTION :
Our campaign, #Blow The Whistle, asked people to blow the whistle against any anyone/anything that was coming in the way of road safety by raising their voice and literally carrying a whistle in their pockets.
We conducted a Twitter contest and asked people what they would like to “#Blow The Whistle” against.
Media coverage: Our campaign was covered by prominent sites like Campaign India, indiantelevision.com etc.