Group 6 Advertising Report
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Transcript of Group 6 Advertising Report
Indo German Training Centre Page 1
A Project on
Advertising Failures
Prepared By
Chirag Janyani (10)
Samvit Khadilkar (37)
Swapnil Pathak (44)
Tanmay Dighe (48)
Venkatraman Iyer (50)
Indo German Training Centre Page 2
Index
SR No. Particulars Page No
1 Objectives 4
2 Product 1 : Mayur Suiting 5-12
3 Product 2 : Kinetic Blaze 13-23
4 Product 3 : Pepsi Max 24-32
5 Conclusion 33
6 Bibliography 34
Indo German Training Centre Page 3
Executive Summary
In the entire project work we studied the 3 brands and their advertisements. The basic objective
of the project was to identify and study the advertisement campaign and its failure.
We took 2 domestic brands and an international brand.
1) Mayur Suiting- We analyzed 2 important factors of failure in their advertisement-
a) Wrong selection of celebrity
b) Lack of content
2) Kinetic Blaze- This advertisement couldn‟t work out because of its wrong positioning.
Insipte of having additional features Blaze couldn‟t survive in the market because of its
advertisement failure.
3) Pepsi Max- It is the international brand which we have chosen. They advertised their
product in different countries. But perception of this advertisement differed from country
to country because of various social issues. This campaign failed in some countries.
By analyzing all these campaigns we gave some recommendations which they could have
implemented in their advertisement campaigns. We also conducted a survey wherein we got
the responses about the advertisement campaigns stated above. It gave us a different
perspective to analyze these campaigns.
Indo German Training Centre Page 4
Objectives
To study two domestic (Mayur Suiting & Kinetic Blaze) and an international (Pepsi Max)
products‟ advertisement.
To analyze the impact of the advertisement.
To find out the reasons of failure of the advertisement.
To study the “7 Box Model” of advertising.
To conduct a survey to obtain respondents‟ opinion on the advertisement.
To suggest recommendations for implementation in the advertisement.
Indo German Training Centre Page 5
Mayur Suiting’s
Indo German Training Centre Page 6
Company Profile
Mayur Suiting‟s, the innovative and value for money brand, is a part of RSWM Limited, the
flagship company of Rs 4,739 crore LNJ Bhilwara Group.
For almost 30 years, Mayur has been constantly delivering high quality fabric to the markets in
India as well as other countries in the world. Constant modernization and introduction of state-
of-the art technology has enabled it to be a competitive brand in the suiting & shirting industry.
The comprehensive product-mix includes fabric ranges for classic formal wear as well as semi
formal wear. This includes unique blends of Polyester Viscose. All this is available in different
yarn counts and shades.
Mayur produces in excess of 12 Million Meter / Annum. Mayur has been the recipient of the
extremely prestigious SRTEPC award for many consecutive years.
Mayur has certifications like ISO 9002 and ISO 9001:2000 Accreditation, TQM Implemented
Plant, ERP Management systems to ensure Timely delivery and Internationally acceptable „4-
Point‟ system for Grading.
Mayur has robust distribution network that takes the product to the four corners of the country.
The company has its products in over 7000 retail outlets all over India.
Indo German Training Centre Page 7
Segmentation-Targeting-Positioning
Mayur is a mass market fashion brand that is aimed at SEC B, C and D category. Its primary
target group (TG) is middle class.
Mayur competes with other players like Raymond‟s, Reid & Taylor, Grasim and Vimal. Brands
like Raymond and Reid & Taylor have successfully positioned themselves as „Elite‟ brands in
the market. But Mayur has failed to do so despite being continuously endorsed by celebrities. It
is still perceived as „Value for money‟ „Economical‟ brand.
The brand is so addicted to the celebrity that the tagline is “Stars Ki Pasand". It sounds like the
younger brother of Lux soap which is " Sitaron ka saundarya sabun". Like Lux, the brand also
faces the issue of customers not believing that the celebrity actually use the brand.
The primary competitors are brands like Raymond‟s, Grasim and Reid and Taylor.
Initial advertisement success
Earlier Shahrukh Khan was associated with Mayur . The hiring of shahrukh Khan gave
immediate boost and tempo to the product sales, which augmented up to 70-80% in 1992- 1993
because of the celebrity tag attached to it.
New advertisement campaign
After ShahRukh, the brand was not able to sustain the momentum. With ShahRukh, the company
hit upon a novel idea of catching the stars with potential to make it big. That may be one of the
reasons why Chandrachur Singh was roped in. But he could not make it to the big league. After
chandrachoor singh was dropped Sehwag endorsed the brand.
Reasons for failure & analysis.
A] Selection of Celebrity
Advertisement campaign with Chandrachoor singh failed miserably. After “Machis” & “Josh”
Chandrachoor Singh didn‟t give any hit movies.
The advertisement shows Chandrachoor Singh rehearsing a dialogue in a Mayur suiting &
shirting outlet. The dialogue is “Me kya hun ye toh waqut hi bataega” which roughly translates
as “One day everyone will know my real potential”
Indo German Training Centre Page 8
1.What they wanted to communicate?
Chandrachoor Singh was a newcomer who had delivered two hit movies in a row. He was seen
as an actor with good potential & future prospects. The brand aimed at associating itself with
these values. A similar advertising strategy had worked for them in the past with Shahrukh Khan.
2.What went wrong?
Unfortunately Chandrachoor Singh couldn‟t continue his successful form in bollywood. He
delivered a series of flops & was no more a sought after actor.
This had a negative impact on the brand(Mayur). This advertisement campaign failed in creating
an association with a „Popular Celebrity‟. Also, it didn‟t improve „brand recall‟.
3. Dip-stick study
We did a Dip-stick study for evaluating for evaluating the brand recall of Mayur suiting &
shirting.
Q.1. which are some of the brands in suiting & shirting industry?
Raymonds
Reid & Taylor
Grasim
Mayur
Others
Indo German Training Centre Page 9
Q.2.Who was the brand ambassador of Mayur suiting?
Content of the Advertisement
1. Analysis of actual advertising(video)
Mayur was endorsed by Sehwag between years 2003-04 to 2006. Sehwag was in peak of his
cricketing career during this period. He had a huge fan base. But Mayur failed to capitalize on
Sehwags top form & ever increasing popularity. These advertisements failed due to illogical &
ineffective content.
2. Content (storyline) of the advertisement
Sehwag is playing cricket in a lane with the kids. He hits a six & the ball lands up in a classroom
of a girl‟s college. Sehwag is forced by kids to procure the ball. So he wears a (Mayur) suit and
goes to the classroom, pretends like a teacher & collects the ball. Suddenly a kid appears there &
says “Arey Sehwag what‟s taking you so long?”. Now the girls recognize that this guy is Sehwag
and run after him. Sehwag comes down without being caught by the girls & the advertisement
ends.
Shahrukh
Sehwag
Chandrachoor Singh
Others
Indo German Training Centre Page 10
3. What went wrong?
Mayur always relied on celebrities & their image for advertising purpose. With Sehwag they had
chosen the right person to endorse their brand. But the advertisement lacked creativity & concept
completely. The brand should have tried to encash popularity of Sehwag in India & his top form
in his profession. Instead it was shown that Sehwag is not recognized at all by the girls when he
goes to procure the ball. This is contradictory to the brand‟s tag line “Sitarron Ki Pasand”; as a
celebrity is (assumed to be) recognized everywhere by fans.
4. Comparison with advertisement of competitors
1. Previous advertisement of Mayur with Shahrukh Khan:
Mayurs ad-campaign with Shahrukh Khan was very successful. They roped in Shahrukh
in year 1995 when he was seen as a potential actor with good future prospects. The
advertisement was simple but very effective in terms of brand building & recall. It had
good jingle like “Mayur-Mayur kya hit!!Kya fit!!” & a very effective punchline
“Shahrukh „Mayur‟ Khan!!”. The ad worked wonderfully for Mayur establishing strong
brand associations & recall.
2. Raymond:
Raymond is the biggest player in suiting & shirting industry in India in terms of sales &
market share. Raymond never depended on „Celebrities‟ for brand image & positioning.
Instead they focused on real, human relationship based ads portraying strong, confident &
successful characters. This was always accompanied by their very popular & appealing
tagline “Raymond, the complete man”. Their ads had a distinct & prominent brand recall.
3. Reid & Taylor:
Reid & Taylor successfully encashed the image associated with “James Bond”. Their
brand was endorsed by Pierce Brosnan who played the character of „James Bond‟ in the
movies. This established the brand as being synonymous with „style, passion &
manliness‟. Their tagline “Bond with the best” also had a significant brand recall. Reid &
Taylor was also endorsed by Amitabh Bachchan strengthening the brands image.
Indo German Training Centre Page 11
Recommendations:
A] Change in advertising strategy:
Mayur has always been dependent on “Celebrity Endorsement” for promotion and creation of
brand image & recall. Its tagline “Sitaro Ki Pasand” also highlights Celebrity Endorsement.
Celebrity endorsement is an effective way increasing brand awareness & brand value. But it is
not the only way of advertising. Mayur should also focus on communicating its differentiating
factors to the customers. In case of Mayur these differentiating factors are its „Performance
Fabric‟ which is manufactured for addressing some special requirements like high wicking, cool
comfort, anti-bacterial, anti-static, odour preventive, biodegradable and energy fabric, etc.
These special fabrics should be promoted through ad-campaigns. This will increase associations
with brand & brand recall.
B] Modifications in existing advertising strategy:
Even if Mayur continues to rely primarily on „Celebrity Endorsement‟; it should consider having
several brand ambassadors. Lux follows this strategy very effectively. From past many years Lux
has several Bollywood actresses as brand ambassadors at any point of time. This magnifies brand
associations & brand recall thus improving brand equity.
Indo German Training Centre Page 12
7Box Strategy
Indo German Training Centre Page 13
Kinetic Blaze
Indo German Training Centre Page 14
Kinetic Blaze
History:
Kinetic Engineering Limited is the flagship company of the $500MN Firodia group of
companies. It is one of the pioneering groups in automobiles in India. It was founded in the year
1972 by Mr. HK Firodia. He was known as the doyen of the Indian Automobile Industry. .
Kinetic Engineering Limited offers Engineering and manufacturing excellence and they have
diverse portfolio to manufacturer all different types of transmission components (gears , shafts ,
axles , etc) & different engine components like crankshafts , cylinder heads, camshafts etc . KEL
also manufactures complete gear box & engine assemblies for auto & non auto products. . KEL
has a press shop, weld shop; paint shop & can manufacture chasis, rims, mufflers etc. KEL also
assembles complete vehicles for some of its customers
Indo German Training Centre Page 15
Kinetic Blaze:
Kinetic Blaze was introduced by Kinetic Motor Company Limited. It was designed and produced
by Mr. Leopoldo Tartarini. He is known as world renowned Italian automobile designer. It was
launched in the year 2006. Blaze entered with powered by powerful 165 cc engine. The
maximum power delivered by this is 11.6 bhp. Blaze facilitates easy driving even on uneven
roads. With its advance technology Kinetic Blaze offers stability even at high speeds. Its push
button electric start automatic gear transmission mechanism and styling added „wow factor‟ to it.
Kinetic Blaze is so far the most powerful scooter in India. It was a mean machine and very
heavy.
Features of Blaze-
A disc brake
a four-valve engine
First scooter to get a tachometer and handle-bar counter balancers
Fourth biggest two-wheeler (165 cc,11.6 bhp)
Indo German Training Centre Page 16
Kinetic Blaze Advertisement:
The advertisement of Kinetic Blaze goes like this:
There is a guy called Rohit Varma who is on tenth floor with his Kinetic Blaze.
Lot of fans are waiting down to see him on kinetic blaze girls are dying to see Rohit
Varma.
Suddenly this guy comes from his room on blaze and he jumps with his bike from tenth
floor and rides away.
He goes away without meeting his fans and thus disappointing them.
Competitors:
The competitors of Kinetic Blaze were:
Honda Activa
Hero Honda Pleasure
TVS Scooty
Suzuki Access
Analysis of Hero Honda Pleasure Advertisement:
Hero Honda Pleasure has Priyanka Chopra as a Brand Ambassador whereas Kinetic
Blaze doesn‟t have a Brand Ambassador.
Indo German Training Centre Page 17
Hero Honda Pleasure has shown all the features in the advertisement but Kinetic
Blaze haven‟t shown the features which makes customers unaware about the features
of Kinetic Blaze.
There are different colours of Hero Honda Pleasure which are shown in the
advertisement but Kinetic Blaze only shows single colour which means that there is
only single colour available in Kinetic Blaze.
The Tag line of Pleasure is: “Why boys should always have fun”. This shows that
they have positioned their bike for a particular segment i.e. Women. They have
targeted women for the advertisement. The Tag Line for Kinetic Blaze is: “Shortcut
to Fame”. Kinetic Blaze fails to position their product and it is not appealing to a any
particular class.
Advertising Agency:
The advertisement is been designed by Grey Advertising. Kinetic had allotted advertising budget
of Rs 25 Crore. Kinetic planned to print ads in all the newspapers and participated in local events
all over the India.
Reasons for the failure of Advertisement campaign:
Tag line- Shortcut to Fame: their tag line shortcut to fame is a disappointing statement it
means that for fame there is a shortcut which is unrealistic.
Pricing: Being a moped it was priced heavily compared to its competitors.
Advertisement failed to promise bike‟s value for money.
Advertisement displays features of bike in very unclear fashion. One doesn‟t pay
attention to the words that actually talk about specifications of bike. In the end you only
remember about the guy in this advertisement and not more about the bike and its
specifications.
They should have focused more on bikes specifications apart from showing it as short cut
to fame. Showing bikes very unique features which were first of its kind in India during
that time would have really helped them for the promotion of product and its value for
money.
Indo German Training Centre Page 18
STP Analysis
Segmentation-
Segmentation of Kinetic Blaze can be done with the following variables.
1) Geographic- It includes the geographical area where they wanted to sell the product.
Blaze was introduced in Metro Cities, semi metro cities and in towns.
2) Demographic- This comprises various factors such as age group, gender, income level,
education. Kinetic focused on age group of 20-35. In their advertisement a boy has acted
as the owner of the Blaze which creates an impact that blaze is only for male consumers.
As Blaze costs high around 55000 which can be affordable only by consumers having
income of 30000 per month.
3) Psychological- This type of segmentation consist of motivation, attitude, perception etc.
The Bike Lovers can be segmented under this parameter. As Blaze motivates to have
fame, the people can also be segmented who want to get fame.
4) Psychographic- This deals with the life style of the consumers. The people with modern
life style can go for Blaze rather than people from traditional life style.
Targeting-
This new model of Kinetic targeted the youngsters, college going students. In the Blaze
advertisement they have shown college campus and college students which itself explains their
target market. The expected age group was of 20-35. Some of their advertisements campaigns
are done by female, but in the main promo a boy has acted as owner of the Blaze. Basically
kinetic targeted both male and female consumers.
Positioning-
Blaze came up with its tagline as “Shortcut to Fame”. They tried to associate the Blaze with fame
through its motto & advertisements campaign. They position themselves as Fame which means if
an individual owns a Blaze he/she will be famous. That kind of mind set they tried to create. The
Blaze tried to also shift the consumers‟ minds from a bike to a moped because of its advanced
features.
Indo German Training Centre Page 19
7 BOX ANALYTICAL MODEL
Target Audience
Age Group between 20-35
Current Belief
Heavy Moped
Current Do
They don‟t buy
Proposition
Style
Power
Comfort
Support
Design by Mr.
Leopoldo Tartarini
(World Renowned
Italian Automobile
Designer
165cc Engine, Power
11.6 bhp
Specious, Telescope
shock absorber
High Engine C
hh
Desired Belief
Allows Them to Get Fame
Desired Do
Make Them Purchase
Indo German Training Centre Page 20
Target Audience-
Kinetic came up with a new stylish model called Blaze. They basically targeted the youngsters.
With its modern technology and stylish look they tried to cover the large market. Their targeted
age group was from 20 to 35. With this offering they targeted the urban college going youth
which wants to break away from the league of motorcycles without compromising on power
delivery. They expected altogether a new market segment for this particular product.
Current Belief-
This means what consumer thinks about the product. It includes the first perception of consumer
about particular product. In spite of having a moped with higher capacity and a modern look
customer treated Blaze as a heavy motorcycle. Many of consumers didn‟t go for it because of its
high weight.
Current Do-
The result of the belief reflects on purchasing decision of the consumers, as consumers found
Blaze as heavy moped to drive. Blaze commercial focused on a mala driving the blaze which
created an impact on purchasing decision of female customers. They didn‟t go for it.
Support –
Support includes the different qualities of the product which help them to propose the customers.
With the help of this support the main objective of the product can be achieved. In this case Blaze had some extra qualities which were new in the market. Kinetic introduced this model with 165 cc engine, 11.6 bhp power and Italian design. With higher engine capacity, high speeds availability, strong tires, stylish look, availability of different colors product tried to attract the their target segment.
Proposition-
With above support balanced moped was introduced which could facilitate facilitates style,
power, comfort. Its heavy tires helped the consumer to ride the blaze on any kind of road. Its
Italian design which was introduced by Mr. Leopoldo Tartarini made the Blaze stylish. This was
the proposition which kinetic wanted to develop in consumers‟ minds.
Desired Belief-
The tagline of Blaze was “Shortcut to fame”. Through the advertisement campaign they showed
how Rohit Varma (owner of Blaze) got fame because of having Kinetic Blaze. With the help of
commercial they tried to relate the fame with Blaze. They thought that people could get attracted
towards the Blaze because of its association with fame.
Desired Do-
With the help of their advertisement campaign they tried to make consumers buy this moped.
Indo German Training Centre Page 21
Recommendations-
There are some recommendations for the improvement of their existing advertisement campaign.
These can be advertising practices which they could have implemented-
The commercial of the Kinetic Blaze couldn‟t relate to its features. The promo could
have shown its specifications in a different manner.
Blaze was the first powerful moped with 165 cc engine capacity, Italian design, 11.6 bhp
power. They should have advertised this product by a young celebrity rather than a
normal guy. Celebrity endorsement could have played a better role.
Blaze had 4 different colors which they didn‟t show in the advertisement. We
recommend them to include all the different colors in their advertisement.
Indo German Training Centre Page 22
Questions asked to the respondent
Following are some questions which we asked some of respondents about the Blaze
advertisement.
1) Have u ever heard about the Kinetic Blaze?
Yes No
2) Have you seen the advertisement of Kinetic Blaze?
Yes No
(If No then thank the respondent and end the survey)
40%
60%
Chart Title
Interseting
Relevant
No Yes
40%
60%
Chart Title
Interseting
Relevant
No Yes
Indo German Training Centre Page 23
3) How did you find the advertisement?
a) Interesting b) Relevant c) Irrelevant
4) Could you associate the product with the advertisement?
Yes No
5) Does advertisement help the consumer to make purchase decision?
Yes No
6) Which recommendation will u give to improvise the advertisement?
Interseting
Relevant
Irrelevant
Yes
No
Indo German Training Centre Page 24
Pepsi Max
Indo German Training Centre Page 25
About Pepsi –
Caleb Bradham, a young pharmacist began experimenting with spices, juices and syrups. He was
trying to create a refreshing new drink to serve consumers. With tried experiments and
combinations he invented a drink known around the world Pepsi Cola which succeeded beyond
all expectations. It was started in 1898 as “Brad‟s Drink”. In 1903 he named it as “Pepsi Cola”
and started a company in back room of his pharmacy and applied to the US patent office for
trade mark. In 1963 it was name to Pepsi. Pepsi today is biggest competitor of coca cola. Pepsi
has market share of 31% worldwide.
Pepsi has several other brands to name a few, 7Up, Pepsi Max, mountain Dew, Quaker Oats,
Gatorade and many more.
Pepsi Max
A low calorie, sugar free cola marketed by Pepsi co. as an alternative to Pepsi and Diet Pepsi. It
differs from Pepsi in that it contains aspartame, potassium benzoate, acesulfame
potassium, calcium disodium EDTA and panax ginseng extract while it does not contain high
fructose corn syrup or sugar. It contains nearly double amount of caffeine. Pepsi Max was first
launched in United Kingdom and Italy in 1993. They expanded to Ireland, France, Netherlands
and Australia the same year. In 1994 Pepsi Max sold approximately in 20-25 countries.
Indo German Training Centre Page 26
Segmentation-
1. Geographic-
Pepsi Max is a global product. It has its presence in 20 or more countries.
2. Demographic-
It comprises various factors such as gender, marital status, income, education, occupation. Pepsi
Max focuses on age group 20-35 comprising of males. Education and occupation does not affect
consumption of Pepsi Max.
3. Physiological-
Consumption of beverage does not depend upon physiological factors like needs, motivation,
personality, perception, learning and attitudes.
4. Psychographic- Lifestyle does not play a role in consumption of beverage.
5. Sociocultural- It is accepted by society.
Targeting-
The main target for Pepsi Max is young men.
Positioning-
It is positioned as no sugar, no calorie beverage.
Indo German Training Centre Page 27
Competitor-
Pepsi Max is brought into market to compete with Coke Zero which is sugar free cola drink coca
cola.
Coke zero is well marketed Coca-Cola‟s campaign revolved around the term “zero” being the
name of the brand, and at the same time the main attribute that characterizes the product, zero
sugar
Taste:
The taste is the most important factor , From the research it was clear that people prefer other
flavors because both of them didn‟t taste really good , however Coca-Co la Zero tasted a little
bit better than PEPSI Max.
Initial advertisements-
Initial advertisements by Pepsi Max had featured celebrities like Kim Kardasian and Snoop Dog.
Celebrities in the advertisement were physically fit and advertisement conveyed the message of
fitness.
Indo German Training Centre Page 28
About “the lonely advertisement”, 2008
Pepsi Max with initial success of advertisements went on to make a new advertise in different
way.
In 2008, Pepsi Max came out with an advertisement of 3 pictures, which are as follows
1) A calorie tries to commit
suicide by cutting of veins.
2) A calorie attempts for suicide again with different technique this time by hanging itself.
3) At the end calorie finally shoots itself to death.
Why advertisement failed?
Advertisement was created by German Ad agency named BBDO. In Germany advertise was
accepted and it was considered as funny.
This advertisement got a lot of criticism in UK and USA as it showed a depressed and lonely
calorie had no option other than committing suicide. Suicide is not funny. Many critics said that
advertisement displays if you are lonely then you should commit suicide. Also it displayed
various ways of committing suicide. A person who is already depressed and lonely wouldn‟t
take this advertisement in funny manner. Many families claimed that it reminded them of their
lost family members because of the disease of depression. This was definitely not acceptable to
them.
Indo German Training Centre Page 29
What went wrong?
With this campaign in UK and USA, Pepsi failed to study different thinking process between two
different countries.
Also Pepsi Max has zero sugar and its name contains Max which is contradictory. People got
confused what exactly it contained. Company meant “maximum taste, no sugar” but message
never came across.
Pepsi Max didn‟t consider corporate social responsibility. Being a multinational company with
historic image, Pepsi was made to apologies to public via twitter.
The Pepsi logo in all the three images was not clearly visible. (While conducting survey few
people didn‟t even recognize it.)
Subliminal perception-
Pepsi could have mentioned Pepsi Max on the encircled can below.
This would have conveyed the message of calorie free Pepsi Max in a proper way.
Indo German Training Centre Page 30
Recommendations-
We recommend the original advertisement to be changed to the new advertisement as shown
above. This advertisement clearly shows that this is a Pepsi Max advertisement. Message
conveyed by this advertisement is that a family of calories is moving out of Pepsi Max can. They will have to find a new place for them. Thus it gives public a clear message that Pepsi
Max is a sugar free product. So the catch line “maximum sugar, no taste” proves true.
It does not hamper anyone‟s sentiments thus causing no social issues.
Indo German Training Centre Page 31
7 BOX ANALYTICAL MODEL
Target Audience
Age Group 18+, health
conscious
Current Belief
Consumption of
Pepsi increases
calories
Current Do
Less consumption of
Pepsi
Proposition
Healthy soft drink
Support
Sugar free thus no
calories
High Engine C
hh
Desired Belief
Pepsi Max is calorie free
Desired Do
Pepsi to Pepsi max.
Indo German Training Centre Page 32
Questions asked to the respondent:
1. Does this advertisement associate with the product Pepsi Max?
1. Yes
2. No
2.Do you think it provokes a Negative emotion? (i.e. a lonely figure eventually suicide)
1. Not really
2. It didn‟t matter to you
3. Yes very much!!!!
4. You found it Funny
Indo German Training Centre Page 33
Conclusion:
This project helped us to understand about the insights of Advertising. Advertising is promotion
of ideas, goods, services etc but then also many times the advertising campaign gets failed. There
are many reasons behind the failure of an Ad campaign such as Wrong Positioning of the
product, Failure in conveying message, Poor Advertisement& selecting wrong celebrity for
endorsement & etc. We took three different ad failures and understood about their advertisement
and we came up with the recommendations that how an advertisement campaign should be
designed, executed and how it should convey message so that the advertisement campaign does
not gets failed. We also came to know that the Ad should be very creative so that the masses can
easily recollect and it should remain in their minds forever. According to us an Advertisement
campaign must be Appealing, Brief, Creative and it should be reachable to the Target Audience.
Indo German Training Centre Page 34
Bibliography:
www.afaqs.com
www.marketingpracticeblogspot.com
www.kineticengineering.com
www.autocarindia.com
www.bsmotoring.com
www.adsoftheworld.com
www.youtube.com
www.pepsi.co.uk
www.coke.co.uk
www. fabric.rswm.in
www. mouthshut.com
www.jyd.in